Noosa Shire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in Noosa Shire in 2025? Explore comprehensive Airbnb analytics for Noosa Shire, Queensland, Australia to uncover income potential. This 2025 STR market report for Noosa Shire, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 236 active listings.
Whether you're considering an Airbnb investment in Noosa Shire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noosa Shire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Noosa Shire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Noosa Shire (2025)
Understanding the monthly revenue variations for Airbnb listings in Noosa Shire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noosa Shire is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noosa Shire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,530+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,537 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,543 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Noosa Shire
Noosa Shire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Noosa Shire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noosa Shire:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Noosa Shire
Average Daily Rate (ADR) Airbnb Trends in Noosa Shire (2025)
Effective short term rental pricing strategy in Noosa Shire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noosa Shire typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $504+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $330 or more.
- Typical properties (Median) charge around $221 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in Noosa Shire
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Airbnb Seasonality Analysis & Trends in Noosa Shire (2025)
Peak Season (December, January, April)
- Revenue averages $4,388 per month
- Occupancy rates average 47.6%
- Daily rates average $305
Shoulder Season
- Revenue averages $3,376 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $261
Low Season (February, May, June)
- Revenue drops to average $2,762 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $279
Seasonality Insights for Noosa Shire
- The Airbnb seasonality in Noosa Shire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Noosa Shire's highest earning potential, with monthly revenues capable of climbing to $4,781, occupancy reaching a high of 49.7%, and ADRs peaking at $329.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,412, occupancy could drop to 32.8%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noosa Shire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Noosa Shire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Noosa Shire (2025)
Exploring the top neighborhoods for short-term rentals in Noosa Shire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Noosa Heads | A premier beach destination known for its stunning coastline and vibrant vibe. Ideal for tourists wanting a luxurious beach experience with easy access to national parks and dining. | Noosa Main Beach, Hastings Street, Noosa National Park, Noosa River, Laguna Bay |
| Noosaville | A charming riverside area perfect for families and groups. Known for its scenic views and water activities, making it a hit among visitors looking for relaxation and fun. | Noosa River, Noosaville Foreshore, Bike Hire, Kayaking, Restaurants along the river |
| Sunshine Beach | A laid-back coastal suburb that offers a quieter beach experience while still being close to Noosa's attractions. Great for guests looking for a peaceful retreat. | Sunshine Beach, Sunshine Beach Village, Surfing Spots, Coastal Trails |
| Peregian Beach | A picturesque beach location that provides a more relaxed vibe away from the busier tourist areas, attracting those looking for a tranquil getaway. | Peregian Beach, Peregian Village, Local Markets, Surfing and Swimming |
| Coolum Beach | Popular beach spot with a friendly community atmosphere. Offers great surfing and is a perfect family destination, attracting a diverse range of guests. | Coolum Beach, Mount Coolum, Coolum Golf Club, Local Shops and Cafes |
| Marcus Beach | Less crowded than other beaches, providing a serene environment. It's perfect for nature lovers and those seeking a peaceful supply of sun and sand. | Marcus Beach, Local Pathways, Nearby Nature Reserves |
| Tewantin | A charming township providing a mix of nature and local history. Great for visitors wanting to explore beyond the beaches. | Noosa Botanical Gardens, Tewantin National Park, Historic Buildings |
| Eumundi | Famous for its vibrant markets and artistic community. Attracts visitors interested in local crafts and culture, just a short drive from Noosa. | Eumundi Markets, Art Galleries, Nearby Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Noosa Shire (2025)
While Noosa Shire, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noosa Shire to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Noosa Shire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Noosa Shirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Acreage in Noosa "A Place of Beauty"
Entire Place • 7 bedrooms
Luxurious impeccably styled waterfront Noosa home
Entire Place • 4 bedrooms
Ripples at Nola
Entire Place • 3 bedrooms
Tallowood Rise Hinterland Escape
Entire Place • 4 bedrooms
The Peninsula - spacious waterfront & heated Spa
Entire Place • 5 bedrooms
Classic Canal Oasis with Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Noosa Shire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Noosa Shire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John | 9 | $397,100 | 120 | 4.92/5.0 |
| Jordana & Matt | 3 | $354,476 | 183 | 4.96/5.0 |
| Team Tabi | 9 | $327,506 | 636 | 4.86/5.0 |
| Paul | 9 | $311,950 | 237 | 4.83/5.0 |
| Coastal Hosting | 11 | $310,124 | 329 | 4.80/5.0 |
| Mel | 4 | $310,085 | 401 | 4.92/5.0 |
| Jahna | 4 | $228,419 | 59 | 4.91/5.0 |
| Holiday Homes@Noosa | 4 | $191,247 | 112 | 4.93/5.0 |
| Melissa | 1 | $179,449 | 82 | 4.85/5.0 |
| Aspire Property Management | 3 | $161,622 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noosa Shire.
Dive Deeper: Advanced Noosa Shire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noosa Shire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNoosa Shire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Noosa Shire
- The Noosa Shire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 236 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Noosa Shire, House properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 47.5% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.5%) offer potential for unique stay experiences.
Noosa Shire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Noosa Shire
- The dominant room capacity in Noosa Shire is 2 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.3% of the active Airbnb listings in Noosa Shire, indicating a high concentration in these sizes.
- A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Noosa Shire.
Noosa Shire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Noosa Shire
- The most common guest capacity trend in Noosa Shire vacation rentals is listings accommodating 4 guests (22%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Noosa Shire STR market, accounting for 43.2% of listings.
- 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noosa Shire.
- On average, properties in Noosa Shire are equipped to host 4.7 guests.
Noosa Shire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Noosa Shire
- The most common availability pattern in Noosa Shire falls within the 271-366 days range, representing 46.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Noosa Shire (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Noosa Shire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
13.9% of total
2 Nights
55 listings
24.7% of total
3 Nights
29 listings
13% of total
4-6 Nights
30 listings
13.5% of total
7-29 Nights
5 listings
2.2% of total
30+ Nights
73 listings
32.7% of total
Key Insights
- The most prevalent minimum stay requirement in Noosa Shire is 30+ Nights, adopted by 32.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.7%) caters to monthly stays (30+ nights) in Noosa Shire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.7% of Noosa Shire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noosa Shire.
Noosa Shire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
3.9% of total
Super Strict 60 Days
5 listings
2.5% of total
Flexible
14 listings
6.9% of total
Moderate
44 listings
21.7% of total
Firm
51 listings
25.1% of total
Strict
81 listings
39.9% of total
Cancellation Policy Insights for Noosa Shire
- The prevailing Airbnb cancellation policy trend in Noosa Shire is Strict, used by 39.9% of listings.
- A majority (65.0%) of hosts in Noosa Shire utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.9% market standard in Noosa Shire.
- With 39.9% using Strict terms, this is a viable option in Noosa Shire, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Noosa Shire.
Noosa Shire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Noosa Shire
- The overall average booking lead time for vacation rentals in Noosa Shire is 63 days.
- Guests book furthest in advance for stays during November (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Spring (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Noosa Shire.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Noosa Shire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Noosa Shire (2025)
Amenity Prevalence
Amenity Insights for Noosa Shire
- Popular amenities like Kitchen, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Noosa Shire to stay competitive.
Noosa Shire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Noosa Shire
- The typical guest profile for Airbnb in Noosa Shire consists of primarily domestic travelers (83%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.1% of guests.
- Key international markets include Australia (83.1%) and United Kingdom (4.6%).
- Top languages spoken are English (69.3%) followed by Spanish (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Noosa Shire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 19 | $5,774 | $500.27 | 48% |
| Kingfisher Bay | 29 | $4,339 | $347.05 | 44% |
| Noosa Heads | 1,006 | $4,068 | $393.00 | 47% |
| Happy Valley | 11 | $3,944 | $238.97 | 59% |
| Sunshine Beach | 296 | $3,395 | $423.53 | 42% |
| Sunrise Beach | 120 | $3,385 | $389.01 | 47% |
| Eurong | 23 | $2,901 | $231.38 | 51% |
| Marcus Beach | 26 | $2,878 | $490.97 | 42% |
| Scenic Rim Regional | 305 | $2,827 | $258.11 | 45% |
| Sunshine Coast Regional | 3,627 | $2,674 | $262.40 | 47% |