Ultimo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Ultimo in 2025? Explore comprehensive Airbnb analytics for Ultimo, New South Wales, Australia to uncover income potential. This 2025 STR market report for Ultimo, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Ultimo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ultimo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ultimo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ultimo (2025)
Understanding the monthly revenue variations for Airbnb listings in Ultimo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ultimo is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ultimo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,263+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,565 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $744, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ultimo
Ultimo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ultimo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ultimo:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ultimo
Average Daily Rate (ADR) Airbnb Trends in Ultimo (2025)
Effective short term rental pricing strategy in Ultimo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ultimo typically peaks in November and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $291 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Ultimo
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Airbnb Seasonality Analysis & Trends in Ultimo (2025)
Peak Season (October, November, September)
- Revenue averages $4,311 per month
- Occupancy rates average 52.9%
- Daily rates average $236
Shoulder Season
- Revenue averages $1,759 per month
- Occupancy maintains around 23.5%
- Daily rates hold near $201
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $198
Seasonality Insights for Ultimo
- The Airbnb seasonality in Ultimo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ultimo's highest earning potential, with monthly revenues capable of climbing to $4,663, occupancy reaching a high of 54.8%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ultimo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ultimo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ultimo (2025)
Exploring the top neighborhoods for short-term rentals in Ultimo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Ultimo | Central Ultimo is a vibrant area close to the Sydney CBD, making it ideal for tourists seeking convenience and accessibility to attractions. | Sydney Fish Market, University of Technology Sydney, Powerhouse Museum, Haymarket, Paddy's Markets |
| Harbourside Ultimo | This area offers stunning views of Sydney Harbour and is popular for its waterfront dining and leisure activities. | Sydney Harbour, Darling Harbour, Sea Life Sydney Aquarium, Wild Life Sydney Zoo, Chinese Garden of Friendship |
| Ultimo Gardens | A quieter part of Ultimo with beautiful parks and gardens, appealing to families and nature lovers. | Jubilee Park, The Australian National Maritime Museum, Parklands, Wentworth Park |
| Near Broadway Shopping Centre | Proximity to the shopping centre attracts visitors looking for retail therapy as well as convenience. | Broadway Shopping Centre, Nearby cafes and eateries, The Capitol Theatre |
| Ultimo Cultural Precinct | Home to many cultural institutions, this area attracts visitors interested in arts and culture. | Powerhouse Museum, Sydney Lyric Theatre, Theatre Royal |
| University Precinct | The area around the university is always bustling with student life, attracting both students and educational tourists. | University of Technology Sydney, Sydney TAFE, Local coffee shops |
| Tech Hub Ultimo | Known for its tech startups and co-working spaces, this attracts business travelers and tech enthusiasts. | Sydney Startup Hub, Various tech events and meetups |
| Waterfront Dining Strip | This area has a variety of dining options along the waterfront, perfect for those looking to enjoy the culinary scene. | Restaurants and cafés along the water, Picnic areas, Harbour views |
Understanding Airbnb License Requirements & STR Laws in Ultimo (2025)
Yes, Ultimo, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ultimo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Ultimo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ultimobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Victorian Blackstone Terrace
Entire Place • 4 bedrooms
Sydney Darling Harbor & Convention Center 3 Bedrooms 3 Bathrooms 1 Parking Space Luxury Condominium
Entire Place • 3 bedrooms
Stylish 3BR House(Parking)/ICC&DarlingHarbour-8min
Entire Place • 3 bedrooms
Executive City View 2BR 2Floor Darling Harbour ICC
Entire Place • 2 bedrooms
Spacious 2BR | Central | Parking
Entire Place • 2 bedrooms
CBD 3br apt for 8 guests near Train & Shopping
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ultimo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ultimo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 2 | $72,426 | 32 | 4.88/5.0 |
| Alexander | 1 | $69,540 | 44 | 4.91/5.0 |
| Chen | 2 | $42,996 | 54 | 4.34/5.0 |
| Veriu Broadway | 4 | $41,489 | 15 | 4.49/5.0 |
| Siya | 1 | $37,991 | 16 | 4.69/5.0 |
| Des | 1 | $35,377 | 9 | 4.78/5.0 |
| Amelia Rose | 1 | $30,131 | 27 | 5.00/5.0 |
| Vivian | 1 | $25,600 | 1 | Not Rated |
| Leon | 1 | $16,932 | 11 | 5.00/5.0 |
| Masterpiece Holiday Stay | 1 | $14,774 | 3 | 3.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ultimo.
Dive Deeper: Advanced Ultimo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ultimo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUltimo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ultimo
- The Ultimo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ultimo, Apartment/Condo properties are the most common (90.9%), reflecting the local real estate landscape.
Ultimo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ultimo
- The dominant room capacity in Ultimo is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.8% of the active Airbnb listings in Ultimo, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ultimo.
Ultimo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ultimo
- The most common guest capacity trend in Ultimo vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ultimo STR market, accounting for 40.9% of listings.
- 31.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ultimo.
- On average, properties in Ultimo are equipped to host 4.4 guests.
Ultimo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ultimo
- The most common availability pattern in Ultimo falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ultimo (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
Ultimo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
2 listings
9.1% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
11 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Ultimo is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Ultimo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Ultimo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ultimo.
Ultimo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.5% of total
Super Strict 60 Days
1 listings
4.5% of total
Flexible
3 listings
13.6% of total
Moderate
2 listings
9.1% of total
Firm
11 listings
50% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for Ultimo
- The prevailing Airbnb cancellation policy trend in Ultimo is Firm, used by 50% of listings.
- A majority (68.2%) of hosts in Ultimo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Ultimo.
- Regularly review your cancellation policy against competitors and market demand shifts in Ultimo.
Ultimo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ultimo
- The overall average booking lead time for vacation rentals in Ultimo is 28 days.
- Guests book furthest in advance for stays during November (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Ultimo.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Ultimo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ultimo (2025)
Amenity Prevalence
Amenity Insights for Ultimo
- Essential amenities in Ultimo that guests expect include: Washer, Hair dryer, Dryer, Smoke alarm, Clothing storage, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, Hot water kettle are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ultimo: Washer, Hair dryer, Dryer, Smoke alarm, Clothing storage, Shampoo.
- Prioritize adding missing essentials: Hair dryer, Dryer, Smoke alarm, Clothing storage, Shampoo.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ultimo to stay competitive.
Ultimo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ultimo
- The typical guest profile for Airbnb in Ultimo consists of a mix of domestic (65%) and international guests, often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 64.6% of guests.
- Key international markets include Australia (64.6%) and New Zealand (6.1%).
- Top languages spoken are English (55.9%) followed by Chinese (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ultimo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $5,986 | $644.14 | 38% |
| Berry | 122 | $5,913 | $552.72 | 40% |
| Burrawang | 12 | $5,659 | $570.35 | 40% |
| Jaspers Brush | 16 | $4,651 | $468.22 | 36% |
| The Council of the Municipality of Kiama | 118 | $4,514 | $452.02 | 43% |
| Gerringong | 130 | $4,365 | $483.07 | 37% |
| Branxton | 14 | $4,349 | $367.58 | 36% |
| Exeter | 37 | $4,340 | $529.68 | 40% |
| Nulkaba | 41 | $4,296 | $505.33 | 31% |
| Gerroa | 88 | $4,291 | $511.44 | 32% |