20M+ listings tracked
190+ countries
Updated regularly
Occupancy rate measures the percentage of available nights that are booked over a given period. It is one of three pillars of short-term rental performance alongside ADR (average daily rate) and RevPAR (revenue per available room). High occupancy with low ADR can underperform low occupancy with high ADR, which is why RevPAR combines both metrics into a single performance indicator.
The current US average occupancy rate sits at approximately 50-54% depending on the source. AirDNA reports 54.3%, while Mashvisor, Guesty, and iGMS estimate closer to 50%. This represents a notable decline from the 57% average observed in 2024, driven primarily by rapid supply growth outpacing demand growth in many markets. A good Airbnb occupancy rate varies by market, but generally 55% or higher is considered healthy, 65% or higher is strong, and 75% or higher indicates a high-demand market.
Occupancy Rate = Booked Nights / Available Nights x 100
National average across all property types, with AirDNA reporting 54.3% and Mashvisor, Guesty, and iGMS estimating closer to 50%
Occupancy alone doesn't tell the story — RevPAR ranges from $110 in Asheville to $343 in Key West, revealing the real earning gap between markets
National occupancy declined from approximately 57% in 2024 as supply growth outpaced demand in most US markets
The table below ranks US markets by occupancy rate alongside ADR and RevPAR to provide a complete picture of market performance. Notice that high-occupancy markets are not always the most profitable. A market with 75% occupancy and $150 ADR produces a RevPAR of $112, which may trail one with 55% occupancy and $300 ADR producing a RevPAR of $165.
Seasonal variation adds another layer: beach markets peak in summer, ski markets in winter, and urban markets distribute demand more evenly across the year. Markets like Bellingham, WA and San Diego, CA lead the list with occupancy above 50%, driven by limited supply and strong local demand from university populations and tourism. For deeper analysis of top-performing markets, see our top US Airbnb markets guide.
Want to see your specific market? Search any city free in Atlas.
| City | Occupancy | ADR | RevPAR | YoY Change |
|---|---|---|---|---|
| Bellingham, WA | 56% | $215 | $120 | +0.9% |
| Denver, CO | 54% | $214 | $118 | -1.6% |
| San Diego, CA | 53% | $386 | $207 | -0.8% |
| Orlando, FL | 51% | $233 | $118 | +0.5% |
| Scottsdale, AZ | 50% | $404 | $205 | -5.2% |
| Madison, WI | 50% | $242 | $122 | +1.4% |
| Savannah, GA | 49% | $299 | $145 | +0.7% |
| Miami Beach, FL | 46% | $357 | $165 | -1.4% |
| Austin, TX | 46% | $290 | $131 | -3.9% |
| Nashville, TN | 45% | $343 | $154 | -4.1% |
| Asheville, NC | 44% | $251 | $110 | -2.1% |
| New Orleans, LA | 44% | $330 | $145 | +2.8% |
| Las Vegas, NV | 43% | $267 | $113 | +1.9% |
Occupancy rates are not determined by a single factor. They are the product of local supply and demand dynamics, regulatory environments, seasonal demand patterns, property characteristics, and host pricing strategies. Understanding what drives occupancy in a specific market is essential for accurate investment analysis and revenue optimization.
AirROI tracks all of these factors across 20M+ listings, providing the granular data needed to understand why one market achieves 70% occupancy while a neighboring market struggles at 40%. The five factors below represent the primary drivers that differentiate high-occupancy markets from those experiencing occupancy compression.
Markets where new listings grow faster than demand see occupancy compression. The US saw rapid supply growth post-COVID, dropping national averages from 57% in 2024 to approximately 50% by early 2026. Cities like Austin, Nashville, and Scottsdale experienced the sharpest declines as new hosts flooded previously high-performing markets. AirROI's Atlas tracks active listing counts over time so you can identify supply saturation before investing.
Beach and ski destinations show 30-40 percentage point swings between peak and off-season. Gulf Shores, Alabama may hit 85% occupancy in July but drop below 30% in January. Year-round urban markets like New York and Chicago maintain tighter ranges, typically varying by only 15-20 points. Understanding seasonal patterns is critical for accurate revenue projections and cash flow planning.
Cities with strict STR regulations often show higher occupancy due to constrained supply. New York City's Local Law 18 reduced active listings dramatically, pushing occupancy above 70% for compliant operators. Barcelona, Los Angeles, and Hawaii have enacted similar constraints. Regulated markets can be advantageous for existing operators who maintain compliance, as new supply is limited by permit availability.
Studios and one-bedroom listings typically outperform four-bedroom-plus properties on occupancy by 10-15 percentage points. Entire homes outperform private rooms in most leisure markets, though shared accommodations maintain higher occupancy in urban, budget-conscious destinations. AirROI's Atlas lets you filter occupancy data by bedroom count and property type to see exactly how your configuration compares to the local market.
Dynamic pricing adjusts rates to demand, maintaining higher occupancy during slow periods while capturing peak-season premiums. Hosts who use data-driven pricing tools typically see 15-25% revenue improvements over static pricing strategies. AirROI's dynamic pricing tool automates rate adjustments based on real-time occupancy data, competitive rates, and seasonal demand patterns. Learn more about dynamic pricing.
“I was about to invest in a popular beach market until AirROI's data showed occupancy had dropped to 38% in shoulder season. I pivoted to a market with 62% year-round occupancy and much more stable cash flow. The occupancy data saved me from a costly mistake and pointed me toward a property that generated consistent returns from month one.”
— Kenji M., STR Investor, Los Angeles
Approximately 50-54% as of early 2026, depending on the data source. AirDNA reports 54.3%, while Mashvisor, Guesty, and iGMS estimate closer to 50%. This represents a decline from approximately 57% in 2024, driven by rapid supply growth outpacing demand in many markets. Use AirROI's Atlas to check the occupancy rate for any specific city or neighborhood.
Generally, 55% or higher is considered healthy, 65% or higher is strong, and 75% or higher indicates a high-demand market. However, occupancy alone does not determine profitability. A listing with 50% occupancy at $400 per night ADR earns more than one with 80% occupancy at $150 per night. RevPAR (ADR multiplied by occupancy rate) is the more complete metric for evaluating performance.
Primarily because supply growth is outpacing demand growth. The post-COVID STR boom brought millions of new listings to market, while traveler demand has stabilized. Markets with the highest supply growth, including Austin, Nashville, and Scottsdale, have seen the largest occupancy declines. However, ADR has remained resilient, and RevPAR grew 8.1% year-over-year, indicating that rate growth is compensating for softer occupancy.
Use AirROI's Atlas to search any city worldwide and see occupancy rates at the market, neighborhood, and property-type level. The data is free, requires no account, and covers 190+ countries. You can also filter by bedroom count, property type, and date range to see exactly how listings matching your profile perform.
They are inverse metrics: Vacancy Rate equals 100% minus Occupancy Rate. A 60% occupancy rate means a 40% vacancy rate. Both measure the same underlying dynamic from different perspectives. AirROI reports occupancy rates as the industry standard metric because it aligns with how most STR operators and investors evaluate performance.
Seasonal variation can create 30-40 percentage point swings between peak and off-season. Beach markets typically peak in summer, ski markets in winter, and urban markets maintain more consistent year-round demand. AirROI's Atlas shows monthly occupancy curves so you can identify seasonal patterns before investing. Understanding these patterns is essential for accurate cash flow projections and pricing strategy.
Occupancy is one piece of the performance puzzle. Explore revenue, pricing, and market trend data for a complete picture. See all Airbnb data topics.
Stay ahead of the curve
Join our newsletter for exclusive insights and updates. No spam ever.