Mar del Plata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Buenos Aires, Argentina
Is Airbnb profitable in Mar del Plata in 2025? Explore comprehensive Airbnb analytics for Mar del Plata, Buenos Aires, Argentina to uncover income potential. This 2025 STR market report for Mar del Plata, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,322 active listings.
Whether you're considering an Airbnb investment in Mar del Plata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mar del Plata Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mar del Plata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mar del Plata (2025)
Understanding the monthly revenue variations for Airbnb listings in Mar del Plata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mar del Plata is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mar del Plata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,931+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,165 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $653 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $297, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mar del Plata
Mar del Plata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mar del Plata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mar del Plata:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mar del Plata
Average Daily Rate (ADR) Airbnb Trends in Mar del Plata (2025)
Effective short term rental pricing strategy in Mar del Plata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mar del Plata typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $88 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Mar del Plata
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Airbnb Seasonality Analysis & Trends in Mar del Plata (2025)
Peak Season (January, February, December)
- Revenue averages $1,424 per month
- Occupancy rates average 51.7%
- Daily rates average $89
Shoulder Season
- Revenue averages $816 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $76
Low Season (August, September, October)
- Revenue drops to average $539 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $74
Seasonality Insights for Mar del Plata
- The Airbnb seasonality in Mar del Plata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mar del Plata's highest earning potential, with monthly revenues capable of climbing to $1,915, occupancy reaching a high of 62.7%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $486, occupancy could drop to 25.1%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mar del Plata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mar del Plata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mar del Plata (2025)
Exploring the top neighborhoods for short-term rentals in Mar del Plata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Grande | A popular beach destination known for its beautiful scenery and vibrant atmosphere. Attracts both families and young adults looking for sun and surf. | Playa Grande Beach, Torre Tanque, Mar del Plata Aquarium, Punta Mogotes, Golf Club Mar del Plata |
| Centro | The downtown area offers a mix of shopping, dining, and cultural attractions. It's ideal for tourists who want to be in the heart of the action. | Torre de los Ingleses, Teatro Colón, Plaza Colón, Shopping Peatonal San Martín, Museo de Ciencias Naturales |
| Los Troncos | A residential and upscale neighborhood known for its tree-lined streets and proximity to the beach. It's sought after by visitors looking for a quieter stay. | Bosque Peralta Ramos, Museo MAR, Playa Varese, Club de Pescadores, Parque San Martín |
| Mar del Plata Puerto | The port area boasts fresh seafood and a lively atmosphere with scenic views. Great for visitors interested in maritime activities and fresh dining. | Puerto de Mar del Plata, Fishermen's Wharf, Seafood Restaurants, Oceanarium, Cultural Center ISFD 187 |
| Punta Mogotes | Famous for its extensive beach and family-friendly environment, popular with both locals and tourists during the summer months. | Mogotes Beach, Mogotes Lighthouse, Serena Beach, Punta Mogotes Recreation Area, Gastronomy at the waterfront |
| La Perla | A bustling neighborhood known for its wide beach and affordable accommodations, it's a favorite among young travelers. | La Perla Beach, Great Beach Umbrella, Traditional Ice Cream Parlors, Hotel Costa Galana, Cultural Events |
| Lourdes | A charming neighborhood with a local vibe, it combines the beach experience with residential comfort, ideal for those wanting a personal touch. | Lourdes Beach, Green Spaces, Local Cafes, Cultural Center, Community Events |
| Chapadmalal | A serene beach area that offers a more tranquil experience for guests looking to relax away from the hustle and bustle of the city. | Chapadmalal Beach, Natural Reserves, Rural Tourism, Secluded Spots, Local Artisan Markets |
Understanding Airbnb License Requirements & STR Laws in Mar del Plata (2025)
While Mar del Plata, Buenos Aires, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mar del Plata to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Mar del Plata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mar del Platabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Playa Grande ( over thirty)
Entire Place • 4 bedrooms
A spectacular house in Los Troncos - Mar del Plata
Entire Place • 6 bedrooms
Beautiful Chalet Vista Mar
Entire Place • 5 bedrooms
Arequepay House - Amazing House in Playa Grande
Entire Place • 7 bedrooms
Oceanfront Style | Depto Claudia | Hello South
Entire Place • 3 bedrooms
Casa Mar Del Plata: Very close to the sea,With Parrilla
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mar del Plata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mar del Plata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda | 11 | $248,504 | 324 | 4.87/5.0 |
| Lorena | 21 | $105,560 | 408 | 4.09/5.0 |
| Mariano Agustin | 15 | $103,456 | 335 | 4.45/5.0 |
| Sonder | 9 | $95,180 | 333 | 4.55/5.0 |
| Javier Dario | 8 | $93,838 | 46 | 3.69/5.0 |
| Sofía | 5 | $93,334 | 68 | 3.99/5.0 |
| Esteban | 3 | $79,495 | 116 | 4.98/5.0 |
| Pamela | 3 | $77,547 | 146 | 4.98/5.0 |
| Mercedes | 1 | $74,433 | 8 | 5.00/5.0 |
| Pablo | 12 | $73,640 | 301 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mar del Plata.
Dive Deeper: Advanced Mar del Plata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mar del Plata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMar del Plata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mar del Plata
- The Mar del Plata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 2,322 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mar del Plata, Apartment/Condo properties are the most common (75.8%), reflecting the local real estate landscape.
- Houses represent a significant 20.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 3.9%) offer potential for unique stay experiences.
Mar del Plata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mar del Plata
- The dominant room capacity in Mar del Plata is 1 bedroom listings, making up 55.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.6% of the active Airbnb listings in Mar del Plata, indicating a high concentration in these sizes.
- With over half the market (55.4%) consisting of studios or 1-bedroom units, Mar del Plata is particularly well-suited for individuals or couples.
Mar del Plata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mar del Plata
- The most common guest capacity trend in Mar del Plata vacation rentals is listings accommodating 4 guests (36.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mar del Plata STR market, accounting for 57.2% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mar del Plata.
- On average, properties in Mar del Plata are equipped to host 4.0 guests.
Mar del Plata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mar del Plata
- The most common availability pattern in Mar del Plata falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mar del Plata (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mar del Plata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
383 listings
17.7% of total
2 Nights
481 listings
22.2% of total
3 Nights
351 listings
16.2% of total
4-6 Nights
387 listings
17.9% of total
7-29 Nights
100 listings
4.6% of total
30+ Nights
463 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mar del Plata is 2 Nights, adopted by 22.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Mar del Plata, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 22.2% of Mar del Plata hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mar del Plata.
Mar del Plata Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
334 listings
22.5% of total
Moderate
311 listings
21% of total
Firm
335 listings
22.6% of total
Strict
504 listings
34% of total
Cancellation Policy Insights for Mar del Plata
- The prevailing Airbnb cancellation policy trend in Mar del Plata is Strict, used by 34% of listings.
- A majority (56.6%) of hosts in Mar del Plata utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34% market standard in Mar del Plata.
- With 34% using Strict terms, this is a viable option in Mar del Plata, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mar del Plata.
Mar del Plata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mar del Plata
- The overall average booking lead time for vacation rentals in Mar del Plata is 39 days.
- Guests book furthest in advance for stays during January (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Mar del Plata.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Mar del Plata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mar del Plata (2025)
Amenity Prevalence
Amenity Insights for Mar del Plata
- Essential amenities in Mar del Plata that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mar del Plata: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mar del Plata to stay competitive.
Mar del Plata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mar del Plata
- The typical guest profile for Airbnb in Mar del Plata consists of primarily domestic travelers (78%), often arriving from nearby Buenos Aires, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.2% of guests.
- Key international markets include Argentina (78.2%) and United States (5.3%).
- Top languages spoken are Spanish (45.4%) followed by English (35.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Buenos Aires and Ramos Mejía.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mar del Plata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cariló | 175 | $1,589 | $227.60 | 34% |
| Costa Esmeralda | 245 | $1,470 | $268.16 | 31% |
| Pinamar | 25 | $1,454 | $190.86 | 36% |
| Mar de las Pampas | 97 | $721 | $137.40 | 31% |
| Las Gaviotas | 48 | $679 | $96.30 | 33% |
| Pinamar | 532 | $664 | $124.46 | 34% |
| Colonia Chapadmalal | 173 | $626 | $103.46 | 31% |
| Sierra de los Padres | 47 | $575 | $99.95 | 30% |
| Valeria del Mar | 109 | $553 | $105.98 | 31% |
| Ostende | 78 | $444 | $88.35 | 33% |