Villa Unión Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in La Rioja, Argentina

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Villa Unión in 2025? Explore comprehensive Airbnb analytics for Villa Unión, La Rioja, Argentina to uncover income potential. This 2025 STR market report for Villa Unión, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Villa Unión, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa Unión Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villa Unión Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$62
The average rental revenue earned for an occupied room per day in Villa Unión.
Occupancy Rate(?)
28.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,926
Typical annual income for an Airbnb listing in Villa Unión. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
24.9%
Strong growth (24.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Villa Unión.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Villa Unión.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villa Unión (2025)

Understanding the monthly revenue variations for Airbnb listings in Villa Unión is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa Unión is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa Unión across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,433+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $973 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $494 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $217, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villa Unión

Villa Unión Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villa Unión STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa Unión:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villa Unión

Average Daily Rate (ADR) Airbnb Trends in Villa Unión (2025)

Effective short term rental pricing strategy in Villa Unión involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa Unión typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
  • Typical properties (Median) charge around $52 per night.
  • Entry-level properties (Bottom 25%) earn around $33 per night.

Average Daily Rate (ADR) Trend by Month in Villa Unión

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Airbnb Seasonality Analysis & Trends in Villa Unión (2025)

Peak Season (June, April, July)
  • Revenue averages $1,237 per month
  • Occupancy rates average 52.1%
  • Daily rates average $55
Shoulder Season
  • Revenue averages $517 per month
  • Occupancy maintains around 26.9%
  • Daily rates hold near $58
Low Season (February, September, November)
  • Revenue drops to average $330 per month
  • Occupancy decreases to average 19.5%
  • Daily rates adjust to average $59

Seasonality Insights for Villa Unión

  • The Airbnb seasonality in Villa Unión shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villa Unión's highest earning potential, with monthly revenues capable of climbing to $1,424, occupancy reaching a high of 59.2%, and ADRs peaking at $63.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $296, occupancy could drop to 18.2%, and ADRs may adjust down to $54.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa Unión.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villa Unión seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villa Unión (2025)

Exploring the top neighborhoods for short-term rentals in Villa Unión? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cerro General Belgrano
A scenic area offering beautiful views of the surrounding mountains and landscapes, ideal for nature enthusiasts and outdoor activities.
Cerro General Belgrano viewpoint, La Laguna Brava, Hiking trails, Photography opportunities
Valle de la Luna
Known for its unique lunar-like landscape, attracting adventure seekers and photographers. This area offers a one-of-a-kind natural experience.
Ischigualasto Provincial Park, Fossil Museum, Scenic rock formations, Hiking and tours
Quebrada del Cóndor
A stunning valley famous for its wildlife and natural beauty, particularly known for condor watching.
Condo watching, Nature trails, Photography spots, Local flora and fauna
Villa Unión town center
The bustling heart of Villa Unión, where visitors can experience local culture, cuisine, and accessibility to various services and attractions.
Local markets, Restaurants and cafes, Cultural events, Historical sites
Termas de Fiambalá
Famous for its thermal baths, this area attracts tourists seeking relaxation and wellness, amid stunning desert landscapes.
Thermal baths, Spa facilities, Desert scenery, Adventure tourism
Parque Nacional Talampaya
A UNESCO World Heritage site showcasing dramatic red rock formations and ancient fossils, perfect for eco-tourism and adventure activities.
Talampaya Canyon, Guided tours, Fossil displays, Scenic landscapes
Cañon del río Pinturas
A remote area offering breathtaking views and unique geological formations, great for hiking and outdoor adventures.
Stunning canyon views, Hiking trails, Wildlife viewing, Photography
Cerro de la Virgen
An important religious site with stunning views and a peaceful atmosphere, attracting both pilgrims and tourists looking for tranquility.
Religious statue, Panoramic viewpoints, Cultural significance, Hiking trails

Understanding Airbnb License Requirements & STR Laws in Villa Unión (2025)

While Villa Unión, La Rioja, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa Unión to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Villa Unión (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa Uniónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casas en el Corazón de Talampaya

Casas en el Corazón de Talampaya

Entire Place • 2 bedrooms

$10,718
Revenue
26.2%
Occupancy
$101.03
Daily Rate
El Quincho

El Quincho

Entire Place • 2 bedrooms

$10,507
Revenue
33.4%
Occupancy
$67.51
Daily Rate
Department at Villa Unión

Department at Villa Unión

Entire Place • 1 bedroom

$8,194
Revenue
34.2%
Occupancy
$48.16
Daily Rate
Casa

Casa

Entire Place • 2 bedrooms

$7,156
Revenue
39.5%
Occupancy
$99.52
Daily Rate
La Casona del Talampaya

La Casona del Talampaya

Entire Place • 3 bedrooms

$6,567
Revenue
31.6%
Occupancy
$75.40
Daily Rate
Red Stone

Red Stone

Entire Place • 1 bedroom

$6,125
Revenue
36.2%
Occupancy
$49.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villa Unión (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villa Unión based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #1466265061$10,71810.00/5.0
Fabrizio Andre1$10,507184.89/5.0
Silvia Del Valle1$8,194324.84/5.0
Noelia1$7,15645.00/5.0
Alfredo3$6,939143.19/5.0
Daniel Horacio1$6,56735.00/5.0
Luis1$6,125604.75/5.0
Host #4996076731$5,47500.00/5.0
Luis Adrian1$5,24194.33/5.0
Andres1$5,15665.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa Unión.

Dive Deeper: Advanced Villa Unión STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa Unión. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villa Unión Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villa Unión

  • The Villa Unión Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villa Unión, House properties are the most common (42.9%), reflecting the local real estate landscape.
  • Houses represent a significant 42.9% portion, catering likely to families or larger groups.
  • The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.

Villa Unión Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villa Unión

  • The dominant room capacity in Villa Unión is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 95.2% of the active Airbnb listings in Villa Unión, indicating a high concentration in these sizes.
  • With over half the market (57.1%) consisting of studios or 1-bedroom units, Villa Unión is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Villa Unión.

Villa Unión Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villa Unión

  • The most common guest capacity trend in Villa Unión vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Villa Unión STR market, accounting for 57.1% of listings.
  • On average, properties in Villa Unión are equipped to host 4.0 guests.

Villa Unión Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villa Unión

  • The most common availability pattern in Villa Unión falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Villa Unión (33.3%), reflecting common guest stay durations or potential owner blocking patterns.

Villa Unión Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (95.2%)

1 Night

20 listings

95.2% of total

2 Nights (4.8%)

2 Nights

1 listings

4.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Villa Unión is 1 Night, adopted by 95.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Villa Unión Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 95.2% of Villa Unión hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa Unión.

Villa Unión Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (72.7%)

Flexible

8 listings

72.7% of total

Moderate (18.2%)

Moderate

2 listings

18.2% of total

Firm (9.1%)

Firm

1 listings

9.1% of total

Cancellation Policy Insights for Villa Unión

  • The prevailing Airbnb cancellation policy trend in Villa Unión is Flexible, used by 72.7% of listings.
  • The market strongly favors guest-friendly terms, with 90.9% of listings offering Flexible or Moderate policies. This suggests guests in Villa Unión may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 72.7% market standard in Villa Unión.
  • Given the high prevalence of Flexible policies (72.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villa Unión.

Villa Unión STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villa Unión

  • The overall average booking lead time for vacation rentals in Villa Unión is 34 days.
  • Guests book furthest in advance for stays during January (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (41 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Villa Unión.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Villa Unión averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villa Unión (2025)

Amenity Prevalence

Amenity Insights for Villa Unión

  • Essential amenities in Villa Unión that guests expect include: TV, Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Villa Unión: TV, Wifi, Air conditioning, Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villa Unión to stay competitive.

Villa Unión Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villa Unión

  • The typical guest profile for Airbnb in Villa Unión consists of a mix of domestic (48%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 47.5% of guests.
  • Key international markets include Argentina (47.5%) and France (20%).
  • Top languages spoken are Spanish (35.7%) followed by English (33.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villa Unión Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Municipio de Tinogasta10$328$57.1732%
Chilecito20$132$59.0717%

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