Villa de Merlo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Luis, Argentina
Is Airbnb profitable in Villa de Merlo in 2025? Explore comprehensive Airbnb analytics for Villa de Merlo, San Luis, Argentina to uncover income potential. This 2025 STR market report for Villa de Merlo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Villa de Merlo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa de Merlo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villa de Merlo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villa de Merlo (2025)
Understanding the monthly revenue variations for Airbnb listings in Villa de Merlo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa de Merlo is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa de Merlo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,345+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $846 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $406 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $183, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villa de Merlo
Villa de Merlo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villa de Merlo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa de Merlo:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villa de Merlo
Average Daily Rate (ADR) Airbnb Trends in Villa de Merlo (2025)
Effective short term rental pricing strategy in Villa de Merlo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa de Merlo typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $82 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Villa de Merlo
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Airbnb Seasonality Analysis & Trends in Villa de Merlo (2025)
Peak Season (January, February, April)
- Revenue averages $902 per month
- Occupancy rates average 36.2%
- Daily rates average $71
Shoulder Season
- Revenue averages $550 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $66
Low Season (June, September, October)
- Revenue drops to average $358 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $61
Seasonality Insights for Villa de Merlo
- The Airbnb seasonality in Villa de Merlo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villa de Merlo's highest earning potential, with monthly revenues capable of climbing to $1,024, occupancy reaching a high of 39.0%, and ADRs peaking at $77.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $346, occupancy could drop to 17.9%, and ADRs may adjust down to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa de Merlo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villa de Merlo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villa de Merlo (2025)
Exploring the top neighborhoods for short-term rentals in Villa de Merlo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| El Rincón del Este | A peaceful neighborhood surrounded by nature, ideal for guests seeking relaxation and outdoor activities. Close to the Sierras de los Comechingones. | Río de los Condores, Parque Recreativo del Río, Cascada Los Molinos, Sendero del Cóndor |
| El Bosque | Known for its lush greenery and tranquility, this area offers a serene escape for tourists looking to unwind in a natural setting. | Parque El Bosque, Cerro de Oro, Mirador del Sol, Senderos del Bosque |
| Los Molles | A charming village close to Merlo, known for its stunning mountainous views and adventure sports. Perfect for outdoor enthusiasts. | Cerro Blanco, Kabín de los Cóndores, Rafting on the Río de los Molles |
| Aguas Buenas | Famous for its hot springs, Aguas Buenas attracts visitors looking to relax and rejuvenate in thermal waters, making it a great Airbnb spot. | Termas de Aguas Buenas, Caminos de Agua, Balneario Aguas Buenas |
| Merlo Centro | The central area of Villa de Merlo, bustling with local shops, restaurants, and cultural attractions. Ideal for tourists who want to be in the heart of the city. | Plaza de Merlo, Iglesia de Merlo, Ferias de Artesanos |
| Los Chañares | A developing area that captures the tranquility of the mountains with easy access to amenities. Great for families and long-term stays. | Parque Los Chañares, Caminos de la Vida, Mirador de los Chañares |
| El Descanso | A neighborhood that emphasizes relaxation and nature, perfect for guests looking for a peaceful retreat amidst scenic landscapes. | Reserva Natural El Descanso, Caminatas Panorámicas, Picaderos en la Naturaleza |
| Pueblo Histórico | Rich in history and cultural heritage, this area offers a unique experience with a blend of nature and historical sites, making it appealing to tourists. | Museo del Oro, Sendero Histórico, Pinturas Rupestres |
Understanding Airbnb License Requirements & STR Laws in Villa de Merlo (2025)
While Villa de Merlo, San Luis, Argentina currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa de Merlo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Villa de Merlo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa de Merlobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa de Campo
Entire Place • 2 bedrooms
Casa Valle del hummingbird
Entire Place • 3 bedrooms
Chalet en la sierra de Merlo
Entire Place • 3 bedrooms
Gran Casona & Aparts Resort 6 - 13 Guests
Entire Place • 4 bedrooms
Apartamentos Rufina II and III Merlo centrico
Entire Place • 2 bedrooms
Accommodation in Merlo San Luis
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villa de Merlo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villa de Merlo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristina | 1 | $15,204 | 15 | 5.00/5.0 |
| Marina | 1 | $14,872 | 11 | 5.00/5.0 |
| Sabrina | 3 | $14,569 | 6 | 3.33/5.0 |
| Adriano | 2 | $13,248 | 61 | 4.95/5.0 |
| Mario Y Gloria | 3 | $11,209 | 6 | 1.67/5.0 |
| Host #163004201 | 1 | $11,169 | 0 | 0.00/5.0 |
| Host #499044686 | 3 | $8,571 | 2 | 0.00/5.0 |
| Debora | 1 | $7,851 | 27 | 4.89/5.0 |
| Host #246362768 | 2 | $7,232 | 0 | 0.00/5.0 |
| Viviana | 1 | $6,889 | 73 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa de Merlo.
Dive Deeper: Advanced Villa de Merlo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa de Merlo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilla de Merlo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villa de Merlo
- The Villa de Merlo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villa de Merlo, House properties are the most common (49.3%), reflecting the local real estate landscape.
- Houses represent a significant 49.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.7%) offer potential for unique stay experiences.
Villa de Merlo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villa de Merlo
- The dominant room capacity in Villa de Merlo is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.0% of the active Airbnb listings in Villa de Merlo, indicating a high concentration in these sizes.
Villa de Merlo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villa de Merlo
- The most common guest capacity trend in Villa de Merlo vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Villa de Merlo STR market, accounting for 52.0% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villa de Merlo.
- On average, properties in Villa de Merlo are equipped to host 4.5 guests.
Villa de Merlo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villa de Merlo
- The most common availability pattern in Villa de Merlo falls within the 271-366 days range, representing 88% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Villa de Merlo (58.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villa de Merlo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
21.9% of total
2 Nights
21 listings
28.8% of total
3 Nights
15 listings
20.5% of total
4-6 Nights
9 listings
12.3% of total
7-29 Nights
3 listings
4.1% of total
30+ Nights
9 listings
12.3% of total
Key Insights
- The most prevalent minimum stay requirement in Villa de Merlo is 2 Nights, adopted by 28.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.3%) caters to monthly stays (30+ nights) in Villa de Merlo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.8% of Villa de Merlo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa de Merlo.
Villa de Merlo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
34.9% of total
Moderate
15 listings
34.9% of total
Firm
4 listings
9.3% of total
Strict
9 listings
20.9% of total
Cancellation Policy Insights for Villa de Merlo
- The prevailing Airbnb cancellation policy trend in Villa de Merlo is Flexible, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (69.8%) and stricter (30.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.9% market standard in Villa de Merlo.
- Regularly review your cancellation policy against competitors and market demand shifts in Villa de Merlo.
Villa de Merlo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villa de Merlo
- The overall average booking lead time for vacation rentals in Villa de Merlo is 30 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Villa de Merlo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Villa de Merlo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villa de Merlo (2025)
Amenity Prevalence
Amenity Insights for Villa de Merlo
- Essential amenities in Villa de Merlo that guests expect include: TV, Wifi, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villa de Merlo: TV, Wifi, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: TV, Wifi, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villa de Merlo to stay competitive.
Villa de Merlo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villa de Merlo
- The typical guest profile for Airbnb in Villa de Merlo consists of primarily domestic travelers (88%), often arriving from nearby Buenos Aires, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 88.3% of guests.
- Key international markets include Argentina (88.3%) and United States (2.6%).
- Top languages spoken are Spanish (47.2%) followed by English (37.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Buenos Aires and Córdoba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villa de Merlo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Calera | 17 | $1,022 | $118.04 | 38% |
| Comuna de Potrero de Garay | 40 | $995 | $125.73 | 34% |
| Villa Berna | 21 | $928 | $110.98 | 35% |
| Comuna de Los Reartes | 10 | $885 | $102.74 | 33% |
| Villa Allende | 51 | $706 | $137.05 | 30% |
| Cuesta Blanca | 11 | $584 | $78.55 | 30% |
| Los Reartes | 18 | $549 | $117.57 | 27% |
| Villa Ciudad Parque Los Reartes | 12 | $528 | $87.28 | 25% |
| Villa General Belgrano | 113 | $521 | $96.69 | 28% |
| Villa Yacanto de Calamuchita | 22 | $471 | $81.78 | 28% |