Pilar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Buenos Aires, Argentina

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pilar in 2025? Explore comprehensive Airbnb analytics for Pilar, Buenos Aires, Argentina to uncover income potential. This 2025 STR market report for Pilar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.

Whether you're considering an Airbnb investment in Pilar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pilar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pilar Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$103
The average rental revenue earned for an occupied room per day in Pilar.
Occupancy Rate(?)
35.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,293
Typical annual income for an Airbnb listing in Pilar. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
25.1%
Strong growth (25.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Pilar.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Pilar.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
42
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pilar (2025)

Understanding the monthly revenue variations for Airbnb listings in Pilar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pilar is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pilar across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,460+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,593 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $613 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $264, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pilar

Pilar Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pilar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pilar:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pilar

Average Daily Rate (ADR) Airbnb Trends in Pilar (2025)

Effective short term rental pricing strategy in Pilar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pilar typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
  • Typical properties (Median) charge around $66 per night.
  • Entry-level properties (Bottom 25%) earn around $39 per night.

Average Daily Rate (ADR) Trend by Month in Pilar

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Airbnb Seasonality Analysis & Trends in Pilar (2025)

Peak Season (December, February, January)
  • Revenue averages $2,020 per month
  • Occupancy rates average 42.1%
  • Daily rates average $109
Shoulder Season
  • Revenue averages $1,101 per month
  • Occupancy maintains around 32.1%
  • Daily rates hold near $102
Low Season (August, September, October)
  • Revenue drops to average $626 per month
  • Occupancy decreases to average 32.0%
  • Daily rates adjust to average $102

Seasonality Insights for Pilar

  • The Airbnb seasonality in Pilar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pilar's highest earning potential, with monthly revenues capable of climbing to $2,261, occupancy reaching a high of 48.9%, and ADRs peaking at $112.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $599, occupancy could drop to 23.5%, and ADRs may adjust down to $99.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pilar.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pilar seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pilar (2025)

Exploring the top neighborhoods for short-term rentals in Pilar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro de Pilar
The heart of Pilar, offering access to shopping, dining, and entertainment. Ideal for tourists wanting to experience the local culture and conveniences.
Pilar Golf Club, Shopping Las Palmas, Iglesia Nuestra Señora del Pilar, Plaza 110, Cine belgrano, Museo de Pilar
La Pampa
A residential area known for its peaceful atmosphere and green spaces. Suitable for families and those looking for a more relaxed stay.
Plaza de la Paloma, Parque de la Unidad Nacional, Centro Educativo Cultural, Estadio Municipal de Pilar, Camarones Rock
Villa Rosa
A suburban area with a cozy feel, great for travelers wanting to escape the hustle and bustle while still being close to amenities.
Sanctuary of St. Teresa of Jesus, Laguna de Villa Rosa, Local markets, Children's Park
Manuel Alberti
A quiet neighborhood popular among locals, ideal for those seeking a laid-back environment with access to basic services.
Parque de Manuel Alberti, Club de Pato, Balsa de Agua, Ranchos
La Estrada
A nearby location known for its natural beauty and outdoor activities, attracting nature enthusiasts and families.
Natural reserves, Hiking trails, Local farms, Picnic areas
Derqui
A growing area with potential for investment, offering both residential and commercial spaces, attracting young professionals.
Local shops and cafes, Proximity to Pilar's downtown, Easy access to public transport
Pilar del Este
A gated community popular for its security and amenities, ideal for families and long-term stays.
Private parks, Community centers, Clubhouses, Security features
Pilar Centro Historico
Rich in history and culture, this area is perfect for tourists interested in heritage and traditional architecture.
Historic buildings, Artisan markets, Cultural events, Gastronomic experiences

Understanding Airbnb License Requirements & STR Laws in Pilar (2025)

While Pilar, Buenos Aires, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pilar to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pilar (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pilarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Fabulous House on Polo's court in Pilar

Fabulous House on Polo's court in Pilar

Entire Place • 6 bedrooms

$63,324
Revenue
39.1%
Occupancy
$532.15
Daily Rate
Beautiful Casa  5 ambientes en el Barrio Golfers

Beautiful Casa 5 ambientes en el Barrio Golfers

Entire Place • 4 bedrooms

$43,129
Revenue
60.6%
Occupancy
$198.84
Daily Rate
CountryHouse - Landscape designer park

CountryHouse - Landscape designer park

Entire Place • 5 bedrooms

$35,392
Revenue
40.2%
Occupancy
$231.58
Daily Rate
Casa con Pileta en Country Privada

Casa con Pileta en Country Privada

Entire Place • 3 bedrooms

$32,631
Revenue
49.7%
Occupancy
$160.69
Daily Rate
Pillar. Lagoon and Club.

Pillar. Lagoon and Club.

Entire Place • 3 bedrooms

$18,798
Revenue
55.0%
Occupancy
$238.01
Daily Rate
Beautiful house in neighborhood closed and best location!

Beautiful house in neighborhood closed and best location!

Entire Place • 3 bedrooms

$18,225
Revenue
47.1%
Occupancy
$105.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pilar (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pilar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Susana1$63,324165.00/5.0
Laura1$43,12984.88/5.0
Martin1$35,392364.92/5.0
Silvana1$32,631315.00/5.0
Juan5$18,8611734.41/5.0
Ximena1$18,79875.00/5.0
Marcos1$18,225364.94/5.0
Antonio Ignacio3$13,047534.68/5.0
Lucas1$11,80735.00/5.0
Renata1$11,119164.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pilar.

Dive Deeper: Advanced Pilar STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pilar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pilar Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pilar

  • The Pilar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 42 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pilar, Apartment/Condo properties are the most common (61.9%), reflecting the local real estate landscape.
  • Houses represent a significant 28.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 9.6%) offer potential for unique stay experiences.

Pilar Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pilar

  • The dominant room capacity in Pilar is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Pilar, indicating a high concentration in these sizes.
  • A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pilar.

Pilar Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pilar

  • The most common guest capacity trend in Pilar vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Pilar STR market, accounting for 61.9% of listings.
  • A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pilar.
  • 23.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pilar.
  • On average, properties in Pilar are equipped to host 3.9 guests.

Pilar Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pilar

  • The most common availability pattern in Pilar falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pilar (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pilar Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.1%)

1 Night

13 listings

35.1% of total

2 Nights (16.2%)

2 Nights

6 listings

16.2% of total

3 Nights (16.2%)

3 Nights

6 listings

16.2% of total

4-6 Nights (5.4%)

4-6 Nights

2 listings

5.4% of total

7-29 Nights (5.4%)

7-29 Nights

2 listings

5.4% of total

30+ Nights (21.6%)

30+ Nights

8 listings

21.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Pilar is 1 Night, adopted by 35.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (21.6%) caters to monthly stays (30+ nights) in Pilar, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 35.1% of Pilar hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pilar.

Pilar Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (29%)

Flexible

9 listings

29% of total

Moderate (35.5%)

Moderate

11 listings

35.5% of total

Firm (16.1%)

Firm

5 listings

16.1% of total

Strict (19.4%)

Strict

6 listings

19.4% of total

Cancellation Policy Insights for Pilar

  • The prevailing Airbnb cancellation policy trend in Pilar is Moderate, used by 35.5% of listings.
  • There's a relatively balanced mix between guest-friendly (64.5%) and stricter (35.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35.5% market standard in Pilar.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pilar.

Pilar STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pilar

  • The overall average booking lead time for vacation rentals in Pilar is 32 days.
  • Guests book furthest in advance for stays during November (average 43 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (33 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Pilar.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
  • During April, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these Pilar averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pilar (2025)

Amenity Prevalence

Amenity Insights for Pilar

  • Essential amenities in Pilar that guests expect include: TV, Kitchen, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pilar: TV, Kitchen, Wifi, Air conditioning.
  • Prioritize adding missing essentials: TV, Kitchen, Wifi, Air conditioning.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pilar to stay competitive.

Pilar Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pilar

  • The typical guest profile for Airbnb in Pilar consists of a mix of domestic (58%) and international guests, often arriving from nearby Buenos Aires, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 57.6% of guests.
  • Key international markets include Argentina (57.6%) and United States (10.6%).
  • Top languages spoken are Spanish (46.8%) followed by English (38.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pilar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Open Door10$2,115$195.9739%
Rincón de Milberg45$1,342$164.2643%
Lobos46$1,304$226.1327%
Exaltación de la Cruz22$1,248$151.5533%
Don Torcuato18$1,204$175.4932%
El Cazador29$1,136$161.4038%
Zelaya21$1,113$171.4439%
Manzanares21$1,105$167.1331%
Pilar Sur17$1,069$221.7133%
General Pacheco13$1,040$140.5440%

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