Rousset Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Rousset in 2025? Explore comprehensive Airbnb analytics for Rousset, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Rousset, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Rousset, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rousset Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rousset Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rousset (2025)
Understanding the monthly revenue variations for Airbnb listings in Rousset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rousset is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rousset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,304 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,171 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $569, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rousset
Rousset Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rousset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rousset:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rousset
Average Daily Rate (ADR) Airbnb Trends in Rousset (2025)
Effective short term rental pricing strategy in Rousset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rousset typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $424+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Rousset
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Airbnb Seasonality Analysis & Trends in Rousset (2025)
Peak Season (August, July, June)
- Revenue averages $3,352 per month
- Occupancy rates average 55.8%
- Daily rates average $205
Shoulder Season
- Revenue averages $1,469 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $193
Low Season (February, March, November)
- Revenue drops to average $1,046 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $196
Seasonality Insights for Rousset
- The Airbnb seasonality in Rousset shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rousset's highest earning potential, with monthly revenues capable of climbing to $3,948, occupancy reaching a high of 64.6%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $841, occupancy could drop to 30.4%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rousset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rousset seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rousset (2025)
Exploring the top neighborhoods for short-term rentals in Rousset? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rousset Village | Charming Provençal village known for its picturesque streets and local markets. Ideal for travelers seeking an authentic French countryside experience with access to local culture and cuisine. | Church of Saint-Pierre, Local Markets, Café de l'Amitié, Hiking trails in the surrounding hills, Nearby vineyards |
| Sainte-Victoire | Famous for the stunning Montagne Sainte-Victoire, this area attracts nature lovers and hikers. Great for hosting outdoor enthusiasts and travelers interested in art and photography inspired by the landscape. | Montagne Sainte-Victoire, Cézanne's studio, Hiking trails, Art galleries, Picnic spots with scenic views |
| Aix-en-Provence | A vibrant city known for its historical architecture, festivals, and cultural offerings. Attracts tourists for its art, food, and vibrant atmosphere, making it a short trip from Rousset. | Cours Mirabeau, Saint-Sauveur Cathedral, Aix Market, Cézanne's artwork locations, Festivals and events throughout the year |
| Luc-en-Provence | A peaceful village offering a relaxing retreat, with easy access to nature and beautiful landscapes. Perfect for those wanting to escape the hustle and bustle of the city. | Old village charm, Walking paths, Nature parks, Bistro dining experiences |
| Trets | Located near Montagne de la Sainte-Victoire, Trets offers historical charm and rural activities. It's great for visitors looking for hiking, cycling, and local culture. | Historical sites, Outdoor activities, Artisan shops, Local festivals, Wine tasting in nearby vineyards |
| Pourrières | A small village surrounded by vineyards and olive groves. Attractive for those seeking a quiet getaway with plenty of outdoor activities. | Vineyard tours, Olive oil tastings, Local hiking paths, Community events |
| Gardanne | A friendly town with historical significance and proximity to Aix-en-Provence, Gardanne is a great base for exploring the area while enjoying local amenities. | Historical mining heritage, Local parks, Markets, Cultural events |
| Peynier | A quaint Provençal village with stunning views and a relaxed atmosphere. Ideal for travelers looking to enjoy nature and the countryside. | Historic village center, Scenic viewpoints, Local cuisine, Artisan shops |
Understanding Airbnb License Requirements & STR Laws in Rousset (2025)
While Rousset, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rousset to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rousset (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roussetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Provencal Mas near Aix en Provence Tennis and pool
Entire Place • 5 bedrooms
Mas provençale
Entire Place • 5 bedrooms
Cottage with lake and mountain views
Entire Place • 4 bedrooms
Bastide with large swimming pool facing Sainte Victoire
Entire Place • 4 bedrooms
Magnifique Bastide Provençale (Magnificent Provencal Bastide)
Entire Place • 4 bedrooms
Prestigious villa near Aix-en-Provence
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rousset (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rousset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 1 | $104,645 | 19 | 5.00/5.0 |
| Anne | 2 | $68,684 | 107 | 4.97/5.0 |
| Sylvie | 3 | $66,780 | 457 | 4.72/5.0 |
| Loic | 1 | $50,093 | 21 | 4.76/5.0 |
| Pierre | 2 | $44,184 | 70 | 4.93/5.0 |
| Thierry & Marielle | 1 | $33,819 | 12 | 5.00/5.0 |
| Christian | 1 | $27,340 | 8 | 5.00/5.0 |
| Pascal | 1 | $25,530 | 45 | 4.89/5.0 |
| Geraldine | 1 | $23,419 | 4 | 5.00/5.0 |
| Chris Et Mireille | 2 | $22,661 | 202 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rousset.
Dive Deeper: Advanced Rousset STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rousset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRousset Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rousset
- The Rousset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rousset, House properties are the most common (63.5%), reflecting the local real estate landscape.
- Houses represent a significant 63.5% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Rousset Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rousset
- The dominant room capacity in Rousset is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.9% of the active Airbnb listings in Rousset, indicating a high concentration in these sizes.
- A significant 36.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rousset.
Rousset Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rousset
- The most common guest capacity trend in Rousset vacation rentals is listings accommodating 8+ guests (26.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rousset STR market, accounting for 48.1% of listings.
- 40.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rousset.
- On average, properties in Rousset are equipped to host 4.5 guests.
Rousset Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rousset
- The most common availability pattern in Rousset falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rousset (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rousset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
24.5% of total
2 Nights
9 listings
18.4% of total
3 Nights
8 listings
16.3% of total
4-6 Nights
2 listings
4.1% of total
7-29 Nights
9 listings
18.4% of total
30+ Nights
9 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rousset is 1 Night, adopted by 24.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Rousset, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 24.5% of Rousset hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rousset.
Rousset Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
14.3% of total
Moderate
20 listings
40.8% of total
Firm
8 listings
16.3% of total
Strict
14 listings
28.6% of total
Cancellation Policy Insights for Rousset
- The prevailing Airbnb cancellation policy trend in Rousset is Moderate, used by 40.8% of listings.
- There's a relatively balanced mix between guest-friendly (55.1%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.8% market standard in Rousset.
- Regularly review your cancellation policy against competitors and market demand shifts in Rousset.
Rousset STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rousset
- The overall average booking lead time for vacation rentals in Rousset is 48 days.
- Guests book furthest in advance for stays during June (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Rousset.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Rousset averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rousset (2025)
Amenity data is currently unavailable for Rousset.
Rousset Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rousset
- The typical guest profile for Airbnb in Rousset consists of primarily domestic travelers (77%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.2% of guests.
- Key international markets include France (77.2%) and Germany (4.3%).
- Top languages spoken are French (40.6%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rousset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 20 | $3,540 | $395.06 | 41% |
| Ramatuelle | 229 | $3,412 | $635.66 | 39% |
| Vaunaveys-la-Rochette | 10 | $3,204 | $250.42 | 49% |
| Fontarèches | 10 | $3,150 | $529.81 | 34% |
| Saint-Tropez | 776 | $3,046 | $468.55 | 39% |
| Lamotte-du-Rhône | 11 | $3,040 | $355.74 | 40% |
| Gordes | 230 | $2,912 | $381.13 | 40% |
| Redessan | 20 | $2,823 | $324.42 | 32% |
| Chantepérier | 21 | $2,673 | $302.09 | 34% |
| Gassin | 361 | $2,660 | $421.79 | 40% |