La Plata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Buenos Aires, Argentina

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Plata in 2025? Explore comprehensive Airbnb analytics for La Plata, Buenos Aires, Argentina to uncover income potential. This 2025 STR market report for La Plata, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 404 active listings.

Whether you're considering an Airbnb investment in La Plata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Plata Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Plata Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$38
The average rental revenue earned for an occupied room per day in La Plata.
Occupancy Rate(?)
40.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,814
Typical annual income for an Airbnb listing in La Plata. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.7%
Strong growth (10.7%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in La Plata.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in La Plata.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
404
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Plata (2025)

Understanding the monthly revenue variations for Airbnb listings in La Plata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Plata is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Plata across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $991+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $707 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $474 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Plata

La Plata Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Plata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Plata:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Plata

Average Daily Rate (ADR) Airbnb Trends in La Plata (2025)

Effective short term rental pricing strategy in La Plata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Plata typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $65+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $44 or more.
  • Typical properties (Median) charge around $30 per night.
  • Entry-level properties (Bottom 25%) earn around $22 per night.

Average Daily Rate (ADR) Trend by Month in La Plata

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Airbnb Seasonality Analysis & Trends in La Plata (2025)

Peak Season (May, December, June)
  • Revenue averages $643 per month
  • Occupancy rates average 41.6%
  • Daily rates average $41
Shoulder Season
  • Revenue averages $520 per month
  • Occupancy maintains around 44.6%
  • Daily rates hold near $44
Low Season (July, August, September)
  • Revenue drops to average $419 per month
  • Occupancy decreases to average 42.9%
  • Daily rates adjust to average $37

Seasonality Insights for La Plata

  • The Airbnb seasonality in La Plata shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Plata's highest earning potential, with monthly revenues capable of climbing to $697, occupancy reaching a high of 52.7%, and ADRs peaking at $49.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $389, occupancy could drop to 36.3%, and ADRs may adjust down to $37.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Plata.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Plata seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Plata (2025)

Exploring the top neighborhoods for short-term rentals in La Plata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Núñez
A tranquil residential neighborhood known for its parks and access to the Río de la Plata. Attracts families and tourists looking for a peaceful stay while being close to Buenos Aires' attractions.
Parque Rivera, Museo de Artes Plásticas Eduardo Sívori, Río de la Plata, Café de los Angelitos, Teatro de la Ribera
González Catán
A growing area with a mix of urban and rural environments, appealing to visitors wanting an authentic Argentine experience away from the city center. Offers cheaper accommodation options.
Parque Avellaneda, Mercado de González Catán, Catedral de San Fernando, Plaza de González Catán
La Loma
A charming neighborhood with tree-lined streets, known for its proximity to nature and local culture. Great for guests seeking a more residential feel while still being near the urban center.
Multiespacio Cultural La Loma, Parque de la Ecuestre, La Casa de Fito Páez, Arteseria La Loma
Bellavista
A vibrant area known for its local eateries and markets, appealing to foodies and those interested in experiencing daily Argentine life. Ideal for budget travelers.
Parroquia Santa Elena, Centro Deportivo Bellavista, Plaza Bellavista
San Carlos
Known for its affordability and local atmosphere, this area attracts budget-conscious travelers looking for a unique stay close to nature.
Parque San Carlos, Complejo Recreativo San Carlos, Cerveza Artesanal de La Plata
City Bell
A suburban area with a relaxed atmosphere, perfect for families and groups seeking extended stays in a quiet environment not far from the city center.
Plaza de City Bell, Cerro de la Gloria, Parque Pereyra Iraola
El Bosque
Surrounded by nature and green spaces, ideal for those who enjoy outdoor activities and a peaceful environment. Popular among nature lovers and families.
Parque del Bosque, Reservorio de El Bosque, Caminos del Bosque
Tolosa
An emerging area that offers a blend of local culture and urban life, making it attractive to both tourists and locals. Good public transport links make it easy to explore La Plata.
Plaza de Tolosa, Museo de Ciencias Naturales, Iglesia de Tolosa

Understanding Airbnb License Requirements & STR Laws in La Plata (2025)

While La Plata, Buenos Aires, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Plata to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in La Plata (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Platabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spectacular temporary rental

Spectacular temporary rental

Entire Place • 3 bedrooms

$28,232
Revenue
49.6%
Occupancy
$140.49
Daily Rate
Casa con pileta en La Plata.

Casa con pileta en La Plata.

Entire Place • 2 bedrooms

$18,344
Revenue
47.9%
Occupancy
$178.51
Daily Rate
Great downtown La Plata

Great downtown La Plata

Entire Place • 3 bedrooms

$17,803
Revenue
69.7%
Occupancy
$63.01
Daily Rate
Premium apartment, 2 sleeps, with terrace balcony and pool

Premium apartment, 2 sleeps, with terrace balcony and pool

Entire Place • 2 bedrooms

$17,181
Revenue
62.9%
Occupancy
$71.22
Daily Rate
Pleno centro 3 ambientes con garage

Pleno centro 3 ambientes con garage

Entire Place • 2 bedrooms

$16,068
Revenue
27.1%
Occupancy
$99.23
Daily Rate
Apartment in La Plata

Apartment in La Plata

Entire Place • 1 bedroom

$15,236
Revenue
40.7%
Occupancy
$74.87
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Plata (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Plata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Agustin9$80,0121173.74/5.0
Jor10$38,4247544.87/5.0
Isidro7$37,4141644.84/5.0
Sebastían7$36,498794.95/5.0
Georgina5$36,061453.72/5.0
Lofter7$27,258963.41/5.0
Franco3$25,735413.31/5.0
Juan Martin18$25,607251.25/5.0
Cin2$22,969535.00/5.0
Host #1560856571$18,34410.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Plata.

Dive Deeper: Advanced La Plata STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Plata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Plata Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Plata

  • The La Plata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.6% of the 404 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Plata, Apartment/Condo properties are the most common (84.2%), reflecting the local real estate landscape.
  • Houses represent a significant 15.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 0.5%) offer potential for unique stay experiences.

La Plata Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Plata

  • The dominant room capacity in La Plata is 1 bedroom listings, making up 61.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.9% of the active Airbnb listings in La Plata, indicating a high concentration in these sizes.
  • With over half the market (61.6%) consisting of studios or 1-bedroom units, La Plata is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (3.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in La Plata.

La Plata Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Plata

  • The most common guest capacity trend in La Plata vacation rentals is listings accommodating 2 guests (36.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the La Plata STR market, accounting for 59.1% of listings.
  • Listings for large groups (6+ guests) are relatively rare (4.0%), potentially indicating an opportunity for hosts targeting this segment in La Plata.
  • On average, properties in La Plata are equipped to host 2.7 guests.

La Plata Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Plata

  • The most common availability pattern in La Plata falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in La Plata (27.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Plata Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.6%)

1 Night

114 listings

30.6% of total

2 Nights (25.5%)

2 Nights

95 listings

25.5% of total

3 Nights (13.1%)

3 Nights

49 listings

13.1% of total

4-6 Nights (11.3%)

4-6 Nights

42 listings

11.3% of total

7-29 Nights (5.1%)

7-29 Nights

19 listings

5.1% of total

30+ Nights (14.5%)

30+ Nights

54 listings

14.5% of total

Key Insights

  • The most prevalent minimum stay requirement in La Plata is 1 Night, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.5%) caters to monthly stays (30+ nights) in La Plata, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 30.6% of La Plata hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Plata.

La Plata Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.7%)

Flexible

116 listings

36.7% of total

Moderate (27.5%)

Moderate

87 listings

27.5% of total

Firm (16.1%)

Firm

51 listings

16.1% of total

Strict (19.6%)

Strict

62 listings

19.6% of total

Cancellation Policy Insights for La Plata

  • The prevailing Airbnb cancellation policy trend in La Plata is Flexible, used by 36.7% of listings.
  • There's a relatively balanced mix between guest-friendly (64.2%) and stricter (35.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36.7% market standard in La Plata.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Plata.

La Plata STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Plata

  • The overall average booking lead time for vacation rentals in La Plata is 30 days.
  • Guests book furthest in advance for stays during October (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (38 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in La Plata.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these La Plata averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Plata (2025)

Amenity Prevalence

Amenity Insights for La Plata

  • Essential amenities in La Plata that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Plata: Wifi, Kitchen.
  • Prioritize adding missing essentials: Wifi, Kitchen.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Plata to stay competitive.

La Plata Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Plata

  • The typical guest profile for Airbnb in La Plata consists of a mix of domestic (53%) and international guests, often arriving from nearby Buenos Aires, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 53.0% of guests.
  • Key international markets include Argentina (53%) and Brazil (8.6%).
  • Top languages spoken are Spanish (45.8%) followed by English (32.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Plata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rincón de Milberg45$1,342$164.2643%
Don Torcuato18$1,204$175.4932%
El Cazador29$1,136$161.4038%
Zelaya21$1,113$171.4439%
Pilar Sur17$1,069$221.7133%
General Pacheco13$1,040$140.5440%
Del Viso11$998$151.9628%
Loma Verde16$973$148.8633%
Primera Sección10$955$120.9432%
San Miguel del Monte17$945$159.0836%

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