Sawtell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Sawtell in 2025? Explore comprehensive Airbnb analytics for Sawtell, New South Wales, Australia to uncover income potential. This 2025 STR market report for Sawtell, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 143 active listings.
Whether you're considering an Airbnb investment in Sawtell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sawtell Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sawtell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sawtell (2025)
Understanding the monthly revenue variations for Airbnb listings in Sawtell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sawtell is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sawtell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,157 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,672 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,576, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sawtell
Sawtell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sawtell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sawtell:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sawtell
Average Daily Rate (ADR) Airbnb Trends in Sawtell (2025)
Effective short term rental pricing strategy in Sawtell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sawtell typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $472+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $334 or more.
- Typical properties (Median) charge around $230 per night.
- Entry-level properties (Bottom 25%) earn around $167 per night.
Average Daily Rate (ADR) Trend by Month in Sawtell
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Airbnb Seasonality Analysis & Trends in Sawtell (2025)
Peak Season (January, December, October)
- Revenue averages $4,483 per month
- Occupancy rates average 54.1%
- Daily rates average $286
Shoulder Season
- Revenue averages $3,017 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $262
Low Season (June, August, September)
- Revenue drops to average $2,208 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $259
Seasonality Insights for Sawtell
- The Airbnb seasonality in Sawtell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sawtell's highest earning potential, with monthly revenues capable of climbing to $4,909, occupancy reaching a high of 58.2%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,166, occupancy could drop to 29.7%, and ADRs may adjust down to $245.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sawtell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sawtell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sawtell (2025)
Exploring the top neighborhoods for short-term rentals in Sawtell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sawtell Beach | Famous for its stunning beaches and relaxed coastal atmosphere, Sawtell Beach is a popular choice for families and tourists looking for a beach getaway. | Sawtell Beach, Bongil Bongil National Park, Coffs Jetty, Muttonbird Island, Sawtell Village |
| Sawtell Village | A charming village atmosphere with boutique shops, cafes, and proximity to beautiful beaches, making it a favorite for both visitors and locals. | Cafes and Restaurants, Sawtell Cinema, Local Markets, Art Galleries, Village Park |
| North Sawtell | A quieter area offering proximity to nature reserves and the beach, ideal for guests looking for a peaceful retreat. | Moonee Beach Nature Reserve, North Sawtell Beach, Bongil Bongil National Park, Local Wildlife |
| Coffs Harbour | Just a short drive from Sawtell, Coffs Harbour offers a wide array of attractions and amenities for tourists, including beaches and shopping. | Big Banana, Coffs Harbour Jetty, Dolphin Marine Conservation Park, Coffs Harbour Botanical Gardens, Coffs Central Shopping Centre |
| Sandy Beach | Known for its beautiful stretches of sand and relaxed vibe, Sandy Beach attracts visitors looking for a tranquil beach experience close to Sawtell. | Sandy Beach, Local Surfing Spots, Coastal Walks, Beaches and Picnic Areas |
| Boambee | A more residential area but still close to Sawtell and its attractions; great for those looking for spacious accommodations. | Boambee Creek Reserve, Local Parks, Quiet Living Environment, Nature Walks |
| Toormina | Offering a blend of suburban life and proximity to Sawtell's beaches, Toormina provides affordable options suitable for families. | Toormina Gardens Shopping Centre, Local Parks, Close to Sawtell Beach |
| Emerald Beach | A scenic beachside village with beautiful beaches that are less crowded and offers a great family-friendly environment. | Emerald Beach, Local Cafes, Nature Reserves, Quiet Beaches |
Understanding Airbnb License Requirements & STR Laws in Sawtell (2025)
Yes, Sawtell, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sawtell to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 76% licensed listings)
Top Performing Airbnb Properties in Sawtell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sawtellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bonville on Bonville - Sawtell Waterfront Luxury
Entire Place • 4 bedrooms
Serendipity - Pool, Pets OK, Fireplace, Village
Entire Place • 5 bedrooms
The Entire House - Lou and Lewie's
Entire Place • 6 bedrooms
Sawtell Horizon Hideaway
Entire Place • 4 bedrooms
Sea Salt House Sawtell
Entire Place • 4 bedrooms
Seaglass at Sawtell
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sawtell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sawtell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Coffs Coast | 26 | $733,842 | 367 | 4.43/5.0 |
| Coffs Coast Accommodation | 10 | $420,472 | 164 | 4.81/5.0 |
| Coffs Holiday Professionals | 5 | $203,284 | 488 | 4.89/5.0 |
| Louise | 3 | $169,341 | 74 | 4.94/5.0 |
| Heather | 1 | $108,502 | 35 | 4.97/5.0 |
| Michael & John | 3 | $95,955 | 240 | 4.97/5.0 |
| Sharon & Matt | 2 | $79,516 | 90 | 4.93/5.0 |
| Mic | 2 | $78,830 | 108 | 4.99/5.0 |
| Matt | 1 | $78,390 | 25 | 4.88/5.0 |
| Sean | 1 | $75,756 | 30 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sawtell.
Dive Deeper: Advanced Sawtell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sawtell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSawtell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sawtell
- The Sawtell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 143 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sawtell, House properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Sawtell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sawtell
- The dominant room capacity in Sawtell is 2 bedrooms listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.8% of the active Airbnb listings in Sawtell, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sawtell.
Sawtell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sawtell
- The most common guest capacity trend in Sawtell vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sawtell STR market, accounting for 48.3% of listings.
- 37.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sawtell.
- On average, properties in Sawtell are equipped to host 4.9 guests.
Sawtell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sawtell
- The most common availability pattern in Sawtell falls within the 181-270 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sawtell (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sawtell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
10.6% of total
2 Nights
51 listings
35.9% of total
3 Nights
10 listings
7% of total
4-6 Nights
2 listings
1.4% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
62 listings
43.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sawtell is 30+ Nights, adopted by 43.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.7%) caters to monthly stays (30+ nights) in Sawtell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.7% of Sawtell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.6% currently do.
- A 2-night minimum appears standard (35.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 43.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sawtell.
Sawtell Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
35 listings
25.2% of total
Flexible
11 listings
7.9% of total
Moderate
37 listings
26.6% of total
Firm
37 listings
26.6% of total
Strict
19 listings
13.7% of total
Cancellation Policy Insights for Sawtell
- The prevailing Airbnb cancellation policy trend in Sawtell is Moderate, used by 26.6% of listings.
- There's a relatively balanced mix between guest-friendly (34.5%) and stricter (40.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 26.6% market standard in Sawtell.
- Using a Strict policy might deter some guests, as only 13.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sawtell.
Sawtell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sawtell
- The overall average booking lead time for vacation rentals in Sawtell is 80 days.
- Guests book furthest in advance for stays during February (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (98 days avg.) sees the longest lead times, while Summer (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Sawtell.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Sawtell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sawtell (2025)
Amenity Prevalence
Amenity Insights for Sawtell
- Essential amenities in Sawtell that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Wifi, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sawtell: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sawtell to stay competitive.
Sawtell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sawtell
- The typical guest profile for Airbnb in Sawtell consists of primarily domestic travelers (92%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.0% of guests.
- Key international markets include Australia (92%) and United Kingdom (2.3%).
- Top languages spoken are English (73.2%) followed by French (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sawtell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fernmount | 11 | $3,725 | $314.91 | 46% |
| Minnie Water | 13 | $3,052 | $240.08 | 45% |
| Gleniffer | 33 | $2,935 | $365.20 | 38% |
| Emerald Beach | 51 | $2,688 | $271.71 | 43% |
| Coffs Harbour | 334 | $2,652 | $239.10 | 44% |
| Yamba | 416 | $2,636 | $314.68 | 37% |
| Clarence Valley Council | 84 | $2,618 | $257.33 | 40% |
| Evans Head | 76 | $2,465 | $286.27 | 37% |
| Sandy Beach | 16 | $2,405 | $286.32 | 43% |
| Brooms Head | 29 | $2,366 | $247.97 | 37% |