Kempsey Shire Council Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Kempsey Shire Council in 2025? Explore comprehensive Airbnb analytics for Kempsey Shire Council, New South Wales, Australia to uncover income potential. This 2025 STR market report for Kempsey Shire Council, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Kempsey Shire Council, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kempsey Shire Council Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kempsey Shire Council Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kempsey Shire Council (2025)
Understanding the monthly revenue variations for Airbnb listings in Kempsey Shire Council is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kempsey Shire Council is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kempsey Shire Council across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,669 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,416 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kempsey Shire Council
Kempsey Shire Council Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kempsey Shire Council STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kempsey Shire Council:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kempsey Shire Council
Average Daily Rate (ADR) Airbnb Trends in Kempsey Shire Council (2025)
Effective short term rental pricing strategy in Kempsey Shire Council involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kempsey Shire Council typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Kempsey Shire Council
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Airbnb Seasonality Analysis & Trends in Kempsey Shire Council (2025)
Peak Season (April, July, January)
- Revenue averages $2,543 per month
- Occupancy rates average 45.2%
- Daily rates average $168
Shoulder Season
- Revenue averages $1,915 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $162
Low Season (February, March, August)
- Revenue drops to average $1,422 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $158
Seasonality Insights for Kempsey Shire Council
- The Airbnb seasonality in Kempsey Shire Council shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kempsey Shire Council's highest earning potential, with monthly revenues capable of climbing to $2,614, occupancy reaching a high of 52.3%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,393, occupancy could drop to 23.9%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kempsey Shire Council.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kempsey Shire Council seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kempsey Shire Council (2025)
Exploring the top neighborhoods for short-term rentals in Kempsey Shire Council? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kempsey | Kempsey is a charming town known for its rich Indigenous history and access to the beautiful Macleay River. Ideal for travelers looking for a peaceful getaway and outdoor adventures. | Macleay River, Kempsey Historical Museum, Slim Dusty Centre, Kempsey's local markets, Nearby beaches like Hibbard and South West Rocks |
| South West Rocks | A picturesque coastal town famous for its sandy beaches and diving sites. South West Rocks is ideal for beach lovers and families seeking a seaside holiday. | Trial Bay Gaol, South West Rocks Beach, Fish Rock Cave, Arakoon National Park, Nearby Hat Head National Park |
| Gladstone | Gladstone is a small yet appealing town that provides a base for exploring the surrounding natural beauty, including stunning landscapes and hiking trails. | Gladstone River, Dunghutti-Ngaku Aboriginal Art Gallery, Hat Head National Park, Beaches and fishing spots nearby |
| Port Macquarie | Port Macquarie is a vibrant coastal city that offers beautiful beaches, wildlife, and a lively dining scene. It's popular among tourists and offers various leisure activities. | Koala Hospital, Port Macquarie Surf Beach, Town Beach, Whale Watching, Rainforest Walk |
| Bowraville | This quaint township is known for its rich cultural heritage and close-knit community, offering a unique experience for visitors interested in Aboriginal culture. | Bowraville Aboriginal Art Gallery, Historic sites, Local markets, Nearby scenic drives, Fishing spots |
| Macksville | Macksville is an accessible rural town that offers guest access to natural wonders and an authentic Australian experience, perfect for family stays. | Nambucca River, Cowarral Creek, Nearby beaches, Bushwalking trails, Historic sites |
| Stuarts Point | A serene coastal village known for its peaceful environment and idyllic beaches, attracting visitors looking for relaxation away from the busier tourist spots. | Stuarts Point Beach, Fishing and boating opportunities, Nearby river and national park, Local cafes and shops |
| Donnelly's Castle | A hidden gem in the vicinity, known for its beautiful landscapes and as a starting point for exploring the unspoilt nature of the area. | Donnelly's Castle Hiking Trail, Cascading waterfalls, Scenic drives through nature, Wildlife watching points |
Understanding Airbnb License Requirements & STR Laws in Kempsey Shire Council (2025)
While Kempsey Shire Council, New South Wales, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kempsey Shire Council to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Kempsey Shire Council (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kempsey Shire Councilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peaceful Retreat - Stunning Country Views, Pets
Entire Place • 2 bedrooms
Coastal home on macadamia farm
Entire Place • 3 bedrooms
Omina Retreat
Entire Place • 3 bedrooms
Discover, Relax, Explore & Get Away From It All!
Entire Place • 1 bedroom
Wilderness Cottage Macleay Valley - Dog Friendly
Entire Place • 2 bedrooms
Entire Eco Property w/ Pool & Sauna | Family Stay
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kempsey Shire Council (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kempsey Shire Council based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 7 | $76,030 | 426 | 4.64/5.0 |
| Kelly | 1 | $53,861 | 58 | 5.00/5.0 |
| Lindy | 1 | $36,644 | 13 | 5.00/5.0 |
| Leasa And Chris | 1 | $36,085 | 24 | 5.00/5.0 |
| Denise & Brett | 1 | $35,836 | 136 | 4.99/5.0 |
| Sam | 1 | $33,735 | 91 | 4.98/5.0 |
| Tiny Away | 1 | $24,155 | 64 | 4.89/5.0 |
| Katrina | 1 | $23,578 | 49 | 5.00/5.0 |
| Susannah | 1 | $19,225 | 38 | 4.97/5.0 |
| Kylie | 1 | $18,742 | 99 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kempsey Shire Council.
Dive Deeper: Advanced Kempsey Shire Council STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kempsey Shire Council. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKempsey Shire Council Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kempsey Shire Council
- The Kempsey Shire Council Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kempsey Shire Council, Outdoor/Unique properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Kempsey Shire Council Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kempsey Shire Council
- The dominant room capacity in Kempsey Shire Council is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Kempsey Shire Council, indicating a high concentration in these sizes.
- A significant 20.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kempsey Shire Council.
Kempsey Shire Council Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kempsey Shire Council
- The most common guest capacity trend in Kempsey Shire Council vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kempsey Shire Council STR market, accounting for 41.7% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kempsey Shire Council.
- On average, properties in Kempsey Shire Council are equipped to host 3.6 guests.
Kempsey Shire Council Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kempsey Shire Council
- The most common availability pattern in Kempsey Shire Council falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kempsey Shire Council (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kempsey Shire Council Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
37.5% of total
2 Nights
8 listings
33.3% of total
3 Nights
3 listings
12.5% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Kempsey Shire Council is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.8%) of the Kempsey Shire Council Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Kempsey Shire Council, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Kempsey Shire Council hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kempsey Shire Council.
Kempsey Shire Council Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
39.1% of total
Moderate
7 listings
30.4% of total
Firm
3 listings
13% of total
Strict
4 listings
17.4% of total
Cancellation Policy Insights for Kempsey Shire Council
- The prevailing Airbnb cancellation policy trend in Kempsey Shire Council is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Kempsey Shire Council.
- Regularly review your cancellation policy against competitors and market demand shifts in Kempsey Shire Council.
Kempsey Shire Council STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kempsey Shire Council
- The overall average booking lead time for vacation rentals in Kempsey Shire Council is 37 days.
- Guests book furthest in advance for stays during April (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (42 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Kempsey Shire Council.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Kempsey Shire Council averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kempsey Shire Council (2025)
Amenity Prevalence
Amenity Insights for Kempsey Shire Council
- Essential amenities in Kempsey Shire Council that guests expect include: Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, First aid kit, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kempsey Shire Council: Free parking on premises, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like BBQ grill or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kempsey Shire Council to stay competitive.
Kempsey Shire Council Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kempsey Shire Council
- The typical guest profile for Airbnb in Kempsey Shire Council consists of primarily domestic travelers (90%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 89.9% of guests.
- Key international markets include Australia (89.9%) and France (1.5%).
- Top languages spoken are English (72.3%) followed by German (3.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kempsey Shire Council Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fernmount | 12 | $3,214 | $285.44 | 47% |
| Minnie Water | 13 | $3,065 | $237.44 | 45% |
| Gleniffer | 32 | $2,992 | $364.35 | 39% |
| Sawtell | 150 | $2,726 | $265.62 | 44% |
| Coffs Harbour | 340 | $2,607 | $238.38 | 44% |
| Yamba | 423 | $2,581 | $310.72 | 38% |
| Clarence Valley Council | 85 | $2,514 | $251.60 | 39% |
| Emerald Beach | 53 | $2,466 | $264.29 | 42% |
| Mylestom | 10 | $2,361 | $239.83 | 34% |
| Brooms Head | 28 | $2,334 | $242.45 | 37% |