Le Tholonet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Le Tholonet in 2025? Explore comprehensive Airbnb analytics for Le Tholonet, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Le Tholonet, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Le Tholonet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Tholonet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Le Tholonet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Le Tholonet (2025)
Understanding the monthly revenue variations for Airbnb listings in Le Tholonet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Tholonet is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Tholonet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,947+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,201 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,560 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $810, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Tholonet
Le Tholonet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Le Tholonet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Tholonet:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Tholonet
Average Daily Rate (ADR) Airbnb Trends in Le Tholonet (2025)
Effective short term rental pricing strategy in Le Tholonet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Tholonet typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $493+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $328 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Le Tholonet
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Airbnb Seasonality Analysis & Trends in Le Tholonet (2025)
Peak Season (July, August, June)
- Revenue averages $4,148 per month
- Occupancy rates average 49.2%
- Daily rates average $279
Shoulder Season
- Revenue averages $2,218 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $226
Low Season (January, February, December)
- Revenue drops to average $1,266 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $210
Seasonality Insights for Le Tholonet
- The Airbnb seasonality in Le Tholonet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Le Tholonet's highest earning potential, with monthly revenues capable of climbing to $4,909, occupancy reaching a high of 59.2%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,143, occupancy could drop to 26.6%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Tholonet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Le Tholonet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Le Tholonet (2025)
Exploring the top neighborhoods for short-term rentals in Le Tholonet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Tholonet Village | Charming Provençal village set against the backdrop of the Mont Sainte-Victoire mountains. Offers a picturesque atmosphere with local markets and exquisite architecture, attracting tourists seeking authentic French experiences. | Mont Sainte-Victoire, Château du Tholonet, Local olive oil mills, Chemin de la Montagne, Art galleries |
| Cézanne's Studio | An artistic site dedicated to the famous painter Paul Cézanne. Popular among art enthusiasts and tourists interested in the Impressionist movement, providing cultural richness and historical context. | Cézanne's Studio, Montagne Sainte-Victoire, Art exhibitions, Cultural workshops |
| Aix-en-Provence | Nearby town known for its vibrant festivals, historic architecture, and excellent dining options. A popular destination for tourists, students, and professionals from around the world. | Cours Mirabeau, Saint-Sauveur Cathedral, Festival d'Aix-en-Provence, Atelier Cézanne, Local markets |
| Puyricard | Picturesque village known for its rural charm and proximity to nature. Ideal for travelers seeking a peaceful getaway with easy access to stellar hiking trails and vineyards. | Vineyards and wineries, Hiking trails, Local farms, Scenic views of the countryside |
| Mont Sainte-Victoire | Iconic mountain painted by Cézanne, attracting nature lovers and outdoor enthusiasts. Ideal for hiking, photography, and enjoying breathtaking landscapes. | Hiking trails, Panoramic viewpoints, Cézanne-inspired paths, Natural parks |
| Château La Dorgonne | A historical vineyard and chateau located near Le Tholonet. Offers wine tasting experiences and scenic viewsover the vineyards, appealing to tourists and wine lovers. | Wine tasting tours, Beautiful gardens, Scenic vineyard views |
| Route de Cézanne | Scenic road that trails through breathtaking landscapes, offering unique views of the Mont Sainte-Victoire and surrounding nature. Perfect for travelers looking to explore the countryside by bike or car. | Scenic drives, Cycling routes, Photography opportunities |
| Les Vignoles | A small residential area offering a tranquil atmosphere with easy access to the natural beauty surrounding Le Tholonet, perfect for those wanting a peaceful retreat after exploring nearby attractions. | Local parks, Nature trails, Community events |
Understanding Airbnb License Requirements & STR Laws in Le Tholonet (2025)
While Le Tholonet, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Tholonet to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Le Tholonet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Tholonetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bastide with Pool overlooking Sainte-Victoire
Entire Place • 4 bedrooms
Cottage 6 km from Aix-en-Provence - Villa Olivia
Entire Place • 2 bedrooms
Bastide in the heart of Sainte-Victoire
Entire Place • 4 bedrooms
Premia Concierge - Villa Aixcellence
Entire Place • 6 bedrooms
Villa with pool, air conditioning, panoramic view 10 people
Entire Place • 4 bedrooms
Nice villa w/ pool - 5km center Aix-en-Provence
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Le Tholonet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Le Tholonet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Harmony | 1 | $87,066 | 35 | 4.89/5.0 |
| Stéphane Spitzglous | 3 | $76,145 | 139 | 4.60/5.0 |
| Christophe And Carolina | 1 | $53,645 | 159 | 4.93/5.0 |
| Richard | 1 | $51,745 | 6 | 4.83/5.0 |
| Mariko And Xavier | 1 | $45,925 | 4 | 5.00/5.0 |
| Nelia | 2 | $43,405 | 62 | 4.34/5.0 |
| Frédérik & Christine | 1 | $33,123 | 7 | 4.86/5.0 |
| Ophelie | 1 | $25,902 | 49 | 5.00/5.0 |
| Chloe | 1 | $25,739 | 1 | Not Rated |
| Martine | 1 | $24,232 | 19 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Tholonet.
Dive Deeper: Advanced Le Tholonet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Tholonet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Tholonet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Tholonet
- The Le Tholonet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Tholonet, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 10.8%) offer potential for unique stay experiences.
Le Tholonet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Tholonet
- The dominant room capacity in Le Tholonet is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 56.6% of the active Airbnb listings in Le Tholonet, indicating a high concentration in these sizes.
- A significant 34.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Le Tholonet.
Le Tholonet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Tholonet
- The most common guest capacity trend in Le Tholonet vacation rentals is listings accommodating 2 guests (30.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Le Tholonet STR market, accounting for 47.8% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Tholonet.
- On average, properties in Le Tholonet are equipped to host 4.3 guests.
Le Tholonet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Tholonet
- The most common availability pattern in Le Tholonet falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Le Tholonet (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Le Tholonet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
8.9% of total
2 Nights
11 listings
24.4% of total
3 Nights
5 listings
11.1% of total
4-6 Nights
8 listings
17.8% of total
7-29 Nights
3 listings
6.7% of total
30+ Nights
14 listings
31.1% of total
Key Insights
- The most prevalent minimum stay requirement in Le Tholonet is 30+ Nights, adopted by 31.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.1%) caters to monthly stays (30+ nights) in Le Tholonet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.1% of Le Tholonet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Tholonet.
Le Tholonet Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
6.8% of total
Flexible
8 listings
18.2% of total
Moderate
7 listings
15.9% of total
Firm
11 listings
25% of total
Strict
15 listings
34.1% of total
Cancellation Policy Insights for Le Tholonet
- The prevailing Airbnb cancellation policy trend in Le Tholonet is Strict, used by 34.1% of listings.
- A majority (59.1%) of hosts in Le Tholonet utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.1% market standard in Le Tholonet.
- With 34.1% using Strict terms, this is a viable option in Le Tholonet, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Tholonet.
Le Tholonet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Tholonet
- The overall average booking lead time for vacation rentals in Le Tholonet is 50 days.
- Guests book furthest in advance for stays during July (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Le Tholonet.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Le Tholonet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Le Tholonet (2025)
Amenity Prevalence
Amenity Insights for Le Tholonet
- Essential amenities in Le Tholonet that guests expect include: Wifi, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Tholonet: Wifi, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Tholonet to stay competitive.
Le Tholonet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Le Tholonet
- The typical guest profile for Airbnb in Le Tholonet consists of a mix of domestic (64%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 63.6% of guests.
- Key international markets include France (63.6%) and Germany (7%).
- Top languages spoken are English (35.6%) followed by French (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Le Tholonet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramatuelle | 226 | $3,352 | $645.94 | 37% |
| Divajeu | 21 | $3,305 | $412.32 | 37% |
| La Môle | 16 | $3,268 | $457.45 | 36% |
| Saint-Tropez | 753 | $3,179 | $489.09 | 36% |
| Vaunaveys-la-Rochette | 10 | $3,003 | $255.64 | 38% |
| Gordes | 225 | $2,982 | $398.84 | 37% |
| Chantepérier | 22 | $2,761 | $297.06 | 33% |
| Puget | 34 | $2,757 | $301.29 | 38% |
| Soyans | 12 | $2,728 | $189.51 | 46% |
| Fontarèches | 10 | $2,713 | $550.46 | 38% |