Mermaid Beach Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Mermaid Beach in 2026? Explore comprehensive Airbnb analytics for Mermaid Beach, Queensland, Australia to uncover income potential. This 2026 STR market report for Mermaid Beach, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Mermaid Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mermaid Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mermaid Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mermaid Beach (2026)
Understanding the monthly revenue variations for Airbnb listings in Mermaid Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mermaid Beach is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mermaid Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,885+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,381 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,806 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,474, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mermaid Beach
Mermaid Beach Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Mermaid Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mermaid Beach:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 42% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mermaid Beach
Average Daily Rate (ADR) Airbnb Trends in Mermaid Beach (2026)
Effective short term rental pricing strategy in Mermaid Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mermaid Beach typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $367+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $162 per night.
Average Daily Rate (ADR) Trend by Month in Mermaid Beach
Get Live Mermaid Beach Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mermaid Beach (2026)
Peak Season (October, December, September)
- Revenue averages $6,295 per month
- Occupancy rates average 68.9%
- Daily rates average $262
Shoulder Season
- Revenue averages $3,546 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $224
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $220
Seasonality Insights for Mermaid Beach
- The Airbnb seasonality in Mermaid Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mermaid Beach's highest earning potential, with monthly revenues capable of climbing to $6,882, occupancy reaching a high of 75.9%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mermaid Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mermaid Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mermaid Beach (2026)
Exploring the top neighborhoods for short-term rentals in Mermaid Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mermaid Beach North | Family-friendly neighborhood with beautiful beachfront and close proximity to local cafes and restaurants. Ideal for families and beach lovers looking for a peaceful getaway. | Mermaid Beach, Pacific Fair Shopping Centre, Nobby Beach, Kurrawa Park, Surf Life Saving Club |
| Mermaid Beach South | Quieter section of Mermaid Beach perfect for relaxation, with easy access to the beach and scenic coastal walks. Attracts travelers seeking a laid-back atmosphere. | Mermaid Beach, Miami Marketta, Tallebudgera Creek, Burleigh Head National Park, Gold Coast Convention and Exhibition Centre |
| Nobby Beach | Vibrant beachside area with a lively atmosphere, trendy cafes, and a popular Sunday market. Perfect for young travelers and food enthusiasts. | Nobby Beach, Nobby's Beach Surf Life Saving Club, Nobby Beach Wheatley Park, The Village Markets, Cafes and restaurants |
| Miami Beach | Renowned for its beautiful beaches and scenic parks, Miami Beach offers a mix of relaxation and outdoor activities, making it ideal for all types of travelers. | Miami Beach, Tallebudgera Creek, Tallebudgera Surf Club, Miami One Shopping Centre, Tallebudgera State School |
| Burleigh Heads | Popular tourist destination known for its stunning beaches, national parks, and vibrant dining scene. Attracts surfers and outdoor enthusiasts. | Burleigh Heads Beach, Burleigh Heads National Park, James Street precinct, Burleigh Head Pub, Local boutiques |
| Palm Beach | Trend-setting area with beautiful beaches and trendy cafes that attract young tourists and families alike, with a relaxed, beachy vibe. | Palm Beach, Currumbin Wildlife Sanctuary, Tallebudgera Creek, The Pines Shopping Centre, Palm Beach Parklands |
| Coolangatta | Close to the Queensland-New South Wales border, this area offers stunning views, great surfing spots, and a vibrant nightlife, appealing to a diverse range of visitors. | Coolangatta Beach, Snapper Rocks, The Strand Shopping Centre, Twin Towns Services Club, Point Danger |
| Tallebudgera | Offers a mix of stunning natural beauty, including beaches and the Tallebudgera Creek, making it popular for outdoor enthusiasts and families. | Tallebudgera Creek, Burleigh Head National Park, Tallebudgera Beach, Local parks and picnic areas, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Mermaid Beach (2026)
While Mermaid Beach, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mermaid Beach to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mermaid Beach (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mermaid Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunbrite Breeze—Poolside Relaxation by the Sea
Entire Place • 4 bedrooms
2 Bedroom Ocean Front Superior AC Apartment
Entire Place • 2 bedrooms
Thirty-Nine Albatross (Apartment 8)
Entire Place • 3 bedrooms
Luxury Family Escape Sleeps10 @Turtle Beach Resort
Entire Place • 3 bedrooms
Soleil By Khove
Entire Place • 3 bedrooms
Mermaid Beachfront Retreat—Moments from Top Dining
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mermaid Beach (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Mermaid Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Belinda | 2 | $193,456 | 27 | 4.81/5.0 |
| Dean | 9 | $182,018 | 70 | 4.52/5.0 |
| Jess | 2 | $87,480 | 62 | 4.67/5.0 |
| Peter | 1 | $69,578 | 2 | Not Rated |
| Burleigh Letting Co | 1 | $57,327 | 13 | 4.54/5.0 |
| Khove | 1 | $46,104 | 1 | Not Rated |
| Zoe | 1 | $39,988 | 26 | 5.00/5.0 |
| The Property Associates | 1 | $29,231 | 5 | 5.00/5.0 |
| Elisa J | 1 | $17,473 | 5 | 4.60/5.0 |
| Michael | 1 | $10,108 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mermaid Beach.
Dive Deeper: Advanced Mermaid Beach STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mermaid Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMermaid Beach Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mermaid Beach
- The Mermaid Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mermaid Beach, Apartment/Condo properties are the most common (90.9%), reflecting the local real estate landscape.
Mermaid Beach Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mermaid Beach
- The dominant room capacity in Mermaid Beach is 2 bedrooms listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 81.8% of the active Airbnb listings in Mermaid Beach, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mermaid Beach.
Mermaid Beach Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mermaid Beach
- The most common guest capacity trend in Mermaid Beach vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mermaid Beach STR market, accounting for 68.2% of listings.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mermaid Beach.
- On average, properties in Mermaid Beach are equipped to host 5.0 guests.
Mermaid Beach Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mermaid Beach
- The most common availability pattern in Mermaid Beach falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mermaid Beach (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mermaid Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
3 listings
13.6% of total
3 Nights
4 listings
18.2% of total
4-6 Nights
2 listings
9.1% of total
30+ Nights
13 listings
59.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mermaid Beach is 30+ Nights, adopted by 59.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (59.1%) caters to monthly stays (30+ nights) in Mermaid Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 59.1% of Mermaid Beach hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 59.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mermaid Beach.
Mermaid Beach Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
9 listings
40.9% of total
Flexible
3 listings
13.6% of total
Moderate
5 listings
22.7% of total
Firm
2 listings
9.1% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Mermaid Beach
- The prevailing Airbnb cancellation policy trend in Mermaid Beach is Super Strict 30 Days, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (36.3%) and stricter (22.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 40.9% market standard in Mermaid Beach.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mermaid Beach.
Mermaid Beach STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mermaid Beach
- The overall average booking lead time for vacation rentals in Mermaid Beach is 49 days.
- Guests book furthest in advance for stays during November (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (68 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Mermaid Beach.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Mermaid Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mermaid Beach (2026)
Amenity Prevalence
Amenity Insights for Mermaid Beach
- Essential amenities in Mermaid Beach that guests expect include: Wifi, Free parking on premises, TV, Washer, Air conditioning, Dishes and silverware, Hair dryer, Hangers, Kitchen, Oven. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mermaid Beach: Wifi, Free parking on premises, TV, Washer, Air conditioning, Dishes and silverware, Hair dryer, Hangers, Kitchen, Oven.
- Prioritize adding missing essentials: Air conditioning, Dishes and silverware, Hair dryer, Hangers, Kitchen, Oven.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mermaid Beach to stay competitive.
Mermaid Beach Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mermaid Beach
- The typical guest profile for Airbnb in Mermaid Beach consists of primarily domestic travelers (80%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 80.4% of guests.
- Key international markets include Australia (80.4%) and New Zealand (10.7%).
- Top languages spoken are English (63.9%) followed by Hindi (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Adelaide.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mermaid Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fingal | 13 | $4,377 | $305.13 | 54% |
| Byron Bay | 997 | $3,963 | $424.38 | 42% |
| Byron Shire Council | 193 | $3,807 | $423.69 | 42% |
| Burleigh Heads | 28 | $3,610 | $342.10 | 50% |
| Point Lookout | 10 | $3,561 | $511.53 | 31% |
| Ewingsdale | 53 | $3,534 | $571.35 | 40% |
| Canungra | 11 | $3,364 | $229.81 | 55% |
| Tenterfield Shire Council | 10 | $3,275 | $195.98 | 54% |
| Broadbeach | 55 | $3,231 | $285.12 | 51% |
| Scenic Rim Regional | 280 | $3,189 | $249.66 | 46% |