Municipio de Purmamarca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jujuy, Argentina
Is Airbnb profitable in Municipio de Purmamarca in 2025? Explore comprehensive Airbnb analytics for Municipio de Purmamarca, Jujuy, Argentina to uncover income potential. This 2025 STR market report for Municipio de Purmamarca, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Municipio de Purmamarca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Municipio de Purmamarca Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Municipio de Purmamarca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Municipio de Purmamarca (2025)
Understanding the monthly revenue variations for Airbnb listings in Municipio de Purmamarca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Municipio de Purmamarca is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Municipio de Purmamarca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,644 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $984 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $501, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Municipio de Purmamarca
Municipio de Purmamarca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Municipio de Purmamarca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Municipio de Purmamarca:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Municipio de Purmamarca
Average Daily Rate (ADR) Airbnb Trends in Municipio de Purmamarca (2025)
Effective short term rental pricing strategy in Municipio de Purmamarca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Municipio de Purmamarca typically peaks in September and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Municipio de Purmamarca
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Airbnb Seasonality Analysis & Trends in Municipio de Purmamarca (2025)
Peak Season (July, April, May)
- Revenue averages $1,986 per month
- Occupancy rates average 57.3%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,177 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $99
Low Season (January, February, December)
- Revenue drops to average $908 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $96
Seasonality Insights for Municipio de Purmamarca
- The Airbnb seasonality in Municipio de Purmamarca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Municipio de Purmamarca's highest earning potential, with monthly revenues capable of climbing to $2,124, occupancy reaching a high of 62.1%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $886, occupancy could drop to 31.2%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Municipio de Purmamarca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Municipio de Purmamarca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Municipio de Purmamarca (2025)
Exploring the top neighborhoods for short-term rentals in Municipio de Purmamarca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Purmamarca Town Center | The main hub of Purmamarca with its picturesque views of the Cerro de Siete Colores (Hill of Seven Colors). It's a popular area for tourists looking to explore the local culture and scenic landscapes. | Cerro de Siete Colores, Purmamarca Market, Historical Church of Purmamarca, Seven Colored Hill viewpoint, Local artisan shops |
| Quebrada de Humahuaca | A UNESCO World Heritage site offering stunning natural landscapes and rich indigenous culture. This area attracts nature lovers and those interested in cultural tourism. | Humahuaca, Tilcara, Iruya, Painted Hills, Indigenous Markets |
| Salinas Grandes | A unique salt flat that attracts photography enthusiasts and travelers looking for unusual landscapes. Perfect for day trips from Purmamarca. | Salinas Grandes Salt Flats, Salt tourism experiences, Photography opportunities, Local salt production tours |
| Cerro de Siete Colores Viewpoint | An ideal location for guests to enjoy breathtaking views of the Seven Colors Hill, popular with photographers and nature lovers. | Scenic viewpoints, Photography opportunities, Nature trails, Local wildlife |
| Los Colorados | A stunning area known for its colorful rock formations and hiking trails. Draws adventure seekers and those who enjoy outdoor activities. | Hiking trails, Colorful rock formations, Photography opportunities, Nature exploration |
| Río Grande | Perfect for eco-tourism and outdoor activities, this area offers opportunities for rafting and enjoying the natural scenery. | River activities, Nature exploration, Camping sites, Wildlife observation |
| Purmamarca Natural Reserve | A protected area that showcases the unique flora and fauna of the region, great for eco-conscious travelers and nature enthusiasts. | Nature trails, Wildlife observation, Educational tours, Scenic views |
| Local Cultural Events | Participating in local festivals and events offers a unique experience for visitors looking to immerse themselves in the culture of Purmamarca. | Cultural festivals, Traditional music and dance, Local cuisine tasting, Artisan markets |
Understanding Airbnb License Requirements & STR Laws in Municipio de Purmamarca (2025)
While Municipio de Purmamarca, Jujuy, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Municipio de Purmamarca to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Municipio de Purmamarca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Municipio de Purmamarcabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casona Espacio Purma
Entire Place • 3 bedrooms
Tierra Quebrada +Breakfast + Amenities (5)
Entire Place • 2 bedrooms
Tierra Quebrada +Breakfast + Amenities (4)
Entire Place • 2 bedrooms
Beautiful Duplex at the foot of the Cerro
Entire Place • 2 bedrooms
Loft Espacio Purma
Entire Place • 2 bedrooms
Beautiful Duplex at the foot of the Cerro
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Municipio de Purmamarca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Municipio de Purmamarca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel Ignacio | 2 | $105,314 | 92 | 4.88/5.0 |
| Juan José | 3 | $77,310 | 226 | 4.82/5.0 |
| Maria De Los Angeles | 9 | $76,647 | 95 | 4.06/5.0 |
| Valeria / Cecilia | 3 | $63,579 | 51 | 4.96/5.0 |
| Malen Vanina | 7 | $47,365 | 76 | 3.22/5.0 |
| Ani | 2 | $36,303 | 8 | 4.63/5.0 |
| Liliana | 3 | $33,364 | 645 | 4.87/5.0 |
| Gerardo | 1 | $19,820 | 7 | 5.00/5.0 |
| Los Ranchos | 2 | $17,055 | 126 | 4.95/5.0 |
| Milagros | 1 | $16,649 | 30 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Municipio de Purmamarca.
Dive Deeper: Advanced Municipio de Purmamarca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Municipio de Purmamarca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMunicipio de Purmamarca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Municipio de Purmamarca
- The Municipio de Purmamarca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Municipio de Purmamarca, Hotel/Boutique properties are the most common (31.7%), reflecting the local real estate landscape.
- Houses represent a significant 31.7% portion, catering likely to families or larger groups.
- The presence of 31.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.4%) offer potential for unique stay experiences.
Municipio de Purmamarca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Municipio de Purmamarca
- The dominant room capacity in Municipio de Purmamarca is 1 bedroom listings, making up 63.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.8% of the active Airbnb listings in Municipio de Purmamarca, indicating a high concentration in these sizes.
- With over half the market (63.4%) consisting of studios or 1-bedroom units, Municipio de Purmamarca is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Municipio de Purmamarca.
Municipio de Purmamarca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Municipio de Purmamarca
- The most common guest capacity trend in Municipio de Purmamarca vacation rentals is listings accommodating 2 guests (26.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Municipio de Purmamarca STR market, accounting for 48.8% of listings.
- 14.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Municipio de Purmamarca.
- On average, properties in Municipio de Purmamarca are equipped to host 4.0 guests.
Municipio de Purmamarca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Municipio de Purmamarca
- The most common availability pattern in Municipio de Purmamarca falls within the 181-270 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Municipio de Purmamarca (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Municipio de Purmamarca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
85% of total
2 Nights
4 listings
10% of total
4-6 Nights
1 listings
2.5% of total
30+ Nights
1 listings
2.5% of total
Key Insights
- The most prevalent minimum stay requirement in Municipio de Purmamarca is 1 Night, adopted by 85% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Municipio de Purmamarca Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85% of Municipio de Purmamarca hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Municipio de Purmamarca.
Municipio de Purmamarca Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
9.1% of total
Moderate
18 listings
54.5% of total
Firm
8 listings
24.2% of total
Strict
4 listings
12.1% of total
Cancellation Policy Insights for Municipio de Purmamarca
- The prevailing Airbnb cancellation policy trend in Municipio de Purmamarca is Moderate, used by 54.5% of listings.
- There's a relatively balanced mix between guest-friendly (63.6%) and stricter (36.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.5% market standard in Municipio de Purmamarca.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Municipio de Purmamarca.
Municipio de Purmamarca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Municipio de Purmamarca
- The overall average booking lead time for vacation rentals in Municipio de Purmamarca is 48 days.
- Guests book furthest in advance for stays during March (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Municipio de Purmamarca.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Municipio de Purmamarca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Municipio de Purmamarca (2025)
Amenity Prevalence
Amenity Insights for Municipio de Purmamarca
- Essential amenities in Municipio de Purmamarca that guests expect include: Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Bed linens, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Municipio de Purmamarca: Wifi, Hot water.
- Prioritize adding missing essentials: Wifi, Hot water.
- Consider adding popular differentiators like Essentials or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Municipio de Purmamarca to stay competitive.
Municipio de Purmamarca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Municipio de Purmamarca
- The typical guest profile for Airbnb in Municipio de Purmamarca consists of predominantly international visitors (69%), with top international origins including Brazil, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 31.1% of guests.
- Key international markets include Argentina (31.1%) and Brazil (13.9%).
- Top languages spoken are English (33.8%) followed by Spanish (31.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Brazil.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Municipio de Purmamarca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Tilcara | 15 | $744 | $87.57 | 37% |
| Juella | 10 | $686 | $63.07 | 50% |
| San Lorenzo | 49 | $655 | $126.45 | 29% |
| Tilcara | 115 | $652 | $82.66 | 31% |
| Municipio de Salta | 18 | $568 | $143.86 | 25% |
| Municipio de Maimará | 37 | $533 | $60.28 | 31% |
| Municipio de Yala | 30 | $470 | $87.31 | 29% |
| Municipio de Campo Quijano | 21 | $440 | $97.36 | 22% |
| Salta | 860 | $370 | $44.52 | 40% |
| Municipio de Humahuaca | 20 | $325 | $42.35 | 29% |