Mackay Regional Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Mackay Regional in 2025? Explore comprehensive Airbnb analytics for Mackay Regional, Queensland, Australia to uncover income potential. This 2025 STR market report for Mackay Regional, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Mackay Regional, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mackay Regional Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mackay Regional Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mackay Regional (2025)
Understanding the monthly revenue variations for Airbnb listings in Mackay Regional is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mackay Regional is typically June, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mackay Regional across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,222+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,111 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mackay Regional
Mackay Regional Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mackay Regional STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mackay Regional:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mackay Regional
Average Daily Rate (ADR) Airbnb Trends in Mackay Regional (2025)
Effective short term rental pricing strategy in Mackay Regional involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mackay Regional typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Mackay Regional
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Airbnb Seasonality Analysis & Trends in Mackay Regional (2025)
Peak Season (June, May, April)
- Revenue averages $3,381 per month
- Occupancy rates average 50.5%
- Daily rates average $142
Shoulder Season
- Revenue averages $2,843 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $148
Low Season (September, October, December)
- Revenue drops to average $2,527 per month
- Occupancy decreases to average 57.8%
- Daily rates adjust to average $140
Seasonality Insights for Mackay Regional
- The Airbnb seasonality in Mackay Regional shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mackay Regional's highest earning potential, with monthly revenues capable of climbing to $3,432, occupancy reaching a high of 63.3%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,407, occupancy could drop to 41.1%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mackay Regional.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mackay Regional seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mackay Regional (2025)
Exploring the top neighborhoods for short-term rentals in Mackay Regional? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mackay City | The vibrant heart of Mackay, offering a mix of business and leisure opportunities. Ideal for visitors looking to explore local culture, shops, and dining. | Mackay Regional Botanic Gardens, Bluewater Lagoon, Artspace Mackay, Mackay Entertainment and Convention Centre, Caneland Central Shopping Centre |
| Eimeo | A picturesque seaside suburb known for its beautiful beaches and stunning views. Perfect for visitors seeking a relaxing getaway by the water. | Eimeo Beach, Lamberts Beach, Fortitude Valley Lookout, Wedge Island, Wreck Point Lookout |
| North Mackay | A growing residential area close to local amenities and schools, appealing to both long-term renters and families seeking accommodation. | Pioneer River, North Mackay Golf Club, Mackay Showgrounds, Botanic Gardens, Local parks |
| Slade Point | Located near pristine beaches, this area attracts those looking for a coastal lifestyle with great fishing and leisure activities. | Slade Point Beach, Bucasia Beach, Rainforest Reserve, Mackay Marina, Fishing spots |
| Dolphin Heads | A family-friendly beach area featuring a range of water activities and scenic views. Great for tourists who enjoy outdoor adventures. | Dolphin Heads Beach, Snorkeling, Fishing, Kayaking, The Dreamtime Cultural Centre |
| Sarina | A charming town south of Mackay, known for its sugar cane industry and rural lifestyle, ideal for visitors looking for a different experience. | Sarina Sugar Shed, Sarina Beach, Local markets, Cultural events, Nature walks |
| Walkerston | A suburb that offers a quiet, friendly community atmosphere while being close to Mackay. Suitable for those seeking peace while still being near the city. | Walkerston State School, Local Parks, Waverley Street Golf Course, Community Events, Nature Trails |
| Mackay Harbour | An emerging precinct that combines residential, retail, and recreational opportunities, perfect for those wanting a mix of experiences by the water. | Mackay Harbour, Harbour Beach, Restaurants and Cafes, Fishing Tours, Boat Charters |
Understanding Airbnb License Requirements & STR Laws in Mackay Regional (2025)
While Mackay Regional, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mackay Regional to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mackay Regional (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mackay Regionalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
9 Beach Close | Port Douglas
Entire Place • 4 bedrooms
WhitsunStays - The Cyclades
Entire Place • 3 bedrooms
Saltwater Villa @mackay_beach_abodes
Entire Place • 3 bedrooms
“Encanto House” Mackay. Pool, Beach, Fun
Entire Place • 3 bedrooms
Bucasia Beach Family Accommodation
Entire Place • 3 bedrooms
Dream On Ulysses - Quiet beachside family escape.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mackay Regional (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mackay Regional based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cesar | 3 | $104,566 | 189 | 4.69/5.0 |
| Host #98427823 | 1 | $88,314 | 0 | 0.00/5.0 |
| Richard | 2 | $65,565 | 17 | 4.80/5.0 |
| Kristine | 1 | $53,948 | 109 | 4.98/5.0 |
| Stacy | 1 | $49,311 | 30 | 4.87/5.0 |
| Bethany | 2 | $42,617 | 117 | 4.96/5.0 |
| David | 1 | $38,156 | 47 | 4.83/5.0 |
| Karla | 1 | $33,409 | 85 | 5.00/5.0 |
| Jules | 2 | $30,128 | 60 | 2.48/5.0 |
| Ginny | 1 | $29,313 | 42 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mackay Regional.
Dive Deeper: Advanced Mackay Regional STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mackay Regional. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMackay Regional Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mackay Regional
- The Mackay Regional Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mackay Regional, House properties are the most common (51.1%), reflecting the local real estate landscape.
- Houses represent a significant 51.1% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Mackay Regional Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mackay Regional
- The dominant room capacity in Mackay Regional is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Mackay Regional, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mackay Regional.
Mackay Regional Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mackay Regional
- The most common guest capacity trend in Mackay Regional vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mackay Regional STR market, accounting for 48.9% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mackay Regional.
- On average, properties in Mackay Regional are equipped to host 4.9 guests.
Mackay Regional Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mackay Regional
- The most common availability pattern in Mackay Regional falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mackay Regional (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mackay Regional Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
22.7% of total
2 Nights
15 listings
34.1% of total
3 Nights
4 listings
9.1% of total
4-6 Nights
3 listings
6.8% of total
7-29 Nights
3 listings
6.8% of total
30+ Nights
9 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mackay Regional is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Mackay Regional, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Mackay Regional hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mackay Regional.
Mackay Regional Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.5% of total
Flexible
10 listings
25% of total
Moderate
12 listings
30% of total
Firm
10 listings
25% of total
Strict
7 listings
17.5% of total
Cancellation Policy Insights for Mackay Regional
- The prevailing Airbnb cancellation policy trend in Mackay Regional is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (42.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Mackay Regional.
- Regularly review your cancellation policy against competitors and market demand shifts in Mackay Regional.
Mackay Regional STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mackay Regional
- The overall average booking lead time for vacation rentals in Mackay Regional is 45 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Spring (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Mackay Regional.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Mackay Regional averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mackay Regional (2025)
Amenity Prevalence
Amenity Insights for Mackay Regional
- Essential amenities in Mackay Regional that guests expect include: Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mackay Regional: Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Washer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mackay Regional to stay competitive.
Mackay Regional Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mackay Regional
- The typical guest profile for Airbnb in Mackay Regional consists of primarily domestic travelers (84%), often arriving from nearby Mackay, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 83.5% of guests.
- Key international markets include Australia (83.5%) and Germany (3.2%).
- Top languages spoken are English (61.1%) followed by German (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mackay and Moranbah.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mackay Regional Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Whitsunday Regional | 353 | $6,795 | $556.30 | 49% |
| Shute Harbour | 19 | $4,721 | $383.82 | 40% |
| Airlie Beach | 389 | $3,775 | $284.66 | 51% |
| Cannonvale | 75 | $2,404 | $196.47 | 50% |
| Mackay | 91 | $1,851 | $122.23 | 54% |
| Bowen | 16 | $1,659 | $143.45 | 44% |