L'Étang-Salé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Réunion, France
Is Airbnb profitable in L'Étang-Salé in 2025? Explore comprehensive Airbnb analytics for L'Étang-Salé, Réunion, France to uncover income potential. This 2025 STR market report for L'Étang-Salé, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 240 active listings.
Whether you're considering an Airbnb investment in L'Étang-Salé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the L'Étang-Salé Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key L'Étang-Salé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in L'Étang-Salé (2025)
Understanding the monthly revenue variations for Airbnb listings in L'Étang-Salé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in L'Étang-Salé is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in L'Étang-Salé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,282+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,546 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,479 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $816, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in L'Étang-Salé
L'Étang-Salé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the L'Étang-Salé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in L'Étang-Salé:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in L'Étang-Salé
Average Daily Rate (ADR) Airbnb Trends in L'Étang-Salé (2025)
Effective short term rental pricing strategy in L'Étang-Salé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in L'Étang-Salé typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in L'Étang-Salé
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Airbnb Seasonality Analysis & Trends in L'Étang-Salé (2025)
Peak Season (October, December, November)
- Revenue averages $2,508 per month
- Occupancy rates average 61.1%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,006 per month
- Occupancy maintains around 49.5%
- Daily rates hold near $142
Low Season (February, June, August)
- Revenue drops to average $1,679 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $145
Seasonality Insights for L'Étang-Salé
- The Airbnb seasonality in L'Étang-Salé shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases L'Étang-Salé's highest earning potential, with monthly revenues capable of climbing to $2,696, occupancy reaching a high of 65.3%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,499, occupancy could drop to 38.3%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in L'Étang-Salé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these L'Étang-Salé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in L'Étang-Salé (2025)
Exploring the top neighborhoods for short-term rentals in L'Étang-Salé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Plage de L'Étang-Salé | A popular black sand beach known for its natural beauty and calm waters. Great for families and tourists looking to enjoy water activities and relaxation. | L'Étang-Salé Beach, La Réserve Naturelle Marine, Local seafood restaurants, Water sports rentals, Ocean views |
| Le Centre de L'Étang-Salé | The town center with local shops, markets, and cultural elements. Ideal for visitors wanting to experience local life and amenities. | Local market, Cafés and bakeries, Artisan shops, Cultural festivals, Community events |
| L'Étang-Salé Les Bains | A tranquil area known for its seaside promenades and family-friendly environment. Attracts those looking for a peaceful stay near the sea. | Beaches, Walking trails, Waterfront parks, Family-friendly restaurants, Scenic views |
| Forêt de L'Étang-Salé | Surrounded by lush nature, this area offers hiking trails and nature experiences. Perfect for those who love outdoor activities and the natural environment. | Hiking trails, Bird watching, Nature parks, Picnic areas, Wildlife viewing |
| Ravine des Cabris | A beautiful and quieter neighborhood close to nature, providing an escape for those looking to relax away from the busier tourist spots. | Scenic landscapes, Local farms, Nature walks, Cultural experiences, Peaceful atmosphere |
| Route des Tamarins | A major route that offers easy access to various attractions around Réunion, making it convenient for travelers seeking to explore the island. | Access to tourist sites, Scenic driving, Cafés along the route, Shopping areas, Regional parks |
| Saint-Pierre | The nearby city well-known for its vibrant culture and nightlife. Ideal for guests seeking a more urban experience nearby the coast. | Cultural attractions, Nightlife scene, Markets, Historic buildings, Seaside promenades |
| Cilaos | A mountain town known for its stunning landscapes and hiking trails. Offers a unique contrast to coastal staying options for adventurous travelers. | Hiking routes, Mountain views, Local cuisine, Spa and wellness, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in L'Étang-Salé (2025)
While L'Étang-Salé, Réunion, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for L'Étang-Salé to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in L'Étang-Salé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in L'Étang-Salébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Amara
Entire Place • 4 bedrooms
Villa Ambassador Piscine Spa 14 beds
Entire Place • 7 bedrooms
Villa Keloha
Entire Place • 5 bedrooms
Villa Jîvana and its panoramic view
Entire Place • 5 bedrooms
Feet in the water - In the shade of the velvet tree - Salt Pond
Entire Place • 4 bedrooms
rental 20 people
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in L'Étang-Salé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in L'Étang-Salé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marion | 6 | $386,413 | 28 | 5.00/5.0 |
| Guillaume | 2 | $146,423 | 20 | 4.89/5.0 |
| Loisse | 3 | $116,908 | 8 | 4.46/5.0 |
| Laurence Et David | 6 | $109,294 | 231 | 4.95/5.0 |
| Laurent | 2 | $94,093 | 51 | 4.94/5.0 |
| Olivier | 2 | $83,796 | 191 | 4.82/5.0 |
| Quentin | 3 | $79,763 | 27 | 4.92/5.0 |
| Stéphanie Et Jean-Max | 5 | $78,283 | 470 | 4.82/5.0 |
| Cécile | 2 | $77,860 | 130 | 4.84/5.0 |
| Kazova | 3 | $73,163 | 66 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in L'Étang-Salé.
Dive Deeper: Advanced L'Étang-Salé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for L'Étang-Salé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsL'Étang-Salé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for L'Étang-Salé
- The L'Étang-Salé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 240 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in L'Étang-Salé, House properties are the most common (68.3%), reflecting the local real estate landscape.
- Houses represent a significant 68.3% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
L'Étang-Salé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for L'Étang-Salé
- The dominant room capacity in L'Étang-Salé is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.9% of the active Airbnb listings in L'Étang-Salé, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in L'Étang-Salé.
L'Étang-Salé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for L'Étang-Salé
- The most common guest capacity trend in L'Étang-Salé vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the L'Étang-Salé STR market, accounting for 56.3% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in L'Étang-Salé.
- On average, properties in L'Étang-Salé are equipped to host 4.2 guests.
L'Étang-Salé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for L'Étang-Salé
- The most common availability pattern in L'Étang-Salé falls within the 271-366 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in L'Étang-Salé (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
L'Étang-Salé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
6.3% of total
2 Nights
33 listings
13.9% of total
3 Nights
28 listings
11.8% of total
4-6 Nights
81 listings
34% of total
7-29 Nights
20 listings
8.4% of total
30+ Nights
61 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in L'Étang-Salé is 4-6 Nights, adopted by 34% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in L'Étang-Salé, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 34% of L'Étang-Salé hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in L'Étang-Salé.
L'Étang-Salé Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
59 listings
25.1% of total
Moderate
55 listings
23.4% of total
Firm
63 listings
26.8% of total
Strict
58 listings
24.7% of total
Cancellation Policy Insights for L'Étang-Salé
- The prevailing Airbnb cancellation policy trend in L'Étang-Salé is Firm, used by 26.8% of listings.
- A majority (51.5%) of hosts in L'Étang-Salé utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.8% market standard in L'Étang-Salé.
- Regularly review your cancellation policy against competitors and market demand shifts in L'Étang-Salé.
L'Étang-Salé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for L'Étang-Salé
- The overall average booking lead time for vacation rentals in L'Étang-Salé is 63 days.
- Guests book furthest in advance for stays during November (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (81 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in L'Étang-Salé.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these L'Étang-Salé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in L'Étang-Salé (2025)
Amenity Prevalence
Amenity Insights for L'Étang-Salé
- Essential amenities in L'Étang-Salé that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for L'Étang-Salé: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in L'Étang-Salé to stay competitive.
L'Étang-Salé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for L'Étang-Salé
- The typical guest profile for Airbnb in L'Étang-Salé consists of primarily domestic travelers (77%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.1% of guests.
- Key international markets include France (77.1%) and Réunion (11%).
- Top languages spoken are French (48.2%) followed by English (34.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Saint-Denis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the L'Étang-Salé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Trois-Bassins | 75 | $1,738 | $189.63 | 45% |
| Cilaos | 170 | $1,660 | $142.79 | 45% |
| Saint-Paul | 1,906 | $1,595 | $155.97 | 49% |
| Salazie | 68 | $1,588 | $121.78 | 51% |
| Saint-Leu | 636 | $1,350 | $128.13 | 49% |
| Petite-Île | 127 | $1,348 | $141.28 | 41% |
| Saint-Joseph | 318 | $1,326 | $130.42 | 44% |
| La Plaine-des-Palmistes | 59 | $1,198 | $158.90 | 32% |
| Sainte-Suzanne | 49 | $1,192 | $121.66 | 42% |
| Saint-Pierre | 970 | $1,186 | $120.85 | 46% |