Gladstone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Gladstone in 2025? Explore comprehensive Airbnb analytics for Gladstone, Queensland, Australia to uncover income potential. This 2025 STR market report for Gladstone, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Gladstone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gladstone Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gladstone Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gladstone (2025)
Understanding the monthly revenue variations for Airbnb listings in Gladstone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gladstone is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gladstone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,426+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,422 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,537 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $811, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gladstone
Gladstone Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gladstone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gladstone:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gladstone
Average Daily Rate (ADR) Airbnb Trends in Gladstone (2025)
Effective short term rental pricing strategy in Gladstone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gladstone typically peaks in June and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Gladstone
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Airbnb Seasonality Analysis & Trends in Gladstone (2025)
Peak Season (October, April, May)
- Revenue averages $2,096 per month
- Occupancy rates average 44.2%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,798 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $143
Low Season (February, March, June)
- Revenue drops to average $1,378 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $156
Seasonality Insights for Gladstone
- The Airbnb seasonality in Gladstone shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gladstone's highest earning potential, with monthly revenues capable of climbing to $2,249, occupancy reaching a high of 49.8%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,247, occupancy could drop to 30.9%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gladstone.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gladstone seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gladstone (2025)
Exploring the top neighborhoods for short-term rentals in Gladstone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Glenlyon | Scenic area with beautiful landscapes and access to local wineries. Popular with tourists seeking relaxation and nature. | Glenlyon Dam, Glenlyon Winery, Bushwalking trails, Picnic areas, Fishing spots |
| Tannum Sands | Coastal suburb known for its stunning beaches and family-friendly atmosphere. Ideal for beach lovers and outdoor activities. | Tannum Sands Beach, Boyne River, Fishing and crabbing spots, Local cafes and restaurants |
| Gladstone City | The central business district of Gladstone offering easy access to shops, dining, and attractions. Great for business travelers and tourists. | Gladstone Marina, East Shores Parklands, Gladstone Arts Gallery & Museum, Cafes and restaurants |
| Boyne Island | A peaceful coastal area with proximity to beaches and river activities. Attractive for families and nature enthusiasts. | Boyne Island Conservation Park, Baldwin Drive Beach, Fishing and boating, Local parks, Community markets |
| Calliope | Charming rural town known for its historical significance and agricultural experiences. Good for those looking for a more tranquil stay. | Calliope River Historical Region, Calliope Leagues Club, Local farms, Nature walks, Artisan markets |
| Kalkie | A residential suburb close to Gladstone with a relaxed atmosphere. Suitable for families and long-term stays. | Local parks and playgrounds, Shopping centers, Nearby Gladstone attractions, Quiet neighborhoods |
| Agnes Water | Famous for its beaches and proximity to the Southern Great Barrier Reef. A top destination for beachgoers and eco-tourists. | Agnes Water Beach, 1770 Beach, Reef tours, Surfing spots, Local dining and shops |
| Seventeen Seventy | Historical seaside village with connections to Captain Cook. Known for stunning views and cultural experiences. | Joseph Banks Conservation Park, Historic sites, Water sports, Scenic lookouts, Local galleries and shops |
Understanding Airbnb License Requirements & STR Laws in Gladstone (2025)
While Gladstone, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gladstone to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Gladstone (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gladstonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gladstone Central Plaza Four Bedroom Penthouse
Private Room • 3 bedrooms
Central 2 bed, 2 bath modern apartment with patio
Entire Place • 2 bedrooms
The Solomon Suite @ Curtis Apartments
Entire Place • 2 bedrooms
The Lyne Suite @ Curtis Apartments
Entire Place • 2 bedrooms
5 Bedrooms/Suits Work Crews/Multiple Living Areas
Entire Place • 5 bedrooms
Spacious & Modern 3 Bedroom Duplex in Gladstone
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gladstone (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gladstone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ian | 9 | $172,284 | 517 | 4.77/5.0 |
| Gladstone Central | 5 | $99,876 | 63 | 4.51/5.0 |
| Gladstone City | 4 | $69,757 | 49 | 4.24/5.0 |
| Tony | 3 | $58,382 | 41 | 4.68/5.0 |
| Gladstone Downtown | 4 | $38,879 | 96 | 4.27/5.0 |
| Tammy | 1 | $33,010 | 76 | 4.92/5.0 |
| Viji | 2 | $30,282 | 90 | 4.62/5.0 |
| Louis | 1 | $26,737 | 3 | 5.00/5.0 |
| Brett | 1 | $24,766 | 12 | 5.00/5.0 |
| Liz | 1 | $24,387 | 91 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gladstone.
Dive Deeper: Advanced Gladstone STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gladstone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGladstone Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gladstone
- The Gladstone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gladstone, Apartment/Condo properties are the most common (36%), reflecting the local real estate landscape.
- Houses represent a significant 28% portion, catering likely to families or larger groups.
- The presence of 34% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Gladstone Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gladstone
- The dominant room capacity in Gladstone is 2 bedrooms listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.0% of the active Airbnb listings in Gladstone, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gladstone.
Gladstone Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gladstone
- The most common guest capacity trend in Gladstone vacation rentals is listings accommodating 4 guests (34%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gladstone STR market, accounting for 56.0% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gladstone.
- On average, properties in Gladstone are equipped to host 4.3 guests.
Gladstone Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gladstone
- The most common availability pattern in Gladstone falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gladstone (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gladstone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
52.1% of total
2 Nights
7 listings
14.6% of total
3 Nights
3 listings
6.3% of total
4-6 Nights
3 listings
6.3% of total
7-29 Nights
3 listings
6.3% of total
30+ Nights
7 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Gladstone is 1 Night, adopted by 52.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Gladstone Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Gladstone, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.1% of Gladstone hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gladstone.
Gladstone Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
38% of total
Moderate
11 listings
22% of total
Firm
6 listings
12% of total
Strict
14 listings
28% of total
Cancellation Policy Insights for Gladstone
- The prevailing Airbnb cancellation policy trend in Gladstone is Flexible, used by 38% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38% market standard in Gladstone.
- Regularly review your cancellation policy against competitors and market demand shifts in Gladstone.
Gladstone STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gladstone
- The overall average booking lead time for vacation rentals in Gladstone is 25 days.
- Guests book furthest in advance for stays during May (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (31 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Gladstone.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Gladstone averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gladstone (2025)
Amenity data is currently unavailable for Gladstone.
Gladstone Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gladstone
- The typical guest profile for Airbnb in Gladstone consists of primarily domestic travelers (85%), often arriving from nearby Queensland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.1% of guests.
- Key international markets include Australia (85.1%) and United States (3.6%).
- Top languages spoken are English (73.1%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Queensland and Brisbane.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gladstone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seventeen Seventy | 30 | $3,130 | $282.43 | 43% |
| Burnett Heads | 18 | $2,370 | $203.53 | 43% |
| Agnes Water | 201 | $2,148 | $239.28 | 38% |
| Yeppoon | 97 | $2,132 | $175.69 | 46% |
| Bargara | 145 | $2,127 | $185.42 | 45% |
| Innes Park | 14 | $2,112 | $190.18 | 53% |
| Gladstone Regional | 58 | $1,751 | $196.38 | 37% |
| Tannum Sands | 14 | $1,748 | $107.84 | 57% |
| Elliott Heads | 17 | $1,728 | $154.89 | 42% |
| Rockhampton | 146 | $1,724 | $197.84 | 49% |