Luján Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Buenos Aires, Argentina
Is Airbnb profitable in Luján in 2025? Explore comprehensive Airbnb analytics for Luján, Buenos Aires, Argentina to uncover income potential. This 2025 STR market report for Luján, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Luján, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luján Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luján Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luján (2025)
Understanding the monthly revenue variations for Airbnb listings in Luján is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luján is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luján across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,040+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,391 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,029 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $355, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luján
Luján Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luján STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luján:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luján
Average Daily Rate (ADR) Airbnb Trends in Luján (2025)
Effective short term rental pricing strategy in Luján involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luján typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Luján
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Airbnb Seasonality Analysis & Trends in Luján (2025)
Peak Season (December, January, February)
- Revenue averages $2,395 per month
- Occupancy rates average 46.2%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,524 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $122
Low Season (July, August, September)
- Revenue drops to average $953 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $113
Seasonality Insights for Luján
- The Airbnb seasonality in Luján shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luján's highest earning potential, with monthly revenues capable of climbing to $2,660, occupancy reaching a high of 50.3%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $712, occupancy could drop to 18.2%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luján.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luján seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luján (2025)
Exploring the top neighborhoods for short-term rentals in Luján? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Luján City Center | The historical core of Luján with charming architecture and easy access to shops, restaurants, and cultural sites. A great spot for tourists exploring the city's beautiful churches and parks. | Basilica of Our Lady of Luján, Luján Zoo, Museum of Transport, Luján Historic Museum, Plaza Colón |
| Parque Lóns | A scenic park area that attracts visitors for outdoor activities and family outings. Ideal for hosting families and nature lovers looking for a peaceful stay. | Parque Lóns, Camping areas, Boating on the river, Picnic spots, Walking trails |
| Santuario de Luján | A pilgrimage site for many, this area is popular among those seeking spiritual experiences and beautiful surroundings. Unique offering for guests seeking to explore religious tourism. | Basilica of Our Lady of Luján, Pilgrimage routes, Religious events, Cultural heritage sites, Local artisan shops |
| Luján Riverbank | Peaceful and picturesque, the riverbank area offers scenic views and outdoor activities, attracting guests looking for tranquility and nature. | Luján River, Kayaking, Fishing, Natural reserves, Walking and cycling paths |
| Museo de Transportes | A unique transportation museum that attracts enthusiasts and families. Hosting guests looking for educational and unique experiences. | Transport Museum exhibitions, Old trains and vehicles, Interactive displays, Educational workshops |
| Local Vineyards | Luján is a gateway to the wine country, making it an attractive area for wine lovers and tourists looking to explore Argentine wine culture and local tastings. | Vineyard tours, Wine tastings, Gastronomy experiences, Countryside scenery, Local festivals |
| Gastronomic District | Emerging as a culinary hotspot, this area features diverse local restaurants and cafés, perfect for foodies and those looking to experience local cuisine. | Traditional Argentine parrillas, Cafés and bakeries, Food festivals, Cooking classes, Local markets |
| Historical Ranches | Surrounding Luján, historical ranches offer a glimpse into rural Argentine life, making it appealing for guests interested in local culture and agritourism. | Ranch tours, Horseback riding, Local traditions, Gaucho shows, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Luján (2025)
While Luján, Buenos Aires, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luján to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Luján (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lujánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular Casa de Campo in Luján
Entire Place • 6 bedrooms
Countryside house with lagoon and swimming pool
Entire Place • 4 bedrooms
Quinta Las Calandrias (Luján, Bs. As.)
Entire Place • 5 bedrooms
Casa de Campo Luján - El Argentino Chacras Club
Entire Place • 4 bedrooms
Family Cottage in Luján
Entire Place • 5 bedrooms
Casa Quinta La Porota
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luján (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luján based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jose | 1 | $66,986 | 64 | 4.92/5.0 |
| Lucas | 1 | $57,479 | 21 | 4.95/5.0 |
| Roberto | 1 | $38,179 | 16 | 4.50/5.0 |
| Santiago | 1 | $35,873 | 42 | 4.93/5.0 |
| Andrea Josefina | 2 | $31,223 | 11 | 2.41/5.0 |
| Ine | 1 | $28,539 | 3 | 3.67/5.0 |
| Belén | 1 | $25,551 | 9 | 4.89/5.0 |
| Silvina | 1 | $23,062 | 19 | 4.89/5.0 |
| Marina | 2 | $21,228 | 73 | 4.95/5.0 |
| Jeanine | 1 | $20,947 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luján.
Dive Deeper: Advanced Luján STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luján. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuján Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luján
- The Luján Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luján, House properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 71.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 8.7%) offer potential for unique stay experiences.
Luján Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luján
- The dominant room capacity in Luján is 2 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Luján, indicating a high concentration in these sizes.
- A significant 45.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luján.
Luján Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luján
- The most common guest capacity trend in Luján vacation rentals is listings accommodating 8+ guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Luján STR market, accounting for 45.7% of listings.
- 52.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luján.
- On average, properties in Luján are equipped to host 5.2 guests.
Luján Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luján
- The most common availability pattern in Luján falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Luján (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Luján Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
36.4% of total
2 Nights
15 listings
34.1% of total
3 Nights
3 listings
6.8% of total
4-6 Nights
4 listings
9.1% of total
7-29 Nights
3 listings
6.8% of total
30+ Nights
3 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Luján is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.5%) of the Luján Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Luján hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luján.
Luján Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
22.2% of total
Moderate
14 listings
38.9% of total
Firm
7 listings
19.4% of total
Strict
7 listings
19.4% of total
Cancellation Policy Insights for Luján
- The prevailing Airbnb cancellation policy trend in Luján is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Luján.
- Regularly review your cancellation policy against competitors and market demand shifts in Luján.
Luján STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luján
- The overall average booking lead time for vacation rentals in Luján is 32 days.
- Guests book furthest in advance for stays during March (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Luján.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Luján averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luján (2025)
Amenity Prevalence
Amenity Insights for Luján
- Essential amenities in Luján that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luján: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luján to stay competitive.
Luján Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luján
- The typical guest profile for Airbnb in Luján consists of primarily domestic travelers (73%), often arriving from nearby Buenos Aires, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 73.0% of guests.
- Key international markets include Argentina (73%) and United States (6.3%).
- Top languages spoken are Spanish (47.1%) followed by English (35.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Buenos Aires and Ramos Mejía.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Luján Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Open Door | 10 | $2,115 | $195.97 | 39% |
| Rincón de Milberg | 45 | $1,342 | $164.26 | 43% |
| Lobos | 46 | $1,304 | $226.13 | 27% |
| Exaltación de la Cruz | 22 | $1,248 | $151.55 | 33% |
| Don Torcuato | 18 | $1,204 | $175.49 | 32% |
| El Cazador | 29 | $1,136 | $161.40 | 38% |
| Zelaya | 21 | $1,113 | $171.44 | 39% |
| Manzanares | 21 | $1,105 | $167.13 | 31% |
| Pilar Sur | 17 | $1,069 | $221.71 | 33% |
| General Pacheco | 13 | $1,040 | $140.54 | 40% |