Vaison-la-Romaine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Vaison-la-Romaine in 2025? Explore comprehensive Airbnb analytics for Vaison-la-Romaine, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Vaison-la-Romaine, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 191 active listings.

Whether you're considering an Airbnb investment in Vaison-la-Romaine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vaison-la-Romaine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vaison-la-Romaine Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Vaison-la-Romaine.
Occupancy Rate(?)
36.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,656
Typical annual income for an Airbnb listing in Vaison-la-Romaine. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.6%
Slight decrease (-1.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Vaison-la-Romaine.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Vaison-la-Romaine.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
191
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vaison-la-Romaine (2025)

Understanding the monthly revenue variations for Airbnb listings in Vaison-la-Romaine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vaison-la-Romaine is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vaison-la-Romaine across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,852+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,036 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,077 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $501, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vaison-la-Romaine

Vaison-la-Romaine Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vaison-la-Romaine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vaison-la-Romaine:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vaison-la-Romaine

Average Daily Rate (ADR) Airbnb Trends in Vaison-la-Romaine (2025)

Effective short term rental pricing strategy in Vaison-la-Romaine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vaison-la-Romaine typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
  • Typical properties (Median) charge around $107 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Vaison-la-Romaine

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Airbnb Seasonality Analysis & Trends in Vaison-la-Romaine (2025)

Peak Season (August, July, September)
  • Revenue averages $2,674 per month
  • Occupancy rates average 50.4%
  • Daily rates average $161
Shoulder Season
  • Revenue averages $1,520 per month
  • Occupancy maintains around 34.6%
  • Daily rates hold near $166
Low Season (January, February, November)
  • Revenue drops to average $934 per month
  • Occupancy decreases to average 26.9%
  • Daily rates adjust to average $154

Seasonality Insights for Vaison-la-Romaine

  • The Airbnb seasonality in Vaison-la-Romaine shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vaison-la-Romaine's highest earning potential, with monthly revenues capable of climbing to $3,280, occupancy reaching a high of 57.5%, and ADRs peaking at $186.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $883, occupancy could drop to 20.9%, and ADRs may adjust down to $150.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vaison-la-Romaine.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vaison-la-Romaine seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vaison-la-Romaine (2025)

Exploring the top neighborhoods for short-term rentals in Vaison-la-Romaine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
The heart of Vaison-la-Romaine, filled with historic sites and local markets. Perfect for tourists wanting to explore the rich history and culture of the region.
Roman Theatre, Vaison-la-Romaine Old Town, Cathedral of Notre-Dame de Nazareth, Weekly Market, La Pyramide, Town Square
Vineyards
Surrounded by beautiful vineyards, offering wine tours and tastings. Attractive to visitors looking for a rural getaway and wine enthusiasts.
Côtes du Rhône Vineyards, Wine Tasting Tours, Lavender Fields, Vineyard Walks, Local Wine Shops
Historic Ruins
Nearby ancient ruins and archaeological sites that draw history buffs and travelers interested in Roman history.
Roman Aqueduct, Ancient Roman Ruins, Archeological Museum, Historic Walking Trails, Cultural Exhibitions
Nearby Mont Ventoux
A popular destination for hiking and outdoor activities, attracting travelers who enjoy nature and adventure sports.
Mont Ventoux Summit, Cycling Trails, Hiking Routes, Scenic Views, Nature Reserves
Provençal Markets
Known for its traditional markets showcasing local produce and artisan goods, providing an authentic French experience for tourists.
Vaison-la-Romaine market, Local Cheese and Olive Oil, Artisan Craft Stalls, French Cuisine Tastings, Cultural Events
Cultural Festivals
Host of various cultural festivals throughout the year, appealing to visitors who want to experience local art and traditions.
Vaison-la-Romaine Festival, Art and Music Festivals, Culinary Events, Theatre Performances, Local Artisan Shows
Outdoor Activities
Ideal for tourists seeking outdoor activities like cycling, hiking, and exploring the beautiful landscapes of Provence.
Cycling Tours, Hiking Trails, Outdoor Sports Facilities, Guided Nature Tours, Picnic Spots
Riverside Attractions
The Ouvèze River provides beautiful spots for relaxation, picnics, and recreational activities.
Riverside Parks, Fishing Spots, Kayaking, Scenic Walks Along the River, Lakeside Dining options

Understanding Airbnb License Requirements & STR Laws in Vaison-la-Romaine (2025)

While Vaison-la-Romaine, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vaison-la-Romaine to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Vaison-la-Romaine (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vaison-la-Romainebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Mas Sainte Croix 4* - Heated pool - Air-conditioned

Mas Sainte Croix 4* - Heated pool - Air-conditioned

Entire Place • 3 bedrooms

$79,517
Revenue
60.2%
Occupancy
$300.25
Daily Rate
Spacious Villa with a private pool

Spacious Villa with a private pool

Entire Place • 6 bedrooms

$71,395
Revenue
50.6%
Occupancy
$345.19
Daily Rate
Beautiful house with pool in the center of Vaison

Beautiful house with pool in the center of Vaison

Entire Place • 5 bedrooms

$67,805
Revenue
41.0%
Occupancy
$554.19
Daily Rate
Reunion house: comfort and charm!

Reunion house: comfort and charm!

Entire Place • 6 bedrooms

$61,213
Revenue
49.3%
Occupancy
$471.09
Daily Rate
Quiet, space! Vaison-la-Romaine 16 people.

Quiet, space! Vaison-la-Romaine 16 people.

Entire Place • 8 bedrooms

$60,209
Revenue
49.8%
Occupancy
$512.98
Daily Rate
Family home with pool, petanque court

Family home with pool, petanque court

Entire Place • 6 bedrooms

$57,683
Revenue
57.9%
Occupancy
$534.18
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vaison-la-Romaine (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vaison-la-Romaine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Christophe Et Diane2$96,668544.89/5.0
Céline2$81,476944.87/5.0
Xavier1$71,395234.91/5.0
Sandrine1$67,8051Not Rated
Aurelie Et Raphaël1$61,21375.00/5.0
Pierre1$57,683354.89/5.0
Nicole1$57,06495.00/5.0
Albert3$55,3965174.90/5.0
Judith2$48,037584.99/5.0
Laurent1$44,924894.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vaison-la-Romaine.

Dive Deeper: Advanced Vaison-la-Romaine STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vaison-la-Romaine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vaison-la-Romaine Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vaison-la-Romaine

  • The Vaison-la-Romaine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 191 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vaison-la-Romaine, House properties are the most common (53.4%), reflecting the local real estate landscape.
  • Houses represent a significant 53.4% portion, catering likely to families or larger groups.
  • The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique, unique stays (combined 2.6%) offer potential for unique stay experiences.

Vaison-la-Romaine Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vaison-la-Romaine

  • The dominant room capacity in Vaison-la-Romaine is 1 bedroom listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Vaison-la-Romaine, indicating a high concentration in these sizes.
  • A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vaison-la-Romaine.

Vaison-la-Romaine Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vaison-la-Romaine

  • The most common guest capacity trend in Vaison-la-Romaine vacation rentals is listings accommodating 2 guests (28.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Vaison-la-Romaine STR market, accounting for 50.8% of listings.
  • 31.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vaison-la-Romaine.
  • On average, properties in Vaison-la-Romaine are equipped to host 4.1 guests.

Vaison-la-Romaine Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vaison-la-Romaine

  • The most common availability pattern in Vaison-la-Romaine falls within the 271-366 days range, representing 63.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Vaison-la-Romaine (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vaison-la-Romaine Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.6%)

1 Night

29 listings

16.6% of total

2 Nights (22.9%)

2 Nights

40 listings

22.9% of total

3 Nights (14.9%)

3 Nights

26 listings

14.9% of total

4-6 Nights (16%)

4-6 Nights

28 listings

16% of total

7-29 Nights (10.3%)

7-29 Nights

18 listings

10.3% of total

30+ Nights (19.4%)

30+ Nights

34 listings

19.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Vaison-la-Romaine is 2 Nights, adopted by 22.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (19.4%) caters to monthly stays (30+ nights) in Vaison-la-Romaine, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 22.9% of Vaison-la-Romaine hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vaison-la-Romaine.

Vaison-la-Romaine Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.5% of total

Flexible (25.4%)

Flexible

47 listings

25.4% of total

Moderate (28.1%)

Moderate

52 listings

28.1% of total

Firm (22.7%)

Firm

42 listings

22.7% of total

Strict (23.2%)

Strict

43 listings

23.2% of total

Cancellation Policy Insights for Vaison-la-Romaine

  • The prevailing Airbnb cancellation policy trend in Vaison-la-Romaine is Moderate, used by 28.1% of listings.
  • There's a relatively balanced mix between guest-friendly (53.5%) and stricter (45.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 28.1% market standard in Vaison-la-Romaine.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vaison-la-Romaine.

Vaison-la-Romaine STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vaison-la-Romaine

  • The overall average booking lead time for vacation rentals in Vaison-la-Romaine is 60 days.
  • Guests book furthest in advance for stays during May (average 114 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (73 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Vaison-la-Romaine.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
  • Monitor your own booking lead times against these Vaison-la-Romaine averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vaison-la-Romaine (2025)

Amenity data is currently unavailable for Vaison-la-Romaine.

Vaison-la-Romaine Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vaison-la-Romaine

  • The typical guest profile for Airbnb in Vaison-la-Romaine consists of primarily domestic travelers (69%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 69.0% of guests.
  • Key international markets include France (69%) and Belgium (6%).
  • Top languages spoken are French (39.4%) followed by English (33.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vaison-la-Romaine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Les Clefs33$5,625$310.7544%
Manigod205$4,176$448.4440%
Courzieu10$3,996$321.3845%
Saint-Nicolas-la-Chapelle25$3,640$425.5044%
Divajeu20$3,540$395.0641%
Val-d'Isère471$3,427$391.8347%
Ramatuelle229$3,412$635.6639%
Vaunaveys-la-Rochette10$3,204$250.4249%
Fontarèches10$3,150$529.8134%
Saint-Tropez776$3,046$468.5539%

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