Noord Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aruba, Aruba
Is Airbnb profitable in Noord in 2025? Explore comprehensive Airbnb analytics for Noord, Aruba, Aruba to uncover income potential. This 2025 STR market report for Noord, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 145 active listings.
Whether you're considering an Airbnb investment in Noord, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noord Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Noord Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Noord (2025)
Understanding the monthly revenue variations for Airbnb listings in Noord is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noord is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noord across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,622+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,387 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,841 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Noord
Noord Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Noord STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noord:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Noord
Average Daily Rate (ADR) Airbnb Trends in Noord (2025)
Effective short term rental pricing strategy in Noord involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noord typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $611+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $341 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Noord
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Airbnb Seasonality Analysis & Trends in Noord (2025)
Peak Season (February, January, December)
- Revenue averages $5,898 per month
- Occupancy rates average 66.6%
- Daily rates average $275
Shoulder Season
- Revenue averages $3,808 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $277
Low Season (June, September, October)
- Revenue drops to average $3,078 per month
- Occupancy decreases to average 47.2%
- Daily rates adjust to average $289
Seasonality Insights for Noord
- The Airbnb seasonality in Noord shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Noord's highest earning potential, with monthly revenues capable of climbing to $6,561, occupancy reaching a high of 75.1%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,915, occupancy could drop to 45.9%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noord.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Noord seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Noord (2025)
Exploring the top neighborhoods for short-term rentals in Noord? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Palm Beach | One of the most popular tourist areas in Aruba, known for its stunning beaches, vibrant nightlife, and a multitude of restaurants and bars. Perfect for those looking to attract vacationers seeking relaxation and fun. | Palm Beach, Renaissance Island, Bubali Bird Sanctuary, Palm Beach Plaza Mall, Excelsior Casino |
| Eagle Beach | Famous for its calm waters and soft white sand, Eagle Beach is a prime location for beach lovers and offers a quieter alternative to Palm Beach, attracting families and couples alike. | Eagle Beach, Antilla Shipwreck, Fofoti Tree, Aruba Water Park, Palm Island |
| Oranjestad | The capital city of Aruba offers a rich cultural experience with colorful Dutch colonial architecture, shopping, and historical sites, making it attractive to tourists who want to experience local culture and history. | Fort Zoutman, Dera Gai, Oranjestad Shopping District, National Archaeological Museum Aruba, Harbour Square |
| Noord | A vibrant area close to the world-famous beaches and resorts, Noord is great for travelers looking to explore the local lifestyle while still being close to major tourist attractions. | Aruba Ostrich Farm, Alto Vista Chapel, Palm Beach, Bubali Bird Sanctuary, Flea Market |
| San Nicolas | Known for its cultural diversity and vibrant street art, San Nicolas offers an authentic experience for tourists looking to explore the local art scene and enjoy less commercialized attractions. | Street Art in San Nicolas, Baby Beach, Rodger's Beach, San Nicolas Church, The Lighthouse |
| Malmok Beach | A quieter, upscale area known for snorkeling and beautiful beaches, ideal for tourists looking for a peaceful retreat away from the busier tourist zones. | Malmok Beach, Arashi Beach, Boca Catalina, Gold Mine Ruins, Snorkeling Tours |
| Savaneta | A quaint fishing village that offers a glimpse into Aruban culture with local restaurants and less touristy areas, appealing to those who want to experience the island's authenticity. | Savaneta Beach, Zeerover, The Fishing Village, Mangel Halto Beach, Balashi Gold Smelter Ruins |
| Baby Beach | Famous for its calm, shallow waters and beautiful scenery, Baby Beach is perfect for families with children and those looking for a peaceful beach day. | Baby Beach, San Nicolas Bay, Juancho's Bar, Mangel Halto, The Donkey Sanctuary |
Understanding Airbnb License Requirements & STR Laws in Noord (2025)
While Noord, Aruba, Aruba currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noord to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Noord (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Noordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tropical 6 BR Villa Bliss near Palm Beach in Aruba
Entire Place • 6 bedrooms
★Amazing 4BR 3BA Villa @ Palm Beach w/ NEW Pool★
Entire Place • 4 bedrooms
Villa only5 minutes from the beach, pool, bbq, bar
Entire Place • 5 bedrooms
Amazing Location @ PalmBeach 6BR w/ Pool Sleeps 16
Entire Place • 6 bedrooms
Villa Bella palm beach, Aruba
Entire Place • 4 bedrooms
Villa 5 minutes from the beach, pool, backyard
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Noord (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Noord based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| VacationAruba | 25 | $1,112,248 | 1697 | 4.90/5.0 |
| Scarlett | 2 | $305,150 | 118 | 4.97/5.0 |
| Stuart & Julia - Casiola Aruba | 2 | $287,678 | 139 | 4.87/5.0 |
| SunStays Rentals Aruba | 3 | $258,899 | 187 | 4.90/5.0 |
| Robert | 2 | $204,102 | 111 | 4.97/5.0 |
| Mary | 5 | $198,066 | 263 | 4.88/5.0 |
| The Marin Team | 2 | $183,610 | 149 | 4.93/5.0 |
| Eline | 4 | $157,188 | 288 | 4.95/5.0 |
| Mina | 1 | $145,139 | 71 | 4.96/5.0 |
| Victor | 2 | $143,315 | 131 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noord.
Dive Deeper: Advanced Noord STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noord. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNoord Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Noord
- The Noord Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 145 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Noord, Apartment/Condo properties are the most common (65.5%), reflecting the local real estate landscape.
- Houses represent a significant 20.7% portion, catering likely to families or larger groups.
- The presence of 11% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.8%) offer potential for unique stay experiences.
Noord Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Noord
- The dominant room capacity in Noord is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Noord, indicating a high concentration in these sizes.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Noord.
Noord Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Noord
- The most common guest capacity trend in Noord vacation rentals is listings accommodating 4 guests (32.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Noord STR market, accounting for 55.8% of listings.
- 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noord.
- On average, properties in Noord are equipped to host 4.2 guests.
Noord Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Noord
- The most common availability pattern in Noord falls within the 91-180 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Noord (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Noord Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
6.4% of total
2 Nights
26 listings
18.4% of total
3 Nights
42 listings
29.8% of total
4-6 Nights
36 listings
25.5% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
26 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Noord is 3 Nights, adopted by 29.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Noord, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29.8% of Noord hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noord.
Noord Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.4% of total
Super Strict 60 Days
2 listings
1.4% of total
Flexible
32 listings
22.4% of total
Moderate
32 listings
22.4% of total
Firm
49 listings
34.3% of total
Strict
26 listings
18.2% of total
Cancellation Policy Insights for Noord
- The prevailing Airbnb cancellation policy trend in Noord is Firm, used by 34.3% of listings.
- A majority (52.5%) of hosts in Noord utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.3% market standard in Noord.
- Regularly review your cancellation policy against competitors and market demand shifts in Noord.
Noord STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Noord
- The overall average booking lead time for vacation rentals in Noord is 75 days.
- Guests book furthest in advance for stays during February (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 61 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (102 days avg.) sees the longest lead times, while Summer (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Noord.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Noord averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Noord (2025)
Amenity Prevalence
Amenity Insights for Noord
- Essential amenities in Noord that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Dishes and silverware, Kitchen, Coffee maker, Iron, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Noord: Air conditioning, Wifi, TV, Free parking on premises, Dishes and silverware, Kitchen, Coffee maker, Iron, Refrigerator.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Dishes and silverware, Kitchen, Coffee maker, Iron, Refrigerator.
- Consider adding popular differentiators like Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Noord to stay competitive.
Noord Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Noord
- The typical guest profile for Airbnb in Noord consists of predominantly international visitors (100%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.5% of guests.
- Key international markets include United States (67.4%) and Canada (10.6%).
- Top languages spoken are English (57.6%) followed by Spanish (22.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Noord Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malmok Beach | 71 | $9,777 | $607.02 | 52% |
| Punta Brabo | 255 | $5,574 | $391.14 | 57% |
| Savaneta | 59 | $4,567 | $280.63 | 57% |
| Sint Willibrordus | 49 | $4,428 | $379.53 | 50% |
| Tierra Del Sol | 157 | $4,238 | $319.37 | 52% |
| Catiri | 45 | $4,237 | $250.25 | 58% |
| West Punt | 525 | $4,156 | $296.54 | 52% |
| Bubali | 630 | $3,995 | $287.04 | 55% |
| San Nicolaas | 50 | $3,968 | $221.72 | 52% |
| Westpunt | 11 | $3,829 | $349.16 | 44% |