Ji'an Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hualien County, Taiwan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ji'an in 2025? Explore comprehensive Airbnb analytics for Ji'an, Hualien County, Taiwan to uncover income potential. This 2025 STR market report for Ji'an, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 156 active listings.

Whether you're considering an Airbnb investment in Ji'an, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ji'an Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ji'an Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$107
The average rental revenue earned for an occupied room per day in Ji'an.
Occupancy Rate(?)
15.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,461
Typical annual income for an Airbnb listing in Ji'an. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-45.0%
Significant decrease (-45.0%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Ji'an.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ji'an.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
156
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ji'an (2025)

Understanding the monthly revenue variations for Airbnb listings in Ji'an is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ji'an is typically January, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ji'an across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,320+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $637 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $295 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $131, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ji'an

Ji'an Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ji'an STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ji'an:

  • Best-in-class properties (Top 10%) achieve 33%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 23% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 13%.
  • Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ji'an

Average Daily Rate (ADR) Airbnb Trends in Ji'an (2025)

Effective short term rental pricing strategy in Ji'an involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ji'an typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
  • Typical properties (Median) charge around $73 per night.
  • Entry-level properties (Bottom 25%) earn around $47 per night.

Average Daily Rate (ADR) Trend by Month in Ji'an

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Airbnb Seasonality Analysis & Trends in Ji'an (2025)

Peak Season (January, April, May)
  • Revenue averages $729 per month
  • Occupancy rates average 20.0%
  • Daily rates average $131
Shoulder Season
  • Revenue averages $605 per month
  • Occupancy maintains around 16.0%
  • Daily rates hold near $124
Low Season (February, June, August)
  • Revenue drops to average $480 per month
  • Occupancy decreases to average 15.1%
  • Daily rates adjust to average $130

Seasonality Insights for Ji'an

  • The Airbnb seasonality in Ji'an shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ji'an's highest earning potential, with monthly revenues capable of climbing to $749, occupancy reaching a high of 20.7%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $406, occupancy could drop to 14.1%, and ADRs may adjust down to $107.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ji'an.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ji'an seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ji'an (2025)

Exploring the top neighborhoods for short-term rentals in Ji'an? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Tianxiang
A scenic area surrounded by beautiful mountains and rivers, popular among nature lovers and hikers. Ideal for Airbnb hosting due to its tranquil environment and attractions like Taroko Gorge.
Taroko Gorge, Eternal Spring Shrine, Shakadang Trail, Lushui Trail, Changuang Temple
Hualien City
The bustling city center known for its night markets, restaurants, and cultural sites. A great base for tourists exploring Hualien and the surrounding areas.
Hualien Night Market, Qixingtan Beach, East Rift Valley, Meilunshan Park, Hualien Cultural and Creative Industries Park
Qixingtan
A stunning scenic area known for its beautiful pebble beach and proximity to the Pacific Ocean. Ideal for visitors looking for a beach holiday experience.
Qixingtan Beach, Qixingtan Scenic Area, Coastal Cycling Path, Biking along the coastline, Lighthouse Park
Taroko National Park
One of Taiwan's most famous national parks featuring dramatic marble cliffs and lush wildlife. A must-visit for adventurers and nature enthusiasts.
Taroko Gorge, Eternal Spring Shrine, Swallow Grotto, Baiyang Trail, Tunnel of Nine Turns
Yuli
A small town surrounded by rice fields and mountains, popular for rural stays and authentic Taiwanese culture. Attractive for those seeking a peaceful retreat.
Yuli Township, Rice Fields, Liushidan Mountain, Cultural Heritage Sites, Local Food Markets
Fenglin
Known for its beautiful landscapes and rural charm. Offers visitors a chance to experience the local agricultural lifestyle and tranquility.
Fenglin Township, Fruit Farms, Lush Green Fields, Cultural Tours, Local Festivals
Shoufeng Township
A quaint township with rich cultural heritage and beautiful scenery, close to Hualien and perfect for exploring local traditions.
Shoufeng Railway Station, Cultural Activities, Local Festivals, Artisan Crafts, Scenic Views
Ji'an Township
Close to Hualien City yet known for its peaceful atmosphere. Great for travelers seeking quiet accommodations while being near the city center.
Ji'an Chishing Temple, Local Markets, Huadong Valley, Bicycle Paths, Nearby Historical Sites

Understanding Airbnb License Requirements & STR Laws in Ji'an (2025)

While Ji'an, Hualien County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ji'an to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ji'an (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ji'anbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

包棟泳池~花蓮田野慢旅獨棟 庭園 電梯民宿 烤肉 電動麻將 唱歌

包棟泳池~花蓮田野慢旅獨棟 庭園 電梯民宿 烤肉 電動麻將 唱歌

Entire Place • 5 bedrooms

$32,950
Revenue
22.5%
Occupancy
$525.00
Daily Rate
綠沐屋民宿【KTV/桌遊/電動麻將桌/BBQ烤肉】花蓮旅宿

綠沐屋民宿【KTV/桌遊/電動麻將桌/BBQ烤肉】花蓮旅宿

Entire Place • 6 bedrooms

$23,653
Revenue
26.3%
Occupancy
$481.07
Daily Rate
吉美田園民宿【KTV/電動麻將桌/撞球桌/桌遊】花蓮旅宿

吉美田園民宿【KTV/電動麻將桌/撞球桌/桌遊】花蓮旅宿

Entire Place • 5 bedrooms

$19,691
Revenue
31.1%
Occupancy
$516.63
Daily Rate
New Bldg/Travel subsidy/4 to 16 people/Single house garden/Singing card grilled/Near the city/Relaxi

New Bldg/Travel subsidy/4 to 16 people/Single house garden/Singing card grilled/Near the city/Relaxi

Entire Place • 5 bedrooms

$17,353
Revenue
29.9%
Occupancy
$160.08
Daily Rate
Private building - Hualien Bao Building Villa (KTV, Mahjong, Bathtub) up to 20 people

Private building - Hualien Bao Building Villa (KTV, Mahjong, Bathtub) up to 20 people

Entire Place • 4 bedrooms

$17,293
Revenue
13.4%
Occupancy
$422.39
Daily Rate
森之墅民宿【獨棟別墅/電動麻將桌/KTV】花蓮旅宿

森之墅民宿【獨棟別墅/電動麻將桌/KTV】花蓮旅宿

Entire Place • 3 bedrooms

$14,678
Revenue
28.7%
Occupancy
$417.60
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ji'an (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ji'an based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #1768996724$64,71130.00/5.0
凱民26$38,327451.23/5.0
Host #890442761$32,95000.00/5.0
Host #5668026158$32,73010.00/5.0
Helen5$32,712834.90/5.0
2$28,167245.00/5.0
People2$26,417224.93/5.0
4$21,26951.25/5.0
Host #860344813$21,00800.00/5.0
Host #910209395$14,95610.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ji'an.

Dive Deeper: Advanced Ji'an STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ji'an. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ji'an Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ji'an

  • The Ji'an Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.8% of the 156 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ji'an, House properties are the most common (46.8%), reflecting the local real estate landscape.
  • Houses represent a significant 46.8% portion, catering likely to families or larger groups.
  • The presence of 21.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique, unique stays (combined 5.7%) offer potential for unique stay experiences.

Ji'an Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ji'an

  • The dominant room capacity in Ji'an is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 5+ bedrooms properties represent 57.1% of the active Airbnb listings in Ji'an, indicating a high concentration in these sizes.

Ji'an Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ji'an

  • The most common guest capacity trend in Ji'an vacation rentals is listings accommodating 2 guests (21.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Ji'an STR market, accounting for 41.7% of listings.
  • 20.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ji'an.
  • On average, properties in Ji'an are equipped to host 3.0 guests.

Ji'an Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ji'an

  • The most common availability pattern in Ji'an falls within the 271-366 days range, representing 96.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Ji'an (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ji'an Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (95.3%)

1 Night

142 listings

95.3% of total

2 Nights (2.7%)

2 Nights

4 listings

2.7% of total

3 Nights (1.3%)

3 Nights

2 listings

1.3% of total

30+ Nights (0.7%)

30+ Nights

1 listings

0.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Ji'an is 1 Night, adopted by 95.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (98.0%) of the Ji'an Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (0.7%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 95.3% of Ji'an hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ji'an.

Ji'an Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

1% of total

Flexible (24.5%)

Flexible

25 listings

24.5% of total

Moderate (43.1%)

Moderate

44 listings

43.1% of total

Firm (8.8%)

Firm

9 listings

8.8% of total

Strict (22.5%)

Strict

23 listings

22.5% of total

Cancellation Policy Insights for Ji'an

  • The prevailing Airbnb cancellation policy trend in Ji'an is Moderate, used by 43.1% of listings.
  • There's a relatively balanced mix between guest-friendly (67.6%) and stricter (31.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43.1% market standard in Ji'an.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ji'an.

Ji'an STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ji'an

  • The overall average booking lead time for vacation rentals in Ji'an is 56 days.
  • Guests book furthest in advance for stays during June (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (84 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ji'an.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 84 days) to capture early planners.
  • Monitor your own booking lead times against these Ji'an averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ji'an (2025)

Amenity Prevalence

Amenity Insights for Ji'an

  • Essential amenities in Ji'an that guests expect include: Air conditioning, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hair dryer, Shampoo are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ji'an: Air conditioning, Wifi, Essentials.
  • Prioritize adding missing essentials: Wifi, Essentials.
  • Consider adding popular differentiators like TV or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ji'an to stay competitive.

Ji'an Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ji'an

  • The typical guest profile for Airbnb in Ji'an consists of a mix of domestic (64%) and international guests, often arriving from nearby Taipei, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 63.6% of guests.
  • Key international markets include Taiwan (63.6%) and United States (5.2%).
  • Top languages spoken are English (41.7%) followed by Chinese (41.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Taipei and New Taipei City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ji'an Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nanzhuang11$3,037$285.7628%
Alishan Township48$1,970$143.8039%
Zhuangwei32$1,626$228.9824%
Yuanshan36$1,497$171.7428%
Sanxing61$1,220$249.1622%
Zhuqi Township27$1,210$111.8635%
Fanlu Township29$1,160$109.5533%
Dongshan108$1,094$208.9221%
Manzhou12$1,066$119.1831%
Wujie113$1,030$234.0121%

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