South Brisbane Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Queensland, Australia
Is Airbnb profitable in South Brisbane in 2025? Explore comprehensive Airbnb analytics for South Brisbane, Queensland, Australia to uncover income potential. This 2025 STR market report for South Brisbane, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in South Brisbane, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Brisbane Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Brisbane Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Brisbane (2025)
Understanding the monthly revenue variations for Airbnb listings in South Brisbane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Brisbane is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Brisbane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,154+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,108 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,255 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,257, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Brisbane
South Brisbane Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Brisbane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Brisbane:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Brisbane
Average Daily Rate (ADR) Airbnb Trends in South Brisbane (2025)
Effective short term rental pricing strategy in South Brisbane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Brisbane typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $156 per night.
Average Daily Rate (ADR) Trend by Month in South Brisbane
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Airbnb Seasonality Analysis & Trends in South Brisbane (2025)
Peak Season (June, July, August)
- Revenue averages $4,649 per month
- Occupancy rates average 68.3%
- Daily rates average $224
Shoulder Season
- Revenue averages $1,797 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $227
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $276
Seasonality Insights for South Brisbane
- The Airbnb seasonality in South Brisbane shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Brisbane's highest earning potential, with monthly revenues capable of climbing to $5,556, occupancy reaching a high of 71.9%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Brisbane.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Brisbane seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Brisbane (2025)
Exploring the top neighborhoods for short-term rentals in South Brisbane? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West End | Vibrant cultural hub with a mix of cafes, restaurants, and markets. It's popular with both locals and tourists, offering a lively atmosphere and close proximity to the Brisbane CBD. | Boundary Street Markets, Orleigh Park, Cultural Precinct, South Bank Parklands, Brisbane Convention and Exhibition Centre |
| South Bank | Renowned for its beautiful parklands, lagoon, and cultural venues. An ideal location for families and tourists who want easy access to Brisbane's attractions and events. | South Bank Parklands, QAGOMA, Queensland Museum, Streets Beach, Little Stanley Street |
| Woolloongabba | Famous for the Gabba cricket ground and a growing dining scene. It attracts sports fans and those looking for a mix of entertainment and local life. | The Gabba, Buranda Village, Gourmet food precinct, Cricket Ground, The Brisbane Markets |
| Highgate Hill | Known for its quiet, leafy streets and impressive views of the city. It has a mix of character homes and a relaxed lifestyle, appealing to a more tranquil crowd. | Herston Golf Club, Dutton Park, Highgate Hill Historical Walk, Local cafes and eateries |
| Kangaroo Point | Offers stunning views of the Brisbane skyline and river, making it popular with tourists. Great for outdoor activities like rock climbing and walking along the riverwalk. | Cliff walks, Story Bridge, Kangaroo Point Cliffs, The Brisbane River |
| Greenslopes | A suburban area with a mix of families and young professionals. It's close to the city and offers good amenities. | Greenslopes Private Hospital, Local parks, Shopping centres, Transit access |
| Yeerongpilly | Emerging neighborhood with potential for development. It's popular with families and offers larger homes at competitive prices. | Yeerongpilly Green, Local schools, Parks and recreation areas |
| Taringa | Known for its proximity to the University of Queensland, making it popular with students and academics. A growing area with good transport links. | Taringa Village, University of Queensland, Local cafes and eateries, Shopping precincts |
Understanding Airbnb License Requirements & STR Laws in South Brisbane (2025)
While South Brisbane, Queensland, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Brisbane to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Brisbane (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Brisbanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Perfect Location | Gym, Pool & Parking M22
Entire Place • 1 bedroom
Fully Equipped Inner-City Studio near CBD
Entire Place • 1 bedroom
City View Apt w/ Balcony, King Bed & Parking
Entire Place • 2 bedrooms
Unbeatable River&City View 3Bedroom +Pool/2Carpark
Entire Place • 3 bedrooms
Inner-City 2BR Apt | Balcony Pool & Parking
Entire Place • 2 bedrooms
Panorama river view with Free Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Brisbane (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Brisbane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alice | 5 | $170,663 | 135 | 4.61/5.0 |
| Bedspoke Brisbane | 4 | $115,440 | 129 | 4.70/5.0 |
| Tong | 3 | $72,349 | 76 | 4.67/5.0 |
| Olivia | 2 | $71,525 | 14 | 4.75/5.0 |
| George | 3 | $64,060 | 34 | 4.71/5.0 |
| Eddy | 3 | $57,281 | 73 | 4.61/5.0 |
| Sophie Harris | 1 | $37,171 | 39 | 4.72/5.0 |
| Gary | 1 | $27,300 | 58 | 4.76/5.0 |
| AuYu Australia | 1 | $25,514 | 41 | 4.37/5.0 |
| Airhome Brisbane | 2 | $25,028 | 35 | 4.01/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Brisbane.
Dive Deeper: Advanced South Brisbane STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Brisbane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Brisbane Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Brisbane
- The South Brisbane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Brisbane, Apartment/Condo properties are the most common (96.9%), reflecting the local real estate landscape.
- Smaller segments like house (combined 3.1%) offer potential for unique stay experiences.
South Brisbane Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Brisbane
- The dominant room capacity in South Brisbane is 2 bedrooms listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 93.7% of the active Airbnb listings in South Brisbane, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in South Brisbane.
South Brisbane Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Brisbane
- The most common guest capacity trend in South Brisbane vacation rentals is listings accommodating 4 guests (43.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the South Brisbane STR market, accounting for 68.8% of listings.
- On average, properties in South Brisbane are equipped to host 3.8 guests.
South Brisbane Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Brisbane
- The most common availability pattern in South Brisbane falls within the 181-270 days range, representing 71.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Brisbane (71.9%), reflecting common guest stay durations or potential owner blocking patterns.
South Brisbane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
18.8% of total
2 Nights
7 listings
21.9% of total
4-6 Nights
1 listings
3.1% of total
30+ Nights
18 listings
56.3% of total
Key Insights
- The most prevalent minimum stay requirement in South Brisbane is 30+ Nights, adopted by 56.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (56.3%) caters to monthly stays (30+ nights) in South Brisbane, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 56.3% of South Brisbane hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 56.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Brisbane.
South Brisbane Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
15.6% of total
Moderate
18 listings
56.3% of total
Firm
8 listings
25% of total
Strict
1 listings
3.1% of total
Cancellation Policy Insights for South Brisbane
- The prevailing Airbnb cancellation policy trend in South Brisbane is Moderate, used by 56.3% of listings.
- The market strongly favors guest-friendly terms, with 71.9% of listings offering Flexible or Moderate policies. This suggests guests in South Brisbane may expect booking flexibility.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.3% market standard in South Brisbane.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Brisbane.
South Brisbane STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Brisbane
- The overall average booking lead time for vacation rentals in South Brisbane is 30 days.
- Guests book furthest in advance for stays during November (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in South Brisbane.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these South Brisbane averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Brisbane (2025)
Amenity Prevalence
Amenity Insights for South Brisbane
- Essential amenities in South Brisbane that guests expect include: Washer, Air conditioning, Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Brisbane: Washer, Air conditioning, Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Brisbane to stay competitive.
South Brisbane Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Brisbane
- The typical guest profile for Airbnb in South Brisbane consists of primarily domestic travelers (74%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 74.0% of guests.
- Key international markets include Australia (74%) and New Zealand (5.3%).
- Top languages spoken are English (73.3%) followed by Chinese (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Brisbane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 19 | $5,638 | $491.44 | 48% |
| Fingal | 14 | $4,418 | $323.82 | 55% |
| Noosa Heads | 1,036 | $4,233 | $391.38 | 47% |
| Byron Bay | 1,000 | $4,231 | $430.01 | 43% |
| Ewingsdale | 53 | $4,165 | $572.71 | 43% |
| Byron Shire Council | 204 | $4,030 | $426.04 | 44% |
| Sunrise Beach | 110 | $3,968 | $363.41 | 49% |
| Sunshine Beach | 282 | $3,687 | $421.04 | 42% |
| Marcus Beach | 22 | $3,515 | $403.53 | 43% |
| Tenterfield Shire Council | 10 | $3,433 | $198.96 | 55% |