Brignoles Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Brignoles in 2025? Explore comprehensive Airbnb analytics for Brignoles, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Brignoles, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Brignoles, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brignoles Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brignoles Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brignoles (2025)
Understanding the monthly revenue variations for Airbnb listings in Brignoles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brignoles is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brignoles across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,633+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,156 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,202 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $618, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brignoles
Brignoles Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brignoles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brignoles:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brignoles
Average Daily Rate (ADR) Airbnb Trends in Brignoles (2025)
Effective short term rental pricing strategy in Brignoles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brignoles typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Brignoles
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Airbnb Seasonality Analysis & Trends in Brignoles (2025)
Peak Season (August, July, May)
- Revenue averages $2,746 per month
- Occupancy rates average 46.8%
- Daily rates average $162
Shoulder Season
- Revenue averages $2,031 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $158
Low Season (January, February, March)
- Revenue drops to average $1,179 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $149
Seasonality Insights for Brignoles
- The Airbnb seasonality in Brignoles shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brignoles's highest earning potential, with monthly revenues capable of climbing to $2,963, occupancy reaching a high of 54.4%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $981, occupancy could drop to 26.0%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brignoles.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brignoles seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brignoles (2025)
Exploring the top neighborhoods for short-term rentals in Brignoles? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville de Brignoles | The heart of Brignoles, featuring charming streets, local shops, and cafés. Ideal for travelers seeking a taste of local life and provençal culture. | Chapelle Saint-Joseph, Place Carbuccia, Parc de la Médite, Marché Provençal, Église Sainte-Marie-Madeleine |
| Les Combes | A serene and picturesque residential area known for its vineyards and countryside views, great for relaxing getaways and wine enthusiasts. | Vins de Provence wineries, Hiking trails, Local markets |
| Brignoles L'Est | A growing district with easy access to main roads and amenities, suitable for business travelers and families. | Commercial centers, Open-air markets, Recreation parks |
| Brignoles Ouest | A quieter suburban area that is perfect for families and those looking for a peaceful retreat, yet close enough to the town center. | Natural parks, Bike trails, Local farms |
| Mas des Chênes | A unique area surrounded by nature and vineyards, offering a rustic charm which is attractive to tourists seeking tranquility. | Vineyards, Outdoor sporting activities, Nature reserves |
| Brignoles Sud | An attractive area appealing for its proximity to major highways and transport links, ideal for easy travels around Provence. | Transport connections, Shopping centers, Cultural sites |
| Domaine de Rocquefort | A scenic area known for its beautiful nature and outdoor activities, great for nature lovers and adventure seekers. | Hiking paths, Canoeing, Scenic views |
| Brignoles North | Offers a mix of residential and green spaces, perfect for those visiting for both business and leisure purposes, while being close to the center. | Parks, Cultural facilities, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Brignoles (2025)
Yes, Brignoles, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brignoles to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Brignoles (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brignolesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maison Sumiane, Bastide de caractère, Provence
Entire Place • 7 bedrooms
Charming home - pool
Entire Place • 7 bedrooms
Gites de Luxe Provence
Entire Place • 10 bedrooms
Villa Les Breguieres
Entire Place • 4 bedrooms
Villa Zen 3⭐️⭐️⭐️ Pool Jacuzzi Sauna, 6 pers
Entire Place • 2 bedrooms
Studio with indoor Jacuzzi L 'Échappée Belle
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brignoles (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brignoles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guillaume | 3 | $306,422 | 16 | 3.33/5.0 |
| Benoit | 5 | $107,302 | 517 | 4.99/5.0 |
| Cassandra & Jérémy | 5 | $93,369 | 238 | 4.67/5.0 |
| Christelle | 1 | $92,132 | 12 | 4.83/5.0 |
| Mathias | 5 | $66,206 | 36 | 4.70/5.0 |
| Dominique | 2 | $63,015 | 405 | 4.90/5.0 |
| Host #1723137 | 1 | $42,294 | 0 | 0.00/5.0 |
| Aletta | 1 | $37,927 | 25 | 4.72/5.0 |
| Julie | 1 | $31,910 | 54 | 4.98/5.0 |
| Host #105221954 | 1 | $30,844 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brignoles.
Dive Deeper: Advanced Brignoles STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brignoles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrignoles Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brignoles
- The Brignoles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brignoles, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 8.0%) offer potential for unique stay experiences.
Brignoles Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brignoles
- The dominant room capacity in Brignoles is 1 bedroom listings, making up 40.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Brignoles, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brignoles.
Brignoles Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brignoles
- The most common guest capacity trend in Brignoles vacation rentals is listings accommodating 2 guests (25.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brignoles STR market, accounting for 47.1% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brignoles.
- On average, properties in Brignoles are equipped to host 4.1 guests.
Brignoles Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brignoles
- The most common availability pattern in Brignoles falls within the 271-366 days range, representing 50.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brignoles (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brignoles Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
33.8% of total
2 Nights
17 listings
21.3% of total
3 Nights
11 listings
13.8% of total
4-6 Nights
11 listings
13.8% of total
7-29 Nights
5 listings
6.3% of total
30+ Nights
9 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Brignoles is 1 Night, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Brignoles, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.8% of Brignoles hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brignoles.
Brignoles Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.9% of total
Flexible
25 listings
36.8% of total
Moderate
14 listings
20.6% of total
Firm
17 listings
25% of total
Strict
10 listings
14.7% of total
Cancellation Policy Insights for Brignoles
- The prevailing Airbnb cancellation policy trend in Brignoles is Flexible, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (39.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Brignoles.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brignoles.
Brignoles STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brignoles
- The overall average booking lead time for vacation rentals in Brignoles is 40 days.
- Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Brignoles.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Brignoles averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brignoles (2025)
Amenity Prevalence
Amenity Insights for Brignoles
- Popular amenities like Kitchen, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brignoles to stay competitive.
Brignoles Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brignoles
- The typical guest profile for Airbnb in Brignoles consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.5% of guests.
- Key international markets include France (77.5%) and Italy (2.7%).
- Top languages spoken are French (40%) followed by English (31.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brignoles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |