Maroochydore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Maroochydore in 2025? Explore comprehensive Airbnb analytics for Maroochydore, Queensland, Australia to uncover income potential. This 2025 STR market report for Maroochydore, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Maroochydore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maroochydore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maroochydore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maroochydore (2025)
Understanding the monthly revenue variations for Airbnb listings in Maroochydore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maroochydore is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maroochydore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,595+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,967 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,651 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,705, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maroochydore
Maroochydore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maroochydore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maroochydore:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maroochydore
Average Daily Rate (ADR) Airbnb Trends in Maroochydore (2025)
Effective short term rental pricing strategy in Maroochydore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maroochydore typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $296 or more.
- Typical properties (Median) charge around $234 per night.
- Entry-level properties (Bottom 25%) earn around $208 per night.
Average Daily Rate (ADR) Trend by Month in Maroochydore
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Airbnb Seasonality Analysis & Trends in Maroochydore (2025)
Peak Season (August, September, October)
- Revenue averages $3,751 per month
- Occupancy rates average 51.7%
- Daily rates average $252
Shoulder Season
- Revenue averages $1,703 per month
- Occupancy maintains around 24.5%
- Daily rates hold near $237
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $236
Seasonality Insights for Maroochydore
- The Airbnb seasonality in Maroochydore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maroochydore's highest earning potential, with monthly revenues capable of climbing to $3,815, occupancy reaching a high of 53.8%, and ADRs peaking at $262.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maroochydore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maroochydore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maroochydore (2025)
Exploring the top neighborhoods for short-term rentals in Maroochydore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maroochydore Beach | Popular for its beautiful sandy beach, vibrant atmosphere, and proximity to cafes and restaurants. It attracts families and tourists looking for a classic beach holiday experience. | Maroochydore Beach, Cotton Tree Park, Sunshine Plaza, Ocean Street dining precinct, Maroochy River, Mooloolaba Wharf |
| Cotton Tree | Located near the Maroochy River, Cotton Tree is ideal for families and individuals who enjoy recreational activities. The area features parks and is close to local markets. | Cotton Tree Park, Maroochy River, Local Markets, Sunshine Coast Cycleway, Nearby Beach Access |
| Sunshine Plaza | A major shopping center that attracts locals and tourists alike, providing a wide range of shopping, dining, and entertainment options. | Sunshine Plaza Shopping Centre, Cinemas, Dining options, Riverwalk, Events and activities throughout the year |
| Alexandra Headland | Known for its laid-back atmosphere and great surfing spots, Alexandra Headland is a favorite among beach lovers and surfers. | Alex Surf Club, Headland Golf Club, Alexandra Headland Beach, Surfing lessons, Local cafes |
| Mooloolaba | A beautiful coastal suburb with stunning beaches and a bustling esplanade filled with shops, restaurants, and attractions. Very popular with tourists. | Mooloolaba Beach, Underwater World Sea Life, The Spit, Mooloolaba Esplanade, Local dining |
| Kawana Waters | Great for families with kids due to its parks and beaches, Kawana Waters is an expanding area with many amenities and activities. | Kawana Beach, La Balsa Park, Kawana Shoppingworld, Pelican Waters Golf Club, Waterview estate |
| Buddina | A quieter residential coastal area which provides access to beautiful beaches and parks, perfect for those looking for a more relaxed lifestyle. | Buddina Beach, Currimundi Lake, Local parks, Buddina Surf Lifesaving Club |
| Twin Waters | A serene, scenic area with waterways and proximity to the beach, Twin Waters is ideal for nature lovers and those seeking a peaceful retreat. | Twin Waters Golf Club, Maroochy River, Buddina Beach nearby, Cycling paths, Resorts and spas |
Understanding Airbnb License Requirements & STR Laws in Maroochydore (2025)
While Maroochydore, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maroochydore to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maroochydore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maroochydorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cotton Tree Beach Front 3 Bedroom Townhouse
Entire Place • 3 bedrooms
Stunning Rooftop Retreat with Private Jacuzzi!
Entire Place • 2 bedrooms
Cotton Tree Beach House - Stylish Family Abode
Entire Place • 3 bedrooms
4BR & 4 Bath | Walk to Cafés & Shops| WFH Space
Entire Place • 4 bedrooms
Luxurious Coastal Retreat with Pool & Beach Views
Entire Place • 2 bedrooms
Luxury Townhouse Maroochydore
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maroochydore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maroochydore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daisy | 2 | $42,133 | 21 | 4.82/5.0 |
| Cathy Lola | 1 | $36,922 | 10 | 4.80/5.0 |
| Belle Property Escapes Marooch | 1 | $33,034 | 8 | 5.00/5.0 |
| Melanie And Verena | 1 | $32,510 | 21 | 4.76/5.0 |
| Katrina | 1 | $31,008 | 26 | 5.00/5.0 |
| William | 1 | $25,244 | 3 | 5.00/5.0 |
| Val | 1 | $24,182 | 10 | 5.00/5.0 |
| Lynda | 1 | $16,487 | 13 | 5.00/5.0 |
| Cotton Tree | 2 | $15,902 | 6 | 4.33/5.0 |
| SunnyBNB | 2 | $14,541 | 19 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maroochydore.
Dive Deeper: Advanced Maroochydore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maroochydore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaroochydore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maroochydore
- The Maroochydore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maroochydore, Apartment/Condo properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
Maroochydore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maroochydore
- The dominant room capacity in Maroochydore is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 77.8% of the active Airbnb listings in Maroochydore, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maroochydore.
Maroochydore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maroochydore
- The most common guest capacity trend in Maroochydore vacation rentals is listings accommodating 4 guests (55.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Maroochydore STR market, accounting for 77.8% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maroochydore.
- On average, properties in Maroochydore are equipped to host 4.9 guests.
Maroochydore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maroochydore
- The most common availability pattern in Maroochydore falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maroochydore (50%), reflecting common guest stay durations or potential owner blocking patterns.
Maroochydore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
6 listings
33.3% of total
3 Nights
3 listings
16.7% of total
30+ Nights
9 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Maroochydore is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Maroochydore, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Maroochydore hosts use this setting.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maroochydore.
Maroochydore Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
11.1% of total
Flexible
5 listings
27.8% of total
Moderate
4 listings
22.2% of total
Firm
4 listings
22.2% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Maroochydore
- The prevailing Airbnb cancellation policy trend in Maroochydore is Flexible, used by 27.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.8% market standard in Maroochydore.
- Regularly review your cancellation policy against competitors and market demand shifts in Maroochydore.
Maroochydore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maroochydore
- The overall average booking lead time for vacation rentals in Maroochydore is 28 days.
- Guests book furthest in advance for stays during September (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Maroochydore.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Maroochydore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maroochydore (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Maroochydore
- Essential amenities in Maroochydore that guests expect include: Free parking on premises, Stove, Smoke alarm, Kitchen, Bed linens, Washer, Refrigerator, Iron, Dishwasher, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maroochydore: Free parking on premises, Stove, Smoke alarm, Kitchen, Bed linens, Washer, Refrigerator, Iron, Dishwasher, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maroochydore to stay competitive.
Maroochydore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maroochydore
- The typical guest profile for Airbnb in Maroochydore consists of primarily domestic travelers (89%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 89.0% of guests.
- Key international markets include Australia (89%) and New Zealand (3.3%).
- Top languages spoken are English (80.6%) followed by German (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maroochydore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 19 | $5,638 | $491.44 | 48% |
| Kingfisher Bay | 29 | $4,661 | $336.40 | 47% |
| Noosa Heads | 1,036 | $4,233 | $391.38 | 47% |
| Happy Valley | 11 | $4,229 | $245.25 | 59% |
| Sunrise Beach | 110 | $3,968 | $363.41 | 49% |
| Sunshine Beach | 282 | $3,687 | $421.04 | 42% |
| Marcus Beach | 22 | $3,515 | $403.53 | 43% |
| Scenic Rim Regional | 283 | $3,382 | $254.87 | 47% |
| Eurong | 25 | $3,347 | $239.50 | 51% |
| Boonah | 15 | $3,085 | $174.68 | 60% |