Malargüe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mendoza, Argentina
Is Airbnb profitable in Malargüe in 2025? Explore comprehensive Airbnb analytics for Malargüe, Mendoza, Argentina to uncover income potential. This 2025 STR market report for Malargüe, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Malargüe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malargüe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malargüe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malargüe (2025)
Understanding the monthly revenue variations for Airbnb listings in Malargüe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malargüe is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malargüe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $850+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $490 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $274 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $133, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malargüe
Malargüe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malargüe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malargüe:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malargüe
Average Daily Rate (ADR) Airbnb Trends in Malargüe (2025)
Effective short term rental pricing strategy in Malargüe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malargüe typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Malargüe
Get Live Malargüe Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Malargüe (2025)
Peak Season (July, January, August)
- Revenue averages $597 per month
- Occupancy rates average 32.6%
- Daily rates average $71
Shoulder Season
- Revenue averages $369 per month
- Occupancy maintains around 21.9%
- Daily rates hold near $69
Low Season (May, October, December)
- Revenue drops to average $217 per month
- Occupancy decreases to average 16.1%
- Daily rates adjust to average $70
Seasonality Insights for Malargüe
- The Airbnb seasonality in Malargüe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malargüe's highest earning potential, with monthly revenues capable of climbing to $681, occupancy reaching a high of 37.8%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $171, occupancy could drop to 12.9%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malargüe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malargüe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malargüe (2025)
Exploring the top neighborhoods for short-term rentals in Malargüe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malargüe City Center | The heart of Malargüe, offering accessibility to amenities, restaurants, and services. Ideal for travelers looking to experience local culture and convenience. | Malargüe Regional Museum, Plaza General San Martín, Local artisan markets, Cultural events and festivals |
| Laguna Llancanelo | A stunning natural reserve famous for its biodiversity and scenic landscapes. Attracts nature lovers and adventure seekers looking for eco-tourism experiences. | Laguna Llancanelo Reserve, Birdwatching opportunities, Photography hotspots, Camping and outdoor activities |
| Nevado de Tres Vírgenes | A popular destination for trekking and mountaineering, this area offers breathtaking views and an adventure experience for outdoor enthusiasts. | Trekking routes, Panoramic views, Extreme sports opportunities, Nature exploration |
| Malargüe Thermal Springs | Known for its natural hot springs, this area attracts visitors looking for relaxation and wellness experiences in a tranquil setting. | Thermal spas, Health and wellness retreats, Natural landscapes, Relaxation facilities |
| Potrerillos | A picturesque area known for its lakes and mountains, perfect for outdoor activities such as hiking, fishing, and camping. | Potrerillos Dam, Water sports, Hiking trails, Scenic viewpoints |
| Paramillos | A hub for winter sports and outdoor activities, attracting skiing and snowboarding enthusiasts during the winter season. | Ski resorts, Snowboarding, Winter sports festivals, Mountain lodges |
| Valle de las Leñas | A popular ski resort area, well-known for its winter activities and attractive accommodations for skiers and snowboarders. | Ski slopes, Snow sports rentals, Après-ski activities, Resort facilities |
| Los Molles | This charming village is known for its proximity to the Andes, making it a great location for summer and winter outdoor activities. | Andean hiking, Local cuisine, Cultural experiences, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Malargüe (2025)
While Malargüe, Mendoza, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malargüe to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Malargüe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malargüebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Las Leñas.Duplex/PB/ATENAS opposite slopes 4 PX
Entire Place • 2 bedrooms
Accommodation in Los Molles | Monoambiente Deluxe
Entire Place • N/A
Casa Lorvic 1
Entire Place • 1 bedroom
Department. Parras del Abuelo 2 new
Entire Place • 2 bedrooms
Grandpa's Parras Department 2. Malargüe
Entire Place • 2 bedrooms
Pueblo Andino Los Molles. Las Leñas.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malargüe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malargüe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Micaela | 3 | $18,261 | 100 | 4.94/5.0 |
| Estadía | 5 | $17,921 | 15 | 4.80/5.0 |
| Aldo | 1 | $11,588 | 16 | 4.88/5.0 |
| Juancito | 2 | $10,067 | 7 | 5.00/5.0 |
| Naty | 2 | $9,419 | 11 | 5.00/5.0 |
| Juan Carlos | 4 | $8,512 | 4 | 5.00/5.0 |
| Gabriel | 3 | $6,865 | 26 | 4.81/5.0 |
| Rocio | 1 | $6,359 | 3 | 5.00/5.0 |
| Ariel Martín | 3 | $6,331 | 333 | 4.75/5.0 |
| Host #540522579 | 1 | $5,526 | 1 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malargüe.
Dive Deeper: Advanced Malargüe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malargüe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalargüe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malargüe
- The Malargüe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malargüe, Apartment/Condo properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 35.1% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.7%) offer potential for unique stay experiences.
Malargüe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malargüe
- The dominant room capacity in Malargüe is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.1% of the active Airbnb listings in Malargüe, indicating a high concentration in these sizes.
Malargüe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malargüe
- The most common guest capacity trend in Malargüe vacation rentals is listings accommodating 4 guests (36.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Malargüe STR market, accounting for 56.8% of listings.
- 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malargüe.
- On average, properties in Malargüe are equipped to host 4.3 guests.
Malargüe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malargüe
- The most common availability pattern in Malargüe falls within the 271-366 days range, representing 90.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Malargüe (47.3%), reflecting common guest stay durations or potential owner blocking patterns.
Malargüe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
52.1% of total
2 Nights
22 listings
30.1% of total
3 Nights
2 listings
2.7% of total
30+ Nights
11 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Malargüe is 1 Night, adopted by 52.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Malargüe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Malargüe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.1% of Malargüe hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malargüe.
Malargüe Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.2% of total
Flexible
33 listings
52.4% of total
Moderate
9 listings
14.3% of total
Firm
10 listings
15.9% of total
Strict
9 listings
14.3% of total
Cancellation Policy Insights for Malargüe
- The prevailing Airbnb cancellation policy trend in Malargüe is Flexible, used by 52.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (30.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.4% market standard in Malargüe.
- Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Malargüe.
Malargüe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malargüe
- The overall average booking lead time for vacation rentals in Malargüe is 20 days.
- Guests book furthest in advance for stays during June (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Spring (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Malargüe.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Malargüe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malargüe (2025)
Amenity Prevalence
Amenity Insights for Malargüe
- Essential amenities in Malargüe that guests expect include: TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malargüe: TV, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Kitchen, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malargüe to stay competitive.
Malargüe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malargüe
- The typical guest profile for Airbnb in Malargüe consists of a mix of domestic (51%) and international guests, often arriving from nearby Buenos Aires, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 50.7% of guests.
- Key international markets include Argentina (50.7%) and Brazil (19.2%).
- Top languages spoken are Spanish (38.1%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malargüe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rengo | 11 | $1,084 | $167.93 | 25% |
| Las Leñas | 67 | $878 | $199.44 | 39% |
| Los Molles | 18 | $828 | $181.11 | 29% |
| Distrito El Nihuil | 18 | $663 | $112.91 | 27% |
| Romeral | 10 | $579 | $100.83 | 28% |
| Chimbarongo | 13 | $554 | $91.78 | 24% |
| San Fernando | 45 | $537 | $104.18 | 23% |
| Requínoa | 10 | $414 | $118.98 | 29% |
| San Rafael | 140 | $359 | $71.96 | 28% |
| Distrito Rama Caída | 84 | $340 | $102.76 | 25% |