Luján de Cuyo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mendoza, Argentina

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Luján de Cuyo in 2025? Explore comprehensive Airbnb analytics for Luján de Cuyo, Mendoza, Argentina to uncover income potential. This 2025 STR market report for Luján de Cuyo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 511 active listings.

Whether you're considering an Airbnb investment in Luján de Cuyo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luján de Cuyo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Luján de Cuyo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$107
The average rental revenue earned for an occupied room per day in Luján de Cuyo.
Occupancy Rate(?)
35.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,439
Typical annual income for an Airbnb listing in Luján de Cuyo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.2%
Slight decrease (-3.2%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Luján de Cuyo.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Luján de Cuyo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
511
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Luján de Cuyo (2025)

Understanding the monthly revenue variations for Airbnb listings in Luján de Cuyo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luján de Cuyo is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luján de Cuyo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,630+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,000 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $953 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $403, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Luján de Cuyo

Luján de Cuyo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Luján de Cuyo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luján de Cuyo:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Luján de Cuyo

Average Daily Rate (ADR) Airbnb Trends in Luján de Cuyo (2025)

Effective short term rental pricing strategy in Luján de Cuyo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luján de Cuyo typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
  • Typical properties (Median) charge around $78 per night.
  • Entry-level properties (Bottom 25%) earn around $46 per night.

Average Daily Rate (ADR) Trend by Month in Luján de Cuyo

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Airbnb Seasonality Analysis & Trends in Luján de Cuyo (2025)

Peak Season (January, December, April)
  • Revenue averages $1,941 per month
  • Occupancy rates average 43.2%
  • Daily rates average $112
Shoulder Season
  • Revenue averages $1,594 per month
  • Occupancy maintains around 36.4%
  • Daily rates hold near $107
Low Season (July, August, September)
  • Revenue drops to average $1,072 per month
  • Occupancy decreases to average 34.1%
  • Daily rates adjust to average $98

Seasonality Insights for Luján de Cuyo

  • The Airbnb seasonality in Luján de Cuyo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Luján de Cuyo's highest earning potential, with monthly revenues capable of climbing to $2,044, occupancy reaching a high of 48.3%, and ADRs peaking at $118.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $898, occupancy could drop to 27.5%, and ADRs may adjust down to $97.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luján de Cuyo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Luján de Cuyo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Luján de Cuyo (2025)

Exploring the top neighborhoods for short-term rentals in Luján de Cuyo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Chacras de Coria
A picturesque area known for its wineries and beautiful landscapes. It’s a prime spot for tourists seeking a tranquil escape with access to gastronomy and nature.
Bodega Clos de los Siete, Bodega Norton, Parque General San Martín, Cerro de la Gloria, Chacras de Coria village square
Luján
The central area of Luján de Cuyo with close proximity to historical sites and cultural attractions. Ideal for guests interested in local history and wine tours.
Bodega Ruca Malen, Fundación de Luján de Cuyo, Plaza de Luján, El Bodega del Río, Casa de la Cultura
Vistalba
A charming neighborhood surrounded by vineyards and mountains, perfect for vineyard stays and nature lovers. Popular with travelers looking to connect with local wine culture.
Bodega Vistalba, Vistalba Winery, Parque de la Vendimia, Cerro Arco, Scenic mountain views
Maipú
Close to Luján de Cuyo, this area has numerous wineries and a vibrant gastronomy scene. Great for visitors wanting a comprehensive wine experience.
Bodega Trapiche, Museo del Vino, Bodega La Rural, Ciclosturismo, Parque General San Martín
Potrerillos
A stunning mountainous area offering outdoor activities and adventure tourism. Ideal for guests seeking a natural getaway with options for hiking, fishing, and relaxing by the dam.
Potrerillos Dam, Water sports, Hiking trails, Scenic viewpoints, Local artisan markets
Uspallata
A more remote location that's great for guests looking for adventure and natural beauty, with stunning landscapes and opportunities for exploration.
Cerro Tunduqueral, Pampa del Leoncito National Park, Sierra de las Quijadas, Local hiking trails, Andean landscapes
Luján River
Popular among nature lovers and families, the river area offers recreational activities like kayaking and picnicking. Great for summer vacation rentals.
Luján River parks, Kayaking tours, Picnic areas, Nature trails, Family-friendly activities
Coronel Dorrego
A suburban area providing a slice of local life with cultural experiences. Attracts travelers looking for authenticity away from the tourist track.
Local markets, Community events, Traditional Argentine cuisine, Artisan crafts, Cultural festivals

Understanding Airbnb License Requirements & STR Laws in Luján de Cuyo (2025)

While Luján de Cuyo, Mendoza, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luján de Cuyo to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Luján de Cuyo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Luján de Cuyobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House between vineyards overlooking the Cordillera

House between vineyards overlooking the Cordillera

Entire Place • 4 bedrooms

$137,818
Revenue
78.7%
Occupancy
$457.26
Daily Rate
Amazing house in Chacras!

Amazing house in Chacras!

Entire Place • 6 bedrooms

$134,402
Revenue
51.9%
Occupancy
$707.44
Daily Rate
Exclusive house in private neighborhood VISTALBA

Exclusive house in private neighborhood VISTALBA

Entire Place • 5 bedrooms

$104,917
Revenue
59.8%
Occupancy
$477.91
Daily Rate
Traditional Vintage Casona, Optional Breakfast

Traditional Vintage Casona, Optional Breakfast

Entire Place • 7 bedrooms

$86,391
Revenue
50.0%
Occupancy
$459.71
Daily Rate
Chacras de Coria, private neighborhood. Security 24hs.

Chacras de Coria, private neighborhood. Security 24hs.

Entire Place • 3 bedrooms

$83,702
Revenue
76.3%
Occupancy
$278.14
Daily Rate
Boutique house in the vineyards

Boutique house in the vineyards

Entire Place • 5 bedrooms

$82,511
Revenue
42.6%
Occupancy
$506.80
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Luján de Cuyo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Luján de Cuyo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mercedes11$337,2478974.89/5.0
Maria Marta3$188,6982394.97/5.0
Aldana1$137,818435.00/5.0
Jano9$135,892964.27/5.0
Lucia1$134,402454.91/5.0
Pedro6$133,5163254.83/5.0
Julieta1$104,917725.00/5.0
Luz5$101,9571014.91/5.0
Fausto8$101,4021134.92/5.0
Casa Huida2$88,057394.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luján de Cuyo.

Dive Deeper: Advanced Luján de Cuyo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luján de Cuyo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Luján de Cuyo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Luján de Cuyo

  • The Luján de Cuyo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 511 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Luján de Cuyo, House properties are the most common (63.6%), reflecting the local real estate landscape.
  • Houses represent a significant 63.6% portion, catering likely to families or larger groups.
  • The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 3.7%) offer potential for unique stay experiences.

Luján de Cuyo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Luján de Cuyo

  • The dominant room capacity in Luján de Cuyo is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.3% of the active Airbnb listings in Luján de Cuyo, indicating a high concentration in these sizes.
  • A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luján de Cuyo.

Luján de Cuyo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Luján de Cuyo

  • The most common guest capacity trend in Luján de Cuyo vacation rentals is listings accommodating 8+ guests (25.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Luján de Cuyo STR market, accounting for 47.1% of listings.
  • 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luján de Cuyo.
  • On average, properties in Luján de Cuyo are equipped to host 5.1 guests.

Luján de Cuyo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Luján de Cuyo

  • The most common availability pattern in Luján de Cuyo falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Luján de Cuyo (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Luján de Cuyo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.8%)

1 Night

110 listings

23.8% of total

2 Nights (44.6%)

2 Nights

206 listings

44.6% of total

3 Nights (14.3%)

3 Nights

66 listings

14.3% of total

4-6 Nights (4.3%)

4-6 Nights

20 listings

4.3% of total

7-29 Nights (0.4%)

7-29 Nights

2 listings

0.4% of total

30+ Nights (12.6%)

30+ Nights

58 listings

12.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Luján de Cuyo is 2 Nights, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.4%) of the Luján de Cuyo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.6%) caters to monthly stays (30+ nights) in Luján de Cuyo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44.6% of Luján de Cuyo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luján de Cuyo.

Luján de Cuyo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.5%)

Flexible

101 listings

30.5% of total

Moderate (29.3%)

Moderate

97 listings

29.3% of total

Firm (23%)

Firm

76 listings

23% of total

Strict (17.2%)

Strict

57 listings

17.2% of total

Cancellation Policy Insights for Luján de Cuyo

  • The prevailing Airbnb cancellation policy trend in Luján de Cuyo is Flexible, used by 30.5% of listings.
  • There's a relatively balanced mix between guest-friendly (59.8%) and stricter (40.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30.5% market standard in Luján de Cuyo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Luján de Cuyo.

Luján de Cuyo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Luján de Cuyo

  • The overall average booking lead time for vacation rentals in Luján de Cuyo is 41 days.
  • Guests book furthest in advance for stays during December (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Luján de Cuyo.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
  • Monitor your own booking lead times against these Luján de Cuyo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Luján de Cuyo (2025)

Amenity Prevalence

Amenity Insights for Luján de Cuyo

  • Essential amenities in Luján de Cuyo that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Luján de Cuyo: Wifi, Kitchen.
  • Prioritize adding missing essentials: Wifi, Kitchen.
  • Consider adding popular differentiators like TV or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Luján de Cuyo to stay competitive.

Luján de Cuyo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Luján de Cuyo

  • The typical guest profile for Airbnb in Luján de Cuyo consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 49.1% of guests.
  • Key international markets include Argentina (49.1%) and United States (13.7%).
  • Top languages spoken are Spanish (39.1%) followed by English (38.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Luján de Cuyo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Potrerillos10$2,230$155.3343%
Estancia Atamisque14$1,522$305.4128%
Distrito Chacras de Coria329$1,181$127.8339%
Distrito Cacheuta20$1,142$83.0043%
Distrito Villa Bastías11$1,101$134.5224%
Tunuyán46$980$149.6428%
Distrito Perdriel45$960$122.0130%
Distrito Coquimbito13$709$68.0933%
Distrito El Nihuil17$692$101.0030%
Distrito Industrial36$681$80.0932%

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