Les Baux-de-Provence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Les Baux-de-Provence in 2025? Explore comprehensive Airbnb analytics for Les Baux-de-Provence, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Les Baux-de-Provence, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Les Baux-de-Provence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Les Baux-de-Provence Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Les Baux-de-Provence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Les Baux-de-Provence (2025)
Understanding the monthly revenue variations for Airbnb listings in Les Baux-de-Provence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Les Baux-de-Provence is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Les Baux-de-Provence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,671+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,010 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,007, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Les Baux-de-Provence
Les Baux-de-Provence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Les Baux-de-Provence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Les Baux-de-Provence:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Les Baux-de-Provence
Average Daily Rate (ADR) Airbnb Trends in Les Baux-de-Provence (2025)
Effective short term rental pricing strategy in Les Baux-de-Provence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Les Baux-de-Provence typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $659+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $464 or more.
- Typical properties (Median) charge around $248 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Les Baux-de-Provence
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Airbnb Seasonality Analysis & Trends in Les Baux-de-Provence (2025)
Peak Season (August, July, September)
- Revenue averages $5,226 per month
- Occupancy rates average 50.0%
- Daily rates average $395
Shoulder Season
- Revenue averages $3,337 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $345
Low Season (January, February, November)
- Revenue drops to average $1,384 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $320
Seasonality Insights for Les Baux-de-Provence
- The Airbnb seasonality in Les Baux-de-Provence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Les Baux-de-Provence's highest earning potential, with monthly revenues capable of climbing to $6,016, occupancy reaching a high of 60.4%, and ADRs peaking at $403.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,149, occupancy could drop to 17.4%, and ADRs may adjust down to $293.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Les Baux-de-Provence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Les Baux-de-Provence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Les Baux-de-Provence (2025)
Exploring the top neighborhoods for short-term rentals in Les Baux-de-Provence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Village | The charming village of Les Baux-de-Provence is known for its stunning medieval architecture, captivating history, and scenic views of the Alpilles. This area attracts tourists interested in culture, history, and breathtaking landscapes. | Château des Baux, Carrières de Lumières, Saint Vincent Church, Les Baux Village Square, Musee des Santons |
| Alpilles National Park | A stunning natural area surrounding Les Baux, perfect for those seeking outdoor activities like hiking and nature exploration. It's a popular choice for nature lovers and travelers looking for tranquility and beauty. | Hiking trails, Scenic viewpoints, Flora and fauna, Quiet picnic areas |
| Nearby Saint-Rémy-de-Provence | Just a short drive away, this town offers a vibrant market scene, artistic heritage, and lovely cafes. Many visitors choose to stay here for easy access to both urban amenities and rural charm. | Van Gogh's asylum, Saint-Paul de Mausole, Local markets, Art galleries, Historic town center |
| Gorges de la Nesque | A breathtaking gorge with stunning views and outdoor activities. Travelers looking for adventure and unique landscapes often visit this area. | Hiking trails, Cycling routes, Scenic overlooks |
| Provence Wine Country | Les Baux is surrounded by famous vineyards and wineries. Wine enthusiasts and tourists looking to explore the wine culture of Provence frequent this area. | Château de Paradis, Wine tasting tours, Local vineyards, Wine festivals |
| Côteaux de Saint-Rémy | A picturesque area with rolling hills and vineyards, perfect for guests looking for a serene getaway with stunning views. | Vineyard tours, Scenic drives, Incredible sunsets |
| Cultural Attractions in Avignon | While a bit further away, Avignon offers world-renowned historical sites and cultural events, attracting visitors who appreciate arts and history. | Palace of the Popes, Pont Saint-Bénézet, Avignon Festival, Local theaters |
| Pont du Gard | An ancient Roman aqueduct that is a UNESCO World Heritage site, attracting tourists interested in history and architecture. | Visitor center, Walking trails, Scenic picnic spots |
Understanding Airbnb License Requirements & STR Laws in Les Baux-de-Provence (2025)
Yes, Les Baux-de-Provence, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Les Baux-de-Provence to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Les Baux-de-Provence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Les Baux-de-Provencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House in Les Baux-de-Provence
Entire Place • 3 bedrooms
Le Mazet des Baux de Provence
Entire Place • 1 bedroom
the Black Prince's Balcony
Entire Place • 2 bedrooms
Amazing Provençal "Mas" in an exclusive location.
Entire Place • 2 bedrooms
Mas 1781 - luxury and authenticity - Castle view
Entire Place • 5 bedrooms
MAS provencal pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Les Baux-de-Provence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Les Baux-de-Provence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine & Jean-Benoît | 2 | $100,073 | 257 | 4.98/5.0 |
| Agnès | 1 | $75,739 | 32 | 4.88/5.0 |
| Hervé | 1 | $70,053 | 169 | 4.99/5.0 |
| Valerie | 1 | $65,989 | 91 | 4.95/5.0 |
| Barbara | 1 | $45,376 | 6 | 5.00/5.0 |
| Laurent | 1 | $44,857 | 6 | 4.83/5.0 |
| Florence | 1 | $36,194 | 12 | 5.00/5.0 |
| Marie | 1 | $33,980 | 3 | 4.67/5.0 |
| Catherine | 1 | $33,833 | 5 | 4.80/5.0 |
| Host #52335 | 1 | $33,061 | 1 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Les Baux-de-Provence.
Dive Deeper: Advanced Les Baux-de-Provence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Les Baux-de-Provence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLes Baux-de-Provence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Les Baux-de-Provence
- The Les Baux-de-Provence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Les Baux-de-Provence, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
Les Baux-de-Provence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Les Baux-de-Provence
- The dominant room capacity in Les Baux-de-Provence is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.1% of the active Airbnb listings in Les Baux-de-Provence, indicating a high concentration in these sizes.
- A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Les Baux-de-Provence.
Les Baux-de-Provence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Les Baux-de-Provence
- The most common guest capacity trend in Les Baux-de-Provence vacation rentals is listings accommodating 4 guests (41.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Les Baux-de-Provence STR market, accounting for 62.1% of listings.
- 44.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Les Baux-de-Provence.
- On average, properties in Les Baux-de-Provence are equipped to host 5.1 guests.
Les Baux-de-Provence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Les Baux-de-Provence
- The most common availability pattern in Les Baux-de-Provence falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Les Baux-de-Provence (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Les Baux-de-Provence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
13.8% of total
2 Nights
7 listings
24.1% of total
3 Nights
2 listings
6.9% of total
4-6 Nights
6 listings
20.7% of total
7-29 Nights
3 listings
10.3% of total
30+ Nights
7 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Les Baux-de-Provence is 2 Nights, adopted by 24.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Les Baux-de-Provence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.1% of Les Baux-de-Provence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Les Baux-de-Provence.
Les Baux-de-Provence Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
16.7% of total
Moderate
4 listings
16.7% of total
Firm
13 listings
54.2% of total
Strict
3 listings
12.5% of total
Cancellation Policy Insights for Les Baux-de-Provence
- The prevailing Airbnb cancellation policy trend in Les Baux-de-Provence is Firm, used by 54.2% of listings.
- A majority (66.7%) of hosts in Les Baux-de-Provence utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.2% market standard in Les Baux-de-Provence.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Les Baux-de-Provence.
Les Baux-de-Provence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Les Baux-de-Provence
- The overall average booking lead time for vacation rentals in Les Baux-de-Provence is 52 days.
- Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (81 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Les Baux-de-Provence.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Les Baux-de-Provence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Les Baux-de-Provence (2025)
Amenity Prevalence
Amenity Insights for Les Baux-de-Provence
- Essential amenities in Les Baux-de-Provence that guests expect include: Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Les Baux-de-Provence: Kitchen, Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Les Baux-de-Provence to stay competitive.
Les Baux-de-Provence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Les Baux-de-Provence
- The typical guest profile for Airbnb in Les Baux-de-Provence consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 45.4% of guests.
- Key international markets include France (45.4%) and United States (18.5%).
- Top languages spoken are English (37.9%) followed by French (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Les Baux-de-Provence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,099 | $342.18 | 43% |
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Rupià | 11 | $2,872 | $408.73 | 41% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |
| Verquières | 13 | $2,502 | $436.26 | 48% |
| Fontarèches | 12 | $2,453 | $527.51 | 30% |
| Soyans | 13 | $2,430 | $263.04 | 47% |