Martínez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Buenos Aires, Argentina

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Martínez in 2025? Explore comprehensive Airbnb analytics for Martínez, Buenos Aires, Argentina to uncover income potential. This 2025 STR market report for Martínez, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 95 active listings.

Whether you're considering an Airbnb investment in Martínez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martínez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Martínez Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$70
The average rental revenue earned for an occupied room per day in Martínez.
Occupancy Rate(?)
42.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$6,662
Typical annual income for an Airbnb listing in Martínez. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
31.0%
Strong growth (31.0%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Martínez.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Martínez.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
95
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Martínez (2025)

Understanding the monthly revenue variations for Airbnb listings in Martínez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martínez is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martínez across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,213 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $600 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $266, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Martínez

Martínez Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Martínez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martínez:

  • Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Martínez

Average Daily Rate (ADR) Airbnb Trends in Martínez (2025)

Effective short term rental pricing strategy in Martínez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martínez typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $149+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
  • Typical properties (Median) charge around $50 per night.
  • Entry-level properties (Bottom 25%) earn around $32 per night.

Average Daily Rate (ADR) Trend by Month in Martínez

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Airbnb Seasonality Analysis & Trends in Martínez (2025)

Peak Season (January, December, February)
  • Revenue averages $1,192 per month
  • Occupancy rates average 54.3%
  • Daily rates average $99
Shoulder Season
  • Revenue averages $929 per month
  • Occupancy maintains around 44.8%
  • Daily rates hold near $89
Low Season (May, July, September)
  • Revenue drops to average $734 per month
  • Occupancy decreases to average 37.5%
  • Daily rates adjust to average $86

Seasonality Insights for Martínez

  • The Airbnb seasonality in Martínez shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Martínez's highest earning potential, with monthly revenues capable of climbing to $1,296, occupancy reaching a high of 56.8%, and ADRs peaking at $99.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $618, occupancy could drop to 36.8%, and ADRs may adjust down to $76.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martínez.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Martínez seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Martínez (2025)

Exploring the top neighborhoods for short-term rentals in Martínez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
Martínez's central area is a hub of activity with shops, restaurants, and cultural sites, making it popular for both business and leisure travelers.
Plaza San Martín, Museo de Martínez, Cultural Center of Vicente López, Shopping malls, Local restaurants
Martínez Norte
A tranquil residential area close to the Tigre Delta, ideal for guests looking for nature and outdoor activities while still being near the city.
Tigre Delta, Parque de los Cuidados, Sailing and boating excursions, Local parks and nature walks
Rincón de Milberg
This area offers a peaceful riverside experience with easy access to nature and outdoor sports, appealing to families and nature lovers.
Rincón de Milberg Yacht Club, Riverside parks, Bird watching, Local cafes and restaurants
La Lucila
A picturesque suburb with beautiful homes and proximity to the River Plate, this area appeals to those looking for a quiet escape within reach of the city.
La Lucila Marina, River Plate waterfront, Park of La Lucila, Local arts and craft markets
Bajo Boulogne
An emerging neighborhood that offers a mix of local culture and attractions, perfect for young travelers seeking an affordable stay with character.
Boulogne's local markets, Cultural events, Traditional eateries, Art galleries
Savia
Known for its vibrant community and artistic vibe, Savia attracts younger guests looking for culture and entertainment in a relaxed setting.
Local artisan shops, Music venues, Art exhibitions, Restaurants and cafes
Villa Adelina
Villa Adelina is an up-and-coming area with a mix of urban and suburban offerings, appealing to travelers looking for accessibility and local charm.
Parks and green spaces, Local eateries, Cultural festivals, Transportation links to Buenos Aires
Plaza Mitre
A dynamic neighborhood centered around a major square, featuring various cafes, shops, and public events, great for tourists looking to immerse themselves in local life.
Plaza Mitre, Local festivals, Cafes and restaurants, Shopping options

Understanding Airbnb License Requirements & STR Laws in Martínez (2025)

While Martínez, Buenos Aires, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martínez to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Martínez (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Martínezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Comfort. Ideal for tourists & familiy

Comfort. Ideal for tourists & familiy

Entire Place • 2 bedrooms

$53,462
Revenue
83.9%
Occupancy
$168.37
Daily Rate
Villa Catalina

Villa Catalina

Entire Place • 4 bedrooms

$51,491
Revenue
57.4%
Occupancy
$276.11
Daily Rate
Comfortable house in Martinez

Comfortable house in Martinez

Entire Place • 4 bedrooms

$40,317
Revenue
69.4%
Occupancy
$410.91
Daily Rate
Beautiful house in Martinez with a garden and pool

Beautiful house in Martinez with a garden and pool

Entire Place • 2 bedrooms

$24,036
Revenue
56.2%
Occupancy
$153.20
Daily Rate
Luxury apartment in San Isidro

Luxury apartment in San Isidro

Entire Place • 1 bedroom

$20,937
Revenue
35.4%
Occupancy
$140.26
Daily Rate
Super Duplex in Bs As ZN with grill and outdoor area!

Super Duplex in Bs As ZN with grill and outdoor area!

Entire Place • 3 bedrooms

$18,942
Revenue
47.1%
Occupancy
$111.33
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Martínez (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Martínez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Anabel1$53,462904.90/5.0
Joaquin1$51,49195.00/5.0
María1$40,31745.00/5.0
Carla1$24,036155.00/5.0
Maria1$20,937115.00/5.0
Silvia2$20,891764.96/5.0
Alejandra2$20,794534.97/5.0
Pablo1$17,379814.98/5.0
Iara1$17,234354.57/5.0
Mili1$17,100314.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martínez.

Dive Deeper: Advanced Martínez STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martínez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Martínez Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Martínez

  • The Martínez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 95 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Martínez, Apartment/Condo properties are the most common (51.6%), reflecting the local real estate landscape.
  • Houses represent a significant 42.1% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 6.3%) offer potential for unique stay experiences.

Martínez Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Martínez

  • The dominant room capacity in Martínez is 1 bedroom listings, making up 41.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.4% of the active Airbnb listings in Martínez, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Martínez.

Martínez Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Martínez

  • The most common guest capacity trend in Martínez vacation rentals is listings accommodating 2 guests (29.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Martínez STR market, accounting for 51.6% of listings.
  • Listings for large groups (6+ guests) are relatively rare (4.2%), potentially indicating an opportunity for hosts targeting this segment in Martínez.
  • On average, properties in Martínez are equipped to host 2.5 guests.

Martínez Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Martínez

  • The most common availability pattern in Martínez falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Martínez (27.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Martínez Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.9%)

1 Night

19 listings

20.9% of total

2 Nights (16.5%)

2 Nights

15 listings

16.5% of total

3 Nights (17.6%)

3 Nights

16 listings

17.6% of total

4-6 Nights (17.6%)

4-6 Nights

16 listings

17.6% of total

7-29 Nights (12.1%)

7-29 Nights

11 listings

12.1% of total

30+ Nights (15.4%)

30+ Nights

14 listings

15.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Martínez is 1 Night, adopted by 20.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (15.4%) caters to monthly stays (30+ nights) in Martínez, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 20.9% of Martínez hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martínez.

Martínez Airbnb Cancellation Policy Trends Analysis (2025)

Limited

3 listings

3.3% of total

Flexible (31.9%)

Flexible

29 listings

31.9% of total

Moderate (24.2%)

Moderate

22 listings

24.2% of total

Firm (36.3%)

Firm

33 listings

36.3% of total

Strict

4 listings

4.4% of total

Cancellation Policy Insights for Martínez

  • The prevailing Airbnb cancellation policy trend in Martínez is Firm, used by 36.3% of listings.
  • There's a relatively balanced mix between guest-friendly (56.1%) and stricter (40.7%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36.3% market standard in Martínez.
  • Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Martínez.

Martínez STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Martínez

  • The overall average booking lead time for vacation rentals in Martínez is 30 days.
  • Guests book furthest in advance for stays during March (average 85 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (42 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Martínez.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
  • During May, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Martínez averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Martínez (2025)

Amenity Prevalence

Amenity Insights for Martínez

  • Essential amenities in Martínez that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Martínez: Wifi.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Martínez to stay competitive.

Martínez Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Martínez

  • The typical guest profile for Airbnb in Martínez consists of a mix of domestic (43%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 43.1% of guests.
  • Key international markets include Argentina (43.1%) and United States (16.4%).
  • Top languages spoken are Spanish (37%) followed by English (34.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Martínez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Open Door12$1,620$205.5831%
Colonia Esterella13$1,549$290.2131%
Don Torcuato14$1,521$225.2637%
Lobos52$1,448$265.9430%
El Cazador26$1,327$157.3440%
General Pacheco12$1,293$168.1341%
Ingeniero Maschwitz34$1,143$158.5337%
Manzanares22$1,127$180.0732%
Exaltación de la Cruz31$1,116$177.8934%
Carmelo41$1,097$167.3326%

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