New Farm Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in New Farm in 2026? Explore comprehensive Airbnb analytics for New Farm, Queensland, Australia to uncover income potential. This 2026 STR market report for New Farm, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in New Farm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Farm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Farm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Farm (2026)
Understanding the monthly revenue variations for Airbnb listings in New Farm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Farm is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Farm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,365+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,685 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,641 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,042, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Farm
New Farm Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the New Farm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Farm:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Farm
Average Daily Rate (ADR) Airbnb Trends in New Farm (2026)
Effective short term rental pricing strategy in New Farm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Farm typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $394+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in New Farm
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Airbnb Seasonality Analysis & Trends in New Farm (2026)
Peak Season (July, December, October)
- Revenue averages $2,505 per month
- Occupancy rates average 44.7%
- Daily rates average $224
Shoulder Season
- Revenue averages $1,851 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $203
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $192
Seasonality Insights for New Farm
- The Airbnb seasonality in New Farm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Farm's highest earning potential, with monthly revenues capable of climbing to $2,698, occupancy reaching a high of 51.6%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Farm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Farm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Farm (2026)
Exploring the top neighborhoods for short-term rentals in New Farm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| James Street | A vibrant precinct known for its stylish boutiques, art galleries, and culinary delights. This area attracts both locals and tourists looking for a trendy shopping and dining experience. | James Street Market, The Calile Hotel, Artisans' Gallery, Brisbane Supreme Court, Chester Street Bakery |
| Brunswick Street | A bustling street filled with cafes, bars, and shops, popular among young people and creatives. It offers a lively atmosphere and is close to many cultural attractions. | Fortitude Valley, Live music venues, Brunswick Street Mall, Emporium Hotel, The Valley Markets |
| New Farm Park | This large, open park with expansive green spaces attracts families and outdoor enthusiasts. Its proximity to the Brisbane River makes it ideal for leisure activities and events. | New Farm Park, Brisbane Powerhouse, Riverwalk, New Farm Village, Lush gardens |
| Merthyr Road | Considered the main street of New Farm, it is lined with trendy cafes, restaurants, and bars, making it a popular destination for dining and socializing. | The Coffee Commune, New Farm Deli, Dovetails Restaurant, Merthyr Village Shopping Centre, The Triffid |
| Lamington Drive | A quiet, tree-lined street offering a peaceful residential environment very close to the bustling urban life and parklands, making it ideal for a relaxing stay. | Close to New Farm Park, Access to local shops and cafes, Family-friendly atmosphere |
| Wellington Rd | Adjacent to the river, this tranquil area is perfect for those looking for scenic views and access to walking paths and outdoor activities. | Brisbane Riverwalk, New Farm River Park, Walking and cycling paths, Picnic areas by the river |
| New Farm Village | A charming shopping precinct known for its local shops and eateries, attracting both residents and visitors looking for a community atmosphere. | Local markets, Restaurants and cafes, Community events, Boutique shops |
| Friedrich Street | A quieter residential street that offers easy access to major attractions while providing a peaceful retreat from the busier areas. | Close proximity to Brisbane CBD, Good access to public transport, Local parks and green spaces |
Understanding Airbnb License Requirements & STR Laws in New Farm (2026)
While New Farm, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Farm to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Farm (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Farmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern 3-Bed Riverfront Apt w/ Pool in New Farm
Entire Place • 3 bedrooms
Spacious City Oasis with Leafy Courtyard/ Parking
Entire Place • 3 bedrooms
Cirque - Three Bedroom Apartment
Entire Place • 3 bedrooms
Cirque - Two Bedroom Apartment (QD)
Entire Place • 2 bedrooms
The Courtyard Store! 2Bed/2Bath ~ New Farm
Entire Place • 2 bedrooms
Cirque - Two Bedroom Apartment (QQ)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Farm (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in New Farm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| CoastalLettingCo | 4 | $72,527 | 56 | 4.03/5.0 |
| Daisy | 3 | $44,317 | 8 | 4.00/5.0 |
| Andy | 2 | $32,082 | 61 | 4.89/5.0 |
| Nilla | 1 | $26,151 | 24 | 4.96/5.0 |
| Madeline | 3 | $25,581 | 34 | 4.41/5.0 |
| Sophie Harris | 1 | $16,137 | 9 | 4.89/5.0 |
| Debbie | 1 | $13,959 | 5 | 5.00/5.0 |
| Anna | 1 | $12,200 | 31 | 4.61/5.0 |
| NestQuest Rentals | 1 | $6,150 | 16 | 4.94/5.0 |
| Tye | 1 | $5,241 | 5 | 4.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Farm.
Dive Deeper: Advanced New Farm STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Farm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Farm Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Farm
- The New Farm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Farm, Apartment/Condo properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 31.6% portion, catering likely to families or larger groups.
New Farm Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Farm
- The dominant room capacity in New Farm is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.9% of the active Airbnb listings in New Farm, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Farm.
New Farm Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Farm
- The most common guest capacity trend in New Farm vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the New Farm STR market, accounting for 57.9% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Farm.
- On average, properties in New Farm are equipped to host 3.4 guests.
New Farm Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Farm
- The most common availability pattern in New Farm falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in New Farm (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Farm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
26.3% of total
2 Nights
1 listings
5.3% of total
3 Nights
1 listings
5.3% of total
4-6 Nights
3 listings
15.8% of total
30+ Nights
9 listings
47.4% of total
Key Insights
- The most prevalent minimum stay requirement in New Farm is 30+ Nights, adopted by 47.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.4%) caters to monthly stays (30+ nights) in New Farm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.4% of New Farm hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Farm.
New Farm Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
5.3% of total
Flexible
5 listings
26.3% of total
Moderate
9 listings
47.4% of total
Firm
4 listings
21.1% of total
Cancellation Policy Insights for New Farm
- The prevailing Airbnb cancellation policy trend in New Farm is Moderate, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in New Farm may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in New Farm.
- Regularly review your cancellation policy against competitors and market demand shifts in New Farm.
New Farm STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Farm
- The overall average booking lead time for vacation rentals in New Farm is 30 days.
- Guests book furthest in advance for stays during November (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in New Farm.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these New Farm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Farm (2026)
Amenity Prevalence
Amenity Insights for New Farm
- Essential amenities in New Farm that guests expect include: TV, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Farm: TV, Wifi, Air conditioning.
- Consider adding popular differentiators like Cooking basics or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Farm to stay competitive.
New Farm Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for New Farm
- The typical guest profile for Airbnb in New Farm consists of primarily domestic travelers (74%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.5% of guests.
- Key international markets include Australia (73.5%) and United Kingdom (7.6%).
- Top languages spoken are English (63.2%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Farm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 19 | $5,252 | $496.71 | 48% |
| Fingal | 13 | $4,377 | $305.13 | 54% |
| Noosa Heads | 1,033 | $4,015 | $387.33 | 46% |
| Byron Bay | 997 | $3,963 | $424.38 | 42% |
| Byron Shire Council | 193 | $3,807 | $423.69 | 42% |
| Sunrise Beach | 105 | $3,763 | $348.50 | 47% |
| Burleigh Heads | 28 | $3,610 | $342.10 | 50% |
| Point Lookout | 10 | $3,561 | $511.53 | 31% |
| Ewingsdale | 53 | $3,534 | $571.35 | 40% |
| Marcus Beach | 21 | $3,482 | $370.16 | 45% |