Global ADR: $173/night
US ADR: $259+/night
Daily data collection
ADR has remained resilient despite occupancy compression — hosts are maintaining rate integrity even as supply grows. RevPAR grew 8.1% year-over-year in January 2025 (CBRE), indicating strong rate growth is compensating for modestly lower occupancy. ADR alone does not capture profitability: a $500/night listing with 30% occupancy earns less than a $200/night listing with 75% occupancy.
ADR = Total Revenue / Number of Booked Nights
Worldwide average nightly rate across all Airbnb markets (2026, Affinco). International markets range from $50 in Southeast Asia to $800+ in luxury ski resorts.
US listings command significantly higher rates, with a projected increase to approximately $320 by late 2026. ADR remains 25% above pre-pandemic levels despite supply growth.
Revenue per available room grew 8.1% year-over-year in January 2025 (CBRE), driven by strong ADR growth that more than offsets modestly lower occupancy rates.
ADR spans a wide spectrum: luxury vacation markets like Nantucket and Aspen average $1,000+ per night, while budget-friendly destinations range from $100-150. High ADR does not always mean high revenue — occupancy matters equally. A market with $250 ADR and 70% occupancy (RevPAR: $175) outperforms one with $400 ADR and 40% occupancy (RevPAR: $160).
| City | ADR | Occupancy | RevPAR | Active Listings |
|---|---|---|---|---|
| Nantucket, MA | $1,024 | 43% | $474 | 660+ |
| Aspen, CO | $1,014 | 40% | $411 | 785+ |
| Park City, UT | $677 | 36% | $253 | 4,900+ |
| Maui, HI | $490 | 51% | $249 | 7,600+ |
| Scottsdale, AZ | $404 | 50% | $205 | 5,400+ |
| Gulf Shores, AL | $396 | 43% | $178 | 5,400+ |
| Miami Beach, FL | $357 | 46% | $165 | 4,900+ |
| Nashville, TN | $343 | 45% | $154 | 7,300+ |
| New Orleans, LA | $330 | 44% | $145 | 6,300+ |
| Savannah, GA | $299 | 49% | $145 | 2,800+ |
| Austin, TX | $290 | 46% | $131 | 11,700+ |
| San Francisco, CA | $272 | 54% | $152 | 5,800+ |
| Orlando, FL | $233 | 51% | $118 | 5,000+ |
| New York, NY | $220 | 51% | $122 | 19,100+ |
| Denver, CO | $214 | 54% | $118 | 4,900+ |
International pricing leaders include Dubai ($400+), Santorini ($380+), Mykonos ($350+), and Bali ($180+). Search any market worldwide in Atlas.
Search ADR for Any CityAirbnb rates fluctuate 40-80% between peak and off-season in vacation markets. Dynamic pricing algorithms adjust rates in real time based on demand signals, competitor rates, and seasonal patterns — maximizing revenue across every night on the calendar.
Seasonal pricing variation is one of the largest revenue levers available to Airbnb hosts. Beach markets like Miami Beach see ADR swing from $450 during winter peak season to $285 in late summer — a 37% difference. Ski destinations reverse this pattern, with winter rates 2-3x higher than summer. Urban markets tend to be more stable, with tighter 15-25% seasonal ranges driven by business travel and events.
Dynamic pricing automates rate optimization by analyzing supply, demand, booking pacing, and competitor rates. Hosts using data-driven pricing strategies typically see 15-25% revenue improvements over static pricing, according to industry data. The key is capturing premium rates during peak demand while maintaining occupancy during slower periods.
Booking pacing — how far in advance guests book — also affects optimal pricing strategy. Markets with longer lead times allow for more aggressive early pricing, while last-minute booking markets reward flexible rate adjustments. AirROI's dynamic pricing engine uses real-time market data to optimize rates automatically.
Peak Season (Dec-Mar)
$450/night
Shoulder (Apr-Jul)
$360/night
Low Season (Aug-Nov)
$285/night
ADR swing: 37% from peak to low season. Dynamic pricing captures this variation automatically, boosting annual revenue by up to 25%.
ADR is shaped by a combination of market dynamics, property attributes, and management quality. Understanding these factors helps hosts price competitively and investors evaluate market potential.
Market-level ADR varies more than 5x between budget and luxury destinations. A studio in Gulf Shores averages $148/night while the same property type in Aspen commands $815+. Urban markets with year-round business travel tend to have more stable ADR, while resort markets see wider seasonal swings.
Entire homes command a 50-100% ADR premium over private rooms in most markets. Each additional bedroom typically adds $50-100/night. A 4-bedroom vacation home with outdoor amenities can command 3-4x the rate of a studio in the same neighborhood.
Hot tubs, private pools, EV chargers, and premium interior design consistently justify 15-30% ADR premiums. AirROI tracks amenity-level impact on rates across its 20M+ listing dataset, showing which upgrades deliver the strongest return on investment.
Superhosts with 4.9+ ratings consistently command 15-20% higher ADR than comparable non-Superhost listings. Guest reviews directly influence booking decisions and willingness to pay premium rates. Maintaining a high review score is one of the most cost-effective ways to increase nightly revenue.
Cleaning fees are increasingly scrutinized by guests comparing total stay cost. AirROI tracks cleaning fee data as a unique field — listings with competitive cleaning fees relative to their market see higher booking rates. A transparent pricing strategy that balances nightly rate and cleaning fee optimizes for total revenue.
AirROI tracks all of these factors across 20M+ listings. Check your market's ADR drivers in Atlas, or automate rate adjustments with dynamic pricing.
Global average ADR is approximately $173 per night as of 2026 (Affinco). In the US, ADR is significantly higher at approximately $259 (AirDNA), with a projected increase to around $320 by late 2026. ADR varies widely by city, property type, and season. Use AirROI's Atlas to check the exact ADR for any market worldwide.
Dramatically. Luxury vacation markets like Aspen and Nantucket average $500-800+ per night, while budget markets may average $100-150. Urban markets like New York and San Francisco typically fall in the $200-350 range. AirROI provides ADR data at the city, neighborhood, and property-type level across 190+ countries.
ADR and occupancy often move inversely — raising rates can reduce bookings, while lowering rates can boost occupancy. RevPAR (ADR × Occupancy Rate) is the metric that balances both. Dynamic pricing algorithms like AirROI’s optimize this tradeoff automatically, maximizing total revenue rather than either metric in isolation.
Start by checking comparable listings in your market through AirROI’s Atlas. Look at ADR, occupancy, and RevPAR for similar properties by bedroom count and type. Then use AirROI’s dynamic pricing tool to automatically adjust rates based on demand, seasonality, and competitor pricing — hosts using data-driven pricing typically see 15-25% revenue improvements.
Hot tubs, pools, outdoor fire pits, and premium design consistently command 15-30% ADR premiums. EV chargers and unique features like stargazing decks or outdoor kitchens also justify higher rates. AirROI tracks amenity-level impact on revenue across its 20M+ listing dataset.
Pricing is one piece of the STR performance puzzle. Explore related metrics to build a complete market picture.
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