Devonport Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Devonport in 2025? Explore comprehensive Airbnb analytics for Devonport, Tasmania, Australia to uncover income potential. This 2025 STR market report for Devonport, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Devonport, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Devonport Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Devonport Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Devonport (2025)
Understanding the monthly revenue variations for Airbnb listings in Devonport is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Devonport is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Devonport across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,836 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $955, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Devonport
Devonport Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Devonport STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Devonport:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Devonport
Average Daily Rate (ADR) Airbnb Trends in Devonport (2025)
Effective short term rental pricing strategy in Devonport involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Devonport typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Devonport
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Airbnb Seasonality Analysis & Trends in Devonport (2025)
Peak Season (January, December, April)
- Revenue averages $2,474 per month
- Occupancy rates average 56.5%
- Daily rates average $131
Shoulder Season
- Revenue averages $2,062 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $126
Low Season (July, August, September)
- Revenue drops to average $1,582 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $123
Seasonality Insights for Devonport
- The Airbnb seasonality in Devonport shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Devonport's highest earning potential, with monthly revenues capable of climbing to $2,601, occupancy reaching a high of 60.4%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,428, occupancy could drop to 40.8%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Devonport.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Devonport seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Devonport (2025)
Exploring the top neighborhoods for short-term rentals in Devonport? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Devonport Waterfront | Scenic location along the Mersey River, suitable for waterfront activities and close to the city center. Attracts tourists wanting easy access to cafes, parks, and transportation. | Devonport Ferry Terminal, Devonport Regional Gallery, Bluff Beach, Spirit of Tasmania |
| East Devonport | A residential area near the beach that offers affordable accommodations and is close to popular local attractions, appealing to families and travelers seeking relaxation. | East Devonport Beach, Tiagarra Aboriginal Cultural Centre, Mersey Bluff Lighthouse |
| West Devonport | Known for its community feel and proximity to key amenities, this area is ideal for those looking for budget-friendly Airbnb options. | West Park, Devonport Golf Club, Local cafe scene |
| Don Reserve | Offers a natural setting with walking trails and picnic areas, great for outdoor enthusiasts and families. | Don River Railway, Local parks, Nature reserves |
| Coles Beach | A stunning beach area perfect for summer visitors, provides opportunities for swimming, fishing, and relaxing by the shore. | Coles Beach, Mersey River, Local dining options |
| Ferry Terminal Area | An important transportation hub that attracts travelers arriving from the mainland, making it a prime spot for short stays. | Ferry Terminal, Nearby cafes, Proximity to city center |
| Mersey Bluff | A picturesque area with iconic cliffs and panoramic views, popular for its natural beauty and walking trails. | Mersey Bluff Lighthouse, Walking tracks, Beautiful views |
| Devonport City Centre | The vibrant heart of Devonport, offering shopping, dining, and easy access to local amenities, attracting both tourists and business travelers. | Retail shops, Restaurants, Cafes, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Devonport (2025)
Yes, Devonport, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Devonport to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Devonport (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Devonportbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Annie's Home
Entire Place • 4 bedrooms
ONE Luxury Apartment
Entire Place • 3 bedrooms
4 Bedroom house with spa at Don Devonport Tasmania
Entire Place • 4 bedrooms
Incredible home for 7 - beautiful garden and deck
Entire Place • 3 bedrooms
Badger’s Inlet Devonport
Entire Place • 2 bedrooms
Devonport Serenity - great for groups and families
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Devonport (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Devonport based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ben And Camille | 6 | $207,055 | 592 | 4.93/5.0 |
| Jamie | 5 | $132,087 | 232 | 4.92/5.0 |
| Adam | 2 | $102,220 | 188 | 4.94/5.0 |
| Ivor And Trine | 2 | $66,690 | 245 | 4.96/5.0 |
| Michael | 2 | $57,724 | 115 | 4.91/5.0 |
| John And Lyndall | 3 | $55,571 | 401 | 4.98/5.0 |
| MaisonNets | 3 | $51,577 | 38 | 4.51/5.0 |
| Aylin | 7 | $50,030 | 75 | 4.15/5.0 |
| Mel | 2 | $49,343 | 102 | 4.64/5.0 |
| Maureen | 1 | $46,107 | 68 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Devonport.
Dive Deeper: Advanced Devonport STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Devonport. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDevonport Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Devonport
- The Devonport Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Devonport, House properties are the most common (56.6%), reflecting the local real estate landscape.
- Houses represent a significant 56.6% portion, catering likely to families or larger groups.
- The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Devonport Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Devonport
- The dominant room capacity in Devonport is 2 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.6% of the active Airbnb listings in Devonport, indicating a high concentration in these sizes.
- A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Devonport.
Devonport Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Devonport
- The most common guest capacity trend in Devonport vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Devonport STR market, accounting for 55.6% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Devonport.
- On average, properties in Devonport are equipped to host 3.9 guests.
Devonport Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Devonport
- The most common availability pattern in Devonport falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Devonport (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Devonport Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
50% of total
2 Nights
29 listings
32.2% of total
3 Nights
3 listings
3.3% of total
4-6 Nights
2 listings
2.2% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
10 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Devonport is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Devonport Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Devonport, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Devonport hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Devonport.
Devonport Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
3.4% of total
Flexible
28 listings
31.5% of total
Moderate
28 listings
31.5% of total
Firm
7 listings
7.9% of total
Strict
23 listings
25.8% of total
Cancellation Policy Insights for Devonport
- The prevailing Airbnb cancellation policy trend in Devonport is Flexible, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (63.0%) and stricter (33.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.5% market standard in Devonport.
- Regularly review your cancellation policy against competitors and market demand shifts in Devonport.
Devonport STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Devonport
- The overall average booking lead time for vacation rentals in Devonport is 52 days.
- Guests book furthest in advance for stays during March (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Devonport.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Devonport averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Devonport (2025)
Amenity Prevalence
Amenity Insights for Devonport
- Essential amenities in Devonport that guests expect include: TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Devonport: TV, Smoke alarm.
- Prioritize adding missing essentials: TV, Smoke alarm.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Devonport to stay competitive.
Devonport Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Devonport
- The typical guest profile for Airbnb in Devonport consists of primarily domestic travelers (89%), often arriving from nearby Hobart, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 88.5% of guests.
- Key international markets include Australia (88.5%) and United States (2.3%).
- Top languages spoken are English (68.8%) followed by Chinese (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hobart and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Devonport Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 13 | $4,097 | $208.63 | 62% |
| Waratah-Wynyard | 38 | $2,984 | $188.67 | 50% |
| Kentish | 66 | $2,894 | $190.06 | 53% |
| Turners Beach | 11 | $2,654 | $242.16 | 50% |
| Sisters Beach | 26 | $2,605 | $177.40 | 49% |
| Central Highlands | 22 | $2,596 | $176.64 | 44% |
| Strahan | 66 | $2,594 | $161.57 | 55% |
| Hobart | 1,542 | $2,513 | $176.78 | 53% |
| City of Clarence | 18 | $2,464 | $237.50 | 43% |
| Meander Valley | 32 | $2,437 | $176.14 | 50% |