São Tomé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Água Grande, São Tomé & Príncipe
Is Airbnb profitable in São Tomé in 2025? Explore comprehensive Airbnb analytics for São Tomé, Água Grande, São Tomé & Príncipe to uncover income potential. This 2025 STR market report for São Tomé, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in São Tomé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Tomé Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Tomé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Tomé (2025)
Understanding the monthly revenue variations for Airbnb listings in São Tomé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Tomé is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Tomé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,182+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $572 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $94, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Tomé
São Tomé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Tomé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Tomé:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Tomé
Average Daily Rate (ADR) Airbnb Trends in São Tomé (2025)
Effective short term rental pricing strategy in São Tomé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Tomé typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $78+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in São Tomé
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Airbnb Seasonality Analysis & Trends in São Tomé (2025)
Peak Season (August, September, October)
- Revenue averages $586 per month
- Occupancy rates average 27.8%
- Daily rates average $46
Shoulder Season
- Revenue averages $399 per month
- Occupancy maintains around 23.9%
- Daily rates hold near $48
Low Season (February, March, April)
- Revenue drops to average $249 per month
- Occupancy decreases to average 15.0%
- Daily rates adjust to average $52
Seasonality Insights for São Tomé
- The Airbnb seasonality in São Tomé shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Tomé's highest earning potential, with monthly revenues capable of climbing to $756, occupancy reaching a high of 36.1%, and ADRs peaking at $54.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $218, occupancy could drop to 12.9%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Tomé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Tomé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Tomé (2025)
Exploring the top neighborhoods for short-term rentals in São Tomé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| São Tomé City Center | The vibrant heart of São Tomé and Príncipe, attracting both tourists and locals with its rich history, culture, and restaurants. Ideal for guests wanting to explore local life and attractions. | São Tomé National Museum, City Hall, Catedral de São Tomé, Historical Colonial Architecture, Local Markets |
| Praia das Conchas | A stunning beach known for its picturesque views and serene environment. Perfect for visitors seeking relaxation and waterfront activities. | Beautiful sandy beach, Snorkeling opportunities, Beachfront cafes, Scenic hiking trails |
| Roças de São Tomé | Famous for its historical plantations and lush landscapes, Roças de São Tomé is a unique spot for those interested in the island's cocoa production history and eco-tourism. | Cocoa plantations, Guided tours, Scenic landscapes, Cultural heritage sites |
| Ilhéu das Rolas | The southernmost point of São Tomé, known for its pristine beaches and tranquility. It’s a perfect getaway for nature lovers and peace seekers. | Biodiversity and snorkeling, Beaches, Historical landmarks, Natural beauty |
| Praia da Costa Grande | A popular beach destination for both locals and tourists, offering a lively atmosphere with beach bars and various activities. | Windsurfing and kayaking, Local eateries, Live music and events, Sunbathing spots |
| São João dos Angolares | A charming coastal village with a laid-back vibe, ideal for tourists looking to experience authentic island life away from the hustle and bustle. | Local fish market, Traditional homes, Cultural performances, Artisan shops |
| Pico Cao Grande | A striking volcanic peak and natural monument, attracting adventure seekers and hikers. Great for those who enjoy outdoor activities and natural beauty. | Hiking trails, Stunning viewpoints, Unique wildlife, Photography spots |
| Agua Grande | A central area offering a blend of urban life and natural sights, perfect for visitors who want access to both city amenities and nature. | Public parks, Cafes and restaurants, Cultural centers, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in São Tomé (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in São Tomé. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Tomé to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in São Tomé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Tomébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Colonial House facing the sea in Sao Tome.
Entire Place • 2 bedrooms
Com vistas ao mar
Entire Place • 2 bedrooms
Casa Luis
Private Room • 4 bedrooms
A peaceful place to relax
Entire Place • 2 bedrooms
Domus Tumensis
Entire Place • 2 bedrooms
Hotel Rosa Porcelana - Triple
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Tomé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Tomé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elisa Nora | 3 | $20,117 | 10 | 4.90/5.0 |
| Catarina Afonso | 1 | $4,416 | 26 | 4.92/5.0 |
| Manuel Amaro | 2 | $3,894 | 0 | N/A/5.0 |
| Daile | 1 | $3,252 | 1 | N/A/5.0 |
| Diogo | 1 | $2,631 | 72 | 4.65/5.0 |
| Host #462646361 | 3 | $2,254 | 0 | N/A/5.0 |
| Gomes | 1 | $705 | 4 | 3.75/5.0 |
| Katia Makeba | 1 | $606 | 5 | 4.60/5.0 |
| Edner | 2 | $593 | 63 | 4.47/5.0 |
| Bernilda | 1 | $523 | 17 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Tomé.
Dive Deeper: Advanced São Tomé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Tomé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Tomé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Tomé
- The São Tomé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 50% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in São Tomé, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
- The presence of 30% Hotel/Boutique listings indicates integration with traditional hospitality.
São Tomé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Tomé
- The dominant room capacity in São Tomé is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in São Tomé, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Tomé.
São Tomé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Tomé
- The most common guest capacity trend in São Tomé vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the São Tomé STR market, accounting for 40.0% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Tomé.
- On average, properties in São Tomé are equipped to host 3.3 guests.
São Tomé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Tomé
- The most common availability pattern in São Tomé falls within the 271-366 days range, representing 95% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in São Tomé (60%), reflecting common guest stay durations or potential owner blocking patterns.
São Tomé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
75% of total
2 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in São Tomé is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the São Tomé Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of São Tomé hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Tomé.
São Tomé Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
53.3% of total
Moderate
4 listings
26.7% of total
Firm
3 listings
20% of total
Cancellation Policy Insights for São Tomé
- The prevailing Airbnb cancellation policy trend in São Tomé is Flexible, used by 53.3% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in São Tomé may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.3% market standard in São Tomé.
- Given the high prevalence of Flexible policies (53.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in São Tomé.
São Tomé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Tomé
- The overall average booking lead time for vacation rentals in São Tomé is 43 days.
- Guests book furthest in advance for stays during January (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in São Tomé.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these São Tomé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Tomé (2025)
Amenity Prevalence
Amenity Insights for São Tomé
- Essential amenities in São Tomé that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Tomé: Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Tomé to stay competitive.
São Tomé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Tomé
- The typical guest profile for Airbnb in São Tomé consists of predominantly international visitors (100%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 0.0% of guests.
- Key international markets include France (17.9%) and Germany (14.3%).
- Top languages spoken are English (36.6%) followed by Portuguese (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Tomé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Alegre | 10 | $828 | $80.28 | 44% |