Mar Azul Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Buenos Aires, Argentina
Is Airbnb profitable in Mar Azul in 2025? Explore comprehensive Airbnb analytics for Mar Azul, Buenos Aires, Argentina to uncover income potential. This 2025 STR market report for Mar Azul, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Mar Azul, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mar Azul Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mar Azul Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mar Azul (2025)
Understanding the monthly revenue variations for Airbnb listings in Mar Azul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mar Azul is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mar Azul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,164 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $693 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $373, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mar Azul
Mar Azul Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mar Azul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mar Azul:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mar Azul
Average Daily Rate (ADR) Airbnb Trends in Mar Azul (2025)
Effective short term rental pricing strategy in Mar Azul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mar Azul typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Mar Azul
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Airbnb Seasonality Analysis & Trends in Mar Azul (2025)
Peak Season (January, February, December)
- Revenue averages $1,892 per month
- Occupancy rates average 48.8%
- Daily rates average $116
Shoulder Season
- Revenue averages $750 per month
- Occupancy maintains around 23.4%
- Daily rates hold near $109
Low Season (August, September, October)
- Revenue drops to average $443 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $106
Seasonality Insights for Mar Azul
- The Airbnb seasonality in Mar Azul shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mar Azul's highest earning potential, with monthly revenues capable of climbing to $2,595, occupancy reaching a high of 59.5%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $366, occupancy could drop to 15.6%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mar Azul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mar Azul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mar Azul (2025)
Exploring the top neighborhoods for short-term rentals in Mar Azul? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Mar Azul | A beautiful beach destination known for its tranquility and stunning views. Ideal for families and couples seeking a peaceful retreat by the sea. | Mar Azul Beach, Cultural Center of Mar Azul, Natural reserves, Local restaurants and cafes, Artisan markets |
| Valeria del Mar | A charming coastal village with picturesque beaches and a relaxed atmosphere. Attracts tourists looking for a more serene beach vacation. | Valeria del Mar Beach, Coastal walks, Local artisan shops, Outdoor activities, Beachfront dining |
| Praderas de Mar Azul | A newer developed area offering modern accommodations amidst natural landscapes. Great for those wanting a blend of nature and comfort. | Nearby forests, Nature trails, Wildlife watching, Community events, Family-friendly parks |
| Mar de las Pampas | A nearby area known for its ecotourism and beautiful natural surroundings. Popular among nature lovers and those looking for outdoor activities. | Mar de las Pampas Beach, Secluded coves, Eco-parks, Hiking trails, Ecological reserve |
| Las Gaviotas | A picturesque village with a relaxed vibe and excellent beachfront properties. Perfect for those looking to offer unique rental experiences in a cozy setting. | Las Gaviotas Beach, Artisan markets, Meditation centers, Beach yoga, Local seafood dining |
| Santa Clara del Mar | A seaside community known for its affordability and family-friendly atmosphere. Ideal for attracting budget-conscious travelers. | Santa Clara Beach, Local fish markets, Family parks, Water sports rentals, Cultural festivals |
| Pinamar | A trendy coastal resort town popular with the Buenos Aires elite. Offers high-end vacation rentals and a vibrant nightlife. | Pinamar Beach, Local boutiques, Nightclubs, Shopping centers, Food festivals |
| Cariló | An upscale beach town known for its luxury accommodations and beautiful nature. Attracts affluent visitors seeking a premium vacation experience. | Cariló Beach, Nature reserves, High-end shopping, Gourmet restaurants, Golf courses |
Understanding Airbnb License Requirements & STR Laws in Mar Azul (2025)
While Mar Azul, Buenos Aires, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mar Azul to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Mar Azul (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mar Azulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury house between the countryside and the sea. Mar de las Pampas
Entire Place • 6 bedrooms
Blue Sea | Oceania (Luxury Beach House)
Private Room • 4 bedrooms
Living on the beach
Entire Place • 2 bedrooms
Tatooine House in the Woods
Entire Place • 3 bedrooms
Beachfront house
Entire Place • 4 bedrooms
Oceanfront house, quiet and rugged place.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mar Azul (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mar Azul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| María | 1 | $75,613 | 5 | 5.00/5.0 |
| Agustin | 2 | $35,363 | 16 | 4.13/5.0 |
| Sunky | 3 | $32,148 | 13 | 5.00/5.0 |
| Lily Y Sergio | 1 | $23,634 | 4 | 5.00/5.0 |
| Martin | 2 | $22,849 | 5 | 4.75/5.0 |
| Mateo | 1 | $21,991 | 7 | 3.43/5.0 |
| Fernando | 4 | $21,218 | 181 | 4.59/5.0 |
| Germán | 1 | $21,139 | 11 | 4.91/5.0 |
| Lucila | 3 | $20,723 | 22 | 5.00/5.0 |
| Fernando | 1 | $20,660 | 119 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mar Azul.
Dive Deeper: Advanced Mar Azul STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mar Azul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMar Azul Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mar Azul
- The Mar Azul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mar Azul, House properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 53.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 1.4%) offer potential for unique stay experiences.
Mar Azul Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mar Azul
- The dominant room capacity in Mar Azul is 2 bedrooms listings, making up 49.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.7% of the active Airbnb listings in Mar Azul, indicating a high concentration in these sizes.
Mar Azul Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mar Azul
- The most common guest capacity trend in Mar Azul vacation rentals is listings accommodating 4 guests (25.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Mar Azul STR market, accounting for 48.6% of listings.
- 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mar Azul.
- On average, properties in Mar Azul are equipped to host 4.7 guests.
Mar Azul Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mar Azul
- The most common availability pattern in Mar Azul falls within the 271-366 days range, representing 78.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mar Azul (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mar Azul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
4.8% of total
2 Nights
21 listings
14.5% of total
3 Nights
25 listings
17.2% of total
4-6 Nights
36 listings
24.8% of total
7-29 Nights
14 listings
9.7% of total
30+ Nights
42 listings
29% of total
Key Insights
- The most prevalent minimum stay requirement in Mar Azul is 30+ Nights, adopted by 29% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (29%) caters to monthly stays (30+ nights) in Mar Azul, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29% of Mar Azul hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mar Azul.
Mar Azul Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
18.2% of total
Moderate
20 listings
14% of total
Firm
71 listings
49.7% of total
Strict
26 listings
18.2% of total
Cancellation Policy Insights for Mar Azul
- The prevailing Airbnb cancellation policy trend in Mar Azul is Firm, used by 49.7% of listings.
- A majority (67.9%) of hosts in Mar Azul utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.7% market standard in Mar Azul.
- Regularly review your cancellation policy against competitors and market demand shifts in Mar Azul.
Mar Azul STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mar Azul
- The overall average booking lead time for vacation rentals in Mar Azul is 32 days.
- Guests book furthest in advance for stays during January (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Mar Azul.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Mar Azul averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mar Azul (2025)
Amenity Prevalence
Amenity Insights for Mar Azul
- Essential amenities in Mar Azul that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mar Azul: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, TV.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mar Azul to stay competitive.
Mar Azul Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mar Azul
- The typical guest profile for Airbnb in Mar Azul consists of primarily domestic travelers (87%), often arriving from nearby Buenos Aires, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 87.1% of guests.
- Key international markets include Argentina (87.1%) and United States (3.6%).
- Top languages spoken are Spanish (45.4%) followed by English (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Buenos Aires and Rosario.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mar Azul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Costa Esmeralda | 261 | $1,819 | $265.47 | 35% |
| Villarobles | 16 | $1,804 | $287.16 | 35% |
| Cariló | 188 | $1,802 | $236.76 | 37% |
| Las Gaviotas | 59 | $808 | $122.80 | 38% |
| Mar de las Pampas | 110 | $798 | $134.78 | 36% |
| Pinamar | 657 | $797 | $132.87 | 37% |
| Colonia Chapadmalal | 221 | $699 | $116.85 | 33% |
| Valeria del Mar | 124 | $677 | $118.28 | 37% |
| Sierra de los Padres | 46 | $641 | $111.93 | 31% |
| Mar del Plata | 2,940 | $527 | $82.35 | 39% |