Martínez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Buenos Aires, Argentina
Is Airbnb profitable in Martínez in 2025? Explore comprehensive Airbnb analytics for Martínez, Buenos Aires, Argentina to uncover income potential. This 2025 STR market report for Martínez, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Martínez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martínez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martínez Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martínez (2025)
Understanding the monthly revenue variations for Airbnb listings in Martínez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martínez is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martínez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,061 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $541 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $235, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martínez
Martínez Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martínez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martínez:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martínez
Average Daily Rate (ADR) Airbnb Trends in Martínez (2025)
Effective short term rental pricing strategy in Martínez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martínez typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Martínez
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Airbnb Seasonality Analysis & Trends in Martínez (2025)
Peak Season (January, December, February)
- Revenue averages $1,262 per month
- Occupancy rates average 52.5%
- Daily rates average $81
Shoulder Season
- Revenue averages $862 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $81
Low Season (June, July, September)
- Revenue drops to average $494 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $81
Seasonality Insights for Martínez
- The Airbnb seasonality in Martínez shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martínez's highest earning potential, with monthly revenues capable of climbing to $1,482, occupancy reaching a high of 54.7%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $374, occupancy could drop to 21.1%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martínez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martínez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martínez (2025)
Exploring the top neighborhoods for short-term rentals in Martínez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | Martínez's central area is a hub of activity with shops, restaurants, and cultural sites, making it popular for both business and leisure travelers. | Plaza San Martín, Museo de Martínez, Cultural Center of Vicente López, Shopping malls, Local restaurants |
| Martínez Norte | A tranquil residential area close to the Tigre Delta, ideal for guests looking for nature and outdoor activities while still being near the city. | Tigre Delta, Parque de los Cuidados, Sailing and boating excursions, Local parks and nature walks |
| Rincón de Milberg | This area offers a peaceful riverside experience with easy access to nature and outdoor sports, appealing to families and nature lovers. | Rincón de Milberg Yacht Club, Riverside parks, Bird watching, Local cafes and restaurants |
| La Lucila | A picturesque suburb with beautiful homes and proximity to the River Plate, this area appeals to those looking for a quiet escape within reach of the city. | La Lucila Marina, River Plate waterfront, Park of La Lucila, Local arts and craft markets |
| Bajo Boulogne | An emerging neighborhood that offers a mix of local culture and attractions, perfect for young travelers seeking an affordable stay with character. | Boulogne's local markets, Cultural events, Traditional eateries, Art galleries |
| Savia | Known for its vibrant community and artistic vibe, Savia attracts younger guests looking for culture and entertainment in a relaxed setting. | Local artisan shops, Music venues, Art exhibitions, Restaurants and cafes |
| Villa Adelina | Villa Adelina is an up-and-coming area with a mix of urban and suburban offerings, appealing to travelers looking for accessibility and local charm. | Parks and green spaces, Local eateries, Cultural festivals, Transportation links to Buenos Aires |
| Plaza Mitre | A dynamic neighborhood centered around a major square, featuring various cafes, shops, and public events, great for tourists looking to immerse themselves in local life. | Plaza Mitre, Local festivals, Cafes and restaurants, Shopping options |
Understanding Airbnb License Requirements & STR Laws in Martínez (2025)
While Martínez, Buenos Aires, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martínez to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Martínez (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martínezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful neighborhood, 20 minutes from Bs As
Entire Place • 4 bedrooms
Villa Catalina
Entire Place • 4 bedrooms
Comfortable house in Martinez
Entire Place • 4 bedrooms
Luxury apartment in San Isidro
Entire Place • 1 bedroom
Lindisima house in Martinez with garden and pool
Entire Place • 2 bedrooms
Apartment in Martinez, very well equipped.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martínez (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martínez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anabel | 1 | $54,710 | 72 | 4.97/5.0 |
| Joaquin | 1 | $50,791 | 6 | 5.00/5.0 |
| María | 1 | $41,479 | 3 | 5.00/5.0 |
| Maria | 1 | $21,748 | 11 | 5.00/5.0 |
| Carla | 1 | $21,226 | 8 | 5.00/5.0 |
| Alejandra | 2 | $19,054 | 40 | 4.99/5.0 |
| Pablo | 1 | $18,766 | 78 | 4.97/5.0 |
| Iara | 1 | $17,607 | 26 | 4.50/5.0 |
| Silvia | 2 | $16,648 | 51 | 4.92/5.0 |
| Martu | 2 | $16,401 | 19 | 4.51/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martínez.
Dive Deeper: Advanced Martínez STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martínez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartínez Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martínez
- The Martínez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.2% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martínez, Apartment/Condo properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 36.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Martínez Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martínez
- The dominant room capacity in Martínez is 1 bedroom listings, making up 44.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Martínez, indicating a high concentration in these sizes.
Martínez Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martínez
- The most common guest capacity trend in Martínez vacation rentals is listings accommodating 2 guests (32.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Martínez STR market, accounting for 57.5% of listings.
- On average, properties in Martínez are equipped to host 2.6 guests.
Martínez Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martínez
- The most common availability pattern in Martínez falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Martínez (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martínez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
20% of total
2 Nights
19 listings
20% of total
3 Nights
16 listings
16.8% of total
4-6 Nights
18 listings
18.9% of total
7-29 Nights
12 listings
12.6% of total
30+ Nights
11 listings
11.6% of total
Key Insights
- The most prevalent minimum stay requirement in Martínez is 1 Night, adopted by 20% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.6%) caters to monthly stays (30+ nights) in Martínez, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 20% of Martínez hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martínez.
Martínez Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
29 listings
34.9% of total
Moderate
18 listings
21.7% of total
Firm
26 listings
31.3% of total
Strict
10 listings
12% of total
Cancellation Policy Insights for Martínez
- The prevailing Airbnb cancellation policy trend in Martínez is Flexible, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (43.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.9% market standard in Martínez.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martínez.
Martínez STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martínez
- The overall average booking lead time for vacation rentals in Martínez is 33 days.
- Guests book furthest in advance for stays during March (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Martínez.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Martínez averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martínez (2025)
Amenity Prevalence
Amenity Insights for Martínez
- Essential amenities in Martínez that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martínez: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martínez to stay competitive.
Martínez Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martínez
- The typical guest profile for Airbnb in Martínez consists of a mix of domestic (42%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 41.9% of guests.
- Key international markets include Argentina (41.9%) and United States (15.6%).
- Top languages spoken are Spanish (36.5%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martínez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Colonia Esterella | 10 | $1,823 | $256.09 | 33% |
| Open Door | 11 | $1,814 | $215.17 | 35% |
| Exaltación de la Cruz | 23 | $1,275 | $175.76 | 34% |
| Lobos | 52 | $1,256 | $212.94 | 27% |
| El Cazador | 28 | $1,253 | $180.39 | 34% |
| Rincón de Milberg | 55 | $1,150 | $168.68 | 38% |
| General Pacheco | 14 | $1,112 | $178.82 | 37% |
| Manzanares | 22 | $1,081 | $179.55 | 31% |
| Don Torcuato | 21 | $1,021 | $171.27 | 28% |
| Ingeniero Maschwitz | 40 | $956 | $134.80 | 34% |