Aubagne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Aubagne in 2025? Explore comprehensive Airbnb analytics for Aubagne, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Aubagne, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 247 active listings.
Whether you're considering an Airbnb investment in Aubagne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aubagne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aubagne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aubagne (2025)
Understanding the monthly revenue variations for Airbnb listings in Aubagne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aubagne is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aubagne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,455+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,005 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,166 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $555, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aubagne
Aubagne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aubagne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aubagne:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aubagne
Average Daily Rate (ADR) Airbnb Trends in Aubagne (2025)
Effective short term rental pricing strategy in Aubagne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aubagne typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Aubagne
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Airbnb Seasonality Analysis & Trends in Aubagne (2025)
Peak Season (August, July, May)
- Revenue averages $2,736 per month
- Occupancy rates average 49.8%
- Daily rates average $154
Shoulder Season
- Revenue averages $1,775 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $150
Low Season (January, February, March)
- Revenue drops to average $985 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $147
Seasonality Insights for Aubagne
- The Airbnb seasonality in Aubagne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aubagne's highest earning potential, with monthly revenues capable of climbing to $2,803, occupancy reaching a high of 59.9%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $938, occupancy could drop to 28.7%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aubagne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aubagne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aubagne (2025)
Exploring the top neighborhoods for short-term rentals in Aubagne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cézanne Park | A beautiful park featuring playgrounds and greenery, perfect for families looking to relax and enjoy the outdoors. It attracts visitors seeking leisure and nature. | Cézanne's Studio, Aubagne Market, Aubagne Old Town, Château de la Buzine, Sentier des Calanques |
| Old Town Aubagne | The historic center of Aubagne, known for its charming streets and local shops. A prime location for tourists exploring the culture and history of Provence. | Place de l'Hôtel de Ville, Église des Penitents, Local artisan shops, Café terraces |
| La Ciotat | Close to Aubagne, La Ciotat features beautiful beaches and a scenic harbor, making it a favorite for beachgoers and nautical enthusiasts. | Calanque de Figuerolles, Old Port of La Ciotat, La Grande Plage, Parc du Mugel |
| Marseille | A major city nearby with vibrant culture, food, and history. Ideal for those seeking a bustling urban experience and access to a range of attractions. | Vieux-Port, Basilique Notre-Dame de la Garde, MUCEM, Le Panier district |
| Cassis | A picturesque coastal town known for its stunning cliffs and beaches. Popular for tourists looking for natural beauty and relaxation. | Calanques National Park, Cassis Port, Cap Canaille, Cassis beaches |
| Château de la Buzine | A historic castle that adds a touch of culture and history to the area, great for visitors interested in heritage and architecture. | Château de la Buzine, Cultural events, Beautiful gardens |
| Aubagne Market | A vibrant local market that attracts both residents and visitors, offering local produce and goods. Great for those wanting an authentic experience. | Fresh local produce, Artisan products, Culinary delights |
| Pansard River | A serene natural area perfect for outdoor activities such as walking and biking. Attractive to nature lovers and those looking to escape the city. | Hiking trails, Picnic spots, Wildlife |
Understanding Airbnb License Requirements & STR Laws in Aubagne (2025)
While Aubagne, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aubagne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Aubagne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aubagnebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa in Aubagne
Entire Place • 5 bedrooms
Summer in Provence
Entire Place • 5 bedrooms
Countryhome in Provence, Pool, Cassis/Marseille
Entire Place • 3 bedrooms
The market gardener's house
Entire Place • 5 bedrooms
Villa in Provence in the heart of Marcel Pagnol's country
Entire Place • 3 bedrooms
Maison au pied des collines
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aubagne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aubagne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Loic, Estelle And Co | 1 | $437,772 | 12 | 4.92/5.0 |
| Florian | 1 | $86,235 | 15 | 4.87/5.0 |
| Alexandra | 1 | $83,595 | 18 | 4.94/5.0 |
| Anne-Caroline | 7 | $72,811 | 305 | 4.95/5.0 |
| Antonin | 4 | $64,520 | 111 | 4.74/5.0 |
| Stephane | 1 | $52,387 | 29 | 4.90/5.0 |
| Stéphanie | 1 | $47,618 | 7 | 5.00/5.0 |
| Host #143093930 | 1 | $46,895 | 0 | 0.00/5.0 |
| Laurie | 1 | $44,422 | 134 | 4.99/5.0 |
| Gino | 1 | $43,223 | 18 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aubagne.
Dive Deeper: Advanced Aubagne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aubagne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAubagne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aubagne
- The Aubagne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.6% of the 247 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aubagne, House properties are the most common (48.2%), reflecting the local real estate landscape.
- Houses represent a significant 48.2% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 1.2%) offer potential for unique stay experiences.
Aubagne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aubagne
- The dominant room capacity in Aubagne is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Aubagne, indicating a high concentration in these sizes.
- A significant 21.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aubagne.
Aubagne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aubagne
- The most common guest capacity trend in Aubagne vacation rentals is listings accommodating 2 guests (33.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Aubagne STR market, accounting for 59.1% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aubagne.
- On average, properties in Aubagne are equipped to host 3.8 guests.
Aubagne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aubagne
- The most common availability pattern in Aubagne falls within the 271-366 days range, representing 50.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aubagne (31.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aubagne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
24.1% of total
2 Nights
74 listings
33.6% of total
3 Nights
29 listings
13.2% of total
4-6 Nights
35 listings
15.9% of total
7-29 Nights
15 listings
6.8% of total
30+ Nights
14 listings
6.4% of total
Key Insights
- The most prevalent minimum stay requirement in Aubagne is 2 Nights, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.6% of Aubagne hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aubagne.
Aubagne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
57 listings
29.7% of total
Moderate
66 listings
34.4% of total
Firm
35 listings
18.2% of total
Strict
34 listings
17.7% of total
Cancellation Policy Insights for Aubagne
- The prevailing Airbnb cancellation policy trend in Aubagne is Moderate, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (64.1%) and stricter (35.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.4% market standard in Aubagne.
- Regularly review your cancellation policy against competitors and market demand shifts in Aubagne.
Aubagne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aubagne
- The overall average booking lead time for vacation rentals in Aubagne is 38 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Aubagne.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Aubagne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aubagne (2025)
Amenity Prevalence
Amenity Insights for Aubagne
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aubagne to stay competitive.
Aubagne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aubagne
- The typical guest profile for Airbnb in Aubagne consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.2% of guests.
- Key international markets include France (79.2%) and Germany (3.6%).
- Top languages spoken are French (42.5%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aubagne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |