Villars Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Villars in 2025? Explore comprehensive Airbnb analytics for Villars, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Villars, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Villars, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villars Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villars Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$136
The average rental revenue earned for an occupied room per day in Villars.
Occupancy Rate(?)
39.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,282
Typical annual income for an Airbnb listing in Villars. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.6%
Significant decrease (-17.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Villars.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Villars.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villars (2025)

Understanding the monthly revenue variations for Airbnb listings in Villars is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villars is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villars across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,125+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,284 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,473 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $727, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villars

Villars Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villars STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villars:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villars

Average Daily Rate (ADR) Airbnb Trends in Villars (2025)

Effective short term rental pricing strategy in Villars involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villars typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
  • Typical properties (Median) charge around $115 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in Villars

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Airbnb Seasonality Analysis & Trends in Villars (2025)

Peak Season (August, July, September)
  • Revenue averages $2,747 per month
  • Occupancy rates average 60.6%
  • Daily rates average $169
Shoulder Season
  • Revenue averages $1,439 per month
  • Occupancy maintains around 41.0%
  • Daily rates hold near $156
Low Season (January, February, March)
  • Revenue drops to average $959 per month
  • Occupancy decreases to average 32.6%
  • Daily rates adjust to average $159

Seasonality Insights for Villars

  • The Airbnb seasonality in Villars shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villars's highest earning potential, with monthly revenues capable of climbing to $3,220, occupancy reaching a high of 63.4%, and ADRs peaking at $169.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $834, occupancy could drop to 30.5%, and ADRs may adjust down to $142.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villars.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villars seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villars (2025)

Exploring the top neighborhoods for short-term rentals in Villars? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Villars Village
Charming Alpine village that offers stunning mountain views and access to skiing and hiking. Attracts guests seeking a quiet retreat in nature and adventure sports.
Ski slopes of Villars-Bretaye, Hiking trails around Villars, Golf club Villars, Spa resorts, Château de Villars
Les Diablerets
Nearby mountain resort famous for its skiing and hiking opportunities. Great for winter sports enthusiasts and families looking for outdoor adventures.
Glacier 3000, Diablerets ski area, Hiking in summer, Restaurants with local cuisine
Montreux
Famous for its jazz festival and beautiful lakeside location, Montreux is a popular tourist destination that attracts visitors year-round with events and sightseeing.
Montreux Jazz Festival, Chillon Castle, Lakeside promenade, Montreux Christmas Market
Château-d'Oex
Known for its hot air ballooning and beautiful landscapes, this area appeals to visitors seeking unique experiences and outdoor activities.
Hot Air Balloon Festival, Skiing in winter, Hiking trails, Scenic beauty
Gstaad
Luxurious resort town known for upscale shopping and fine dining, attracting affluent visitors looking for high-end experiences in the Alps.
Gstaad Promenade, Skiing and snowboarding, Luxury shops, Fine dining restaurants
Laux Mont blanc
Offers breathtaking views of Mont Blanc and is perfect for nature lovers and adventurers looking to explore the French Alps.
Mont blanc views, Hiking trails, Skiing opportunities, Natural parks
Aigle
A picturesque town with a rich history, known for its vineyards and the Aigle Castle, appealing to tourists interested in culture and wine.
Aigle Castle, Vineyards, Aigle in wine tours, Local cuisine
Rochers-de-Naye
A mountain peak with spectacular views of Lake Geneva and the Alps, perfect for tourists looking for scenic outings and hiking.
Rochers-de-Naye peak, Hiking paths, Train rides from Montreux, Scenic views

Understanding Airbnb License Requirements & STR Laws in Villars (2025)

While Villars, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villars to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Villars (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villarsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House with stunning views of the Luberon with pool

House with stunning views of the Luberon with pool

Entire Place • 3 bedrooms

$27,890
Revenue
35.4%
Occupancy
$225.83
Daily Rate
4* village house with private pool

4* village house with private pool

Entire Place • 3 bedrooms

$27,005
Revenue
34.7%
Occupancy
$196.03
Daily Rate
Provencal country house

Provencal country house

Entire Place • 1 bedroom

$26,265
Revenue
79.6%
Occupancy
$85.86
Daily Rate
(Olivier) Nature cottage with garden, pool and view

(Olivier) Nature cottage with garden, pool and view

Entire Place • 2 bedrooms

$22,511
Revenue
46.5%
Occupancy
$124.29
Daily Rate
Chez Marguerite, quiet and air-conditioned with views

Chez Marguerite, quiet and air-conditioned with views

Entire Place • 1 bedroom

$21,180
Revenue
55.0%
Occupancy
$94.82
Daily Rate
The spirit of Luberon classified ***

The spirit of Luberon classified ***

Entire Place • N/A

$20,935
Revenue
58.0%
Occupancy
$95.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villars (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villars based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Emmanuel2$40,6687454.84/5.0
Stephanie2$40,4581445.00/5.0
Dany2$35,2931124.72/5.0
Francois1$27,890124.92/5.0
Emmanuelle1$27,005644.95/5.0
Martina1$26,2651524.97/5.0
Sandrine2$22,1732114.78/5.0
Valerie1$21,180864.94/5.0
Thérèse1$18,092334.94/5.0
Alain1$16,401164.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villars.

Dive Deeper: Advanced Villars STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villars. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villars Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villars

  • The Villars Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villars, House properties are the most common (78.6%), reflecting the local real estate landscape.
  • Houses represent a significant 78.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo (combined 7.2%) offer potential for unique stay experiences.

Villars Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villars

  • The dominant room capacity in Villars is 2 bedrooms listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 64.3% of the active Airbnb listings in Villars, indicating a high concentration in these sizes.
  • A significant 21.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villars.

Villars Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villars

  • The most common guest capacity trend in Villars vacation rentals is listings accommodating 4 guests (46.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Villars STR market, accounting for 71.4% of listings.
  • 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villars.
  • On average, properties in Villars are equipped to host 3.8 guests.

Villars Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villars

  • The most common availability pattern in Villars falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Villars (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Villars Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.9%)

1 Night

5 listings

17.9% of total

2 Nights (10.7%)

2 Nights

3 listings

10.7% of total

3 Nights (10.7%)

3 Nights

3 listings

10.7% of total

4-6 Nights (17.9%)

4-6 Nights

5 listings

17.9% of total

7-29 Nights (3.6%)

7-29 Nights

1 listings

3.6% of total

30+ Nights (39.3%)

30+ Nights

11 listings

39.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Villars is 30+ Nights, adopted by 39.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (39.3%) caters to monthly stays (30+ nights) in Villars, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 39.3% of Villars hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 39.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villars.

Villars Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.4%)

Flexible

6 listings

21.4% of total

Moderate (32.1%)

Moderate

9 listings

32.1% of total

Firm (32.1%)

Firm

9 listings

32.1% of total

Strict (14.3%)

Strict

4 listings

14.3% of total

Cancellation Policy Insights for Villars

  • The prevailing Airbnb cancellation policy trend in Villars is Moderate, used by 32.1% of listings.
  • There's a relatively balanced mix between guest-friendly (53.5%) and stricter (46.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 32.1% market standard in Villars.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villars.

Villars STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villars

  • The overall average booking lead time for vacation rentals in Villars is 80 days.
  • Guests book furthest in advance for stays during August (average 122 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 43 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (111 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Villars.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
  • Monitor your own booking lead times against these Villars averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villars (2025)

Amenity Prevalence

Amenity Insights for Villars

  • Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villars to stay competitive.

Villars Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villars

  • The typical guest profile for Airbnb in Villars consists of primarily domestic travelers (69%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 68.9% of guests.
  • Key international markets include France (68.9%) and Germany (7.6%).
  • Top languages spoken are English (36.2%) followed by French (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Marseille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villars Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ramatuelle226$3,352$645.9437%
Divajeu21$3,305$412.3237%
La Môle16$3,268$457.4536%
Saint-Tropez753$3,179$489.0936%
Vaunaveys-la-Rochette10$3,003$255.6438%
Gordes225$2,982$398.8437%
Chantepérier22$2,761$297.0633%
Puget34$2,757$301.2938%
Soyans12$2,728$189.5146%
Fontarèches10$2,713$550.4638%

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