Strahan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tasmania, Australia
Is Airbnb profitable in Strahan in 2025? Explore comprehensive Airbnb analytics for Strahan, Tasmania, Australia to uncover income potential. This 2025 STR market report for Strahan, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Strahan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Strahan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Strahan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Strahan (2025)
Understanding the monthly revenue variations for Airbnb listings in Strahan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Strahan is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Strahan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,242+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,939 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,698 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,609, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Strahan
Strahan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Strahan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Strahan:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Strahan
Average Daily Rate (ADR) Airbnb Trends in Strahan (2025)
Effective short term rental pricing strategy in Strahan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Strahan typically peaks in February and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Strahan
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Airbnb Seasonality Analysis & Trends in Strahan (2025)
Peak Season (January, March, February)
- Revenue averages $4,059 per month
- Occupancy rates average 71.2%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,862 per month
- Occupancy maintains around 54.1%
- Daily rates hold near $160
Low Season (June, July, August)
- Revenue drops to average $2,073 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $147
Seasonality Insights for Strahan
- The Airbnb seasonality in Strahan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Strahan's highest earning potential, with monthly revenues capable of climbing to $4,254, occupancy reaching a high of 72.7%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,973, occupancy could drop to 40.6%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Strahan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Strahan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Strahan (2025)
Exploring the top neighborhoods for short-term rentals in Strahan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Strahan Village | A charming waterfront village known for its scenic views and proximity to the Gordon River. Ideal for visitors looking for a quaint, relaxing experience with access to local eateries and shops. | Gordon River Cruises, Strahan Harbour, West Coast Wilderness Railway, Ocean Beach, Strahan Golf Club |
| Macquarie Harbour | Offers stunning waterfront properties and luxurious stays, appealing to travelers seeking relaxation and adventure on the water. Excellent for fishing, boating, and nature excursions. | Macquarie Harbour, Hells Gates, Strahan Jetty, Fishing Tours, Scenic Flights |
| Ocean Beach | Known for its beautiful stretch of sandy coastline and outdoor activities. Great for tourists who enjoy beach activities and nature walks. | Ocean Beach, Bird River, Hiking Trails, Fishing Spots, Scenic Lookouts |
| Gordon River | Famous for its pristine environment and wilderness experiences. A perfect spot for eco-tourism and those looking to connect with nature. | Gordon River Cruises, Rainforest Walks, Wildlife Viewing, Photography Tours, Fishing |
| Sarah Island | A historic site with rich convict history, attracting history enthusiasts and tourists interested in learning about Tasmania's past. Unique cultural experiences in a remote setting. | Sarah Island Historic Site, Cruise Tours, Guided History Walks, Scenic Regions, Wildlife Tours |
| Strahan Shops | The local shopping area provides convenience for tourists looking to explore local products and souvenirs. Ideal for guests wanting a central location close to amenities. | Local Craft Shops, Cafes, Restaurants, Souvenir Stores, Visitor Information Centre |
| Strahan Discovery Park | Great for families and outdoor enthusiasts, offering camping and cabin accommodation amidst natural beauty. Ideal for exploring the surrounding wilderness. | Camping Grounds, Nature Trails, Play Areas, BBQ Facilities, Proximity to National Parks |
| Regatta Point | A tranquil area with beautiful views of the harbour, ideal for a peaceful getaway and close to popular attractions, making it a good choice for relaxation. | Regatta Point Lookout, Walking Trails, Scenic Boat Tours, Fishing Spots, Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Strahan (2025)
Yes, Strahan, Tasmania, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Strahan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Strahan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Strahanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tasmania's Most Iconic Stay — Captain's Rest
Entire Place • 1 bedroom
Harbour Lookout - 2 bathrooms
Entire Place • 4 bedrooms
WHEELHOUSE APARTMENT 2
Entire Place • 2 bedrooms
WHEELHOUSE APARTMENTS 1 STRAHAN
Entire Place • 1 bedroom
The Red Door Strahan
Entire Place • 3 bedrooms
The Launch Pad
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Strahan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Strahan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mick & Prue | 5 | $173,069 | 101 | 4.90/5.0 |
| Andrea | 2 | $145,063 | 203 | 4.76/5.0 |
| Sarah | 1 | $136,134 | 785 | 4.97/5.0 |
| Vanessa | 4 | $134,238 | 221 | 4.71/5.0 |
| Michelle | 7 | $114,609 | 380 | 4.56/5.0 |
| Tia - G G | 4 | $99,294 | 1202 | 4.70/5.0 |
| Susan | 1 | $74,784 | 124 | 5.00/5.0 |
| Kerrellie | 3 | $71,872 | 180 | 4.86/5.0 |
| Nardi | 1 | $55,706 | 793 | 4.87/5.0 |
| Margaret | 2 | $53,047 | 757 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Strahan.
Dive Deeper: Advanced Strahan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Strahan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStrahan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Strahan
- The Strahan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Strahan, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Strahan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Strahan
- The dominant room capacity in Strahan is 1 bedroom listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Strahan, indicating a high concentration in these sizes.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Strahan.
Strahan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Strahan
- The most common guest capacity trend in Strahan vacation rentals is listings accommodating 2 guests (34.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Strahan STR market, accounting for 57.1% of listings.
- 31.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Strahan.
- On average, properties in Strahan are equipped to host 4.0 guests.
Strahan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Strahan
- The most common availability pattern in Strahan falls within the 91-180 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Strahan (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Strahan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
24.2% of total
2 Nights
18 listings
29% of total
4-6 Nights
2 listings
3.2% of total
30+ Nights
27 listings
43.5% of total
Key Insights
- The most prevalent minimum stay requirement in Strahan is 30+ Nights, adopted by 43.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.5%) caters to monthly stays (30+ nights) in Strahan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.5% of Strahan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Strahan.
Strahan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
52.5% of total
Moderate
15 listings
24.6% of total
Firm
8 listings
13.1% of total
Strict
6 listings
9.8% of total
Cancellation Policy Insights for Strahan
- The prevailing Airbnb cancellation policy trend in Strahan is Flexible, used by 52.5% of listings.
- The market strongly favors guest-friendly terms, with 77.1% of listings offering Flexible or Moderate policies. This suggests guests in Strahan may expect booking flexibility.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.5% market standard in Strahan.
- Given the high prevalence of Flexible policies (52.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Strahan.
Strahan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Strahan
- The overall average booking lead time for vacation rentals in Strahan is 76 days.
- Guests book furthest in advance for stays during January (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (107 days avg.) sees the longest lead times, while Summer (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Strahan.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Strahan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Strahan (2025)
Amenity Prevalence
Amenity Insights for Strahan
- Essential amenities in Strahan that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Strahan: Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Strahan to stay competitive.
Strahan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Strahan
- The typical guest profile for Airbnb in Strahan consists of primarily domestic travelers (87%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.7% of guests.
- Key international markets include Australia (86.7%) and United States (3%).
- Top languages spoken are English (73.6%) followed by French (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Strahan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kentish | 68 | $2,869 | $194.75 | 54% |
| West Tamar | 66 | $2,583 | $200.12 | 52% |
| Turners Beach | 12 | $2,484 | $249.66 | 50% |
| Meander Valley | 29 | $2,455 | $172.00 | 52% |
| Arthur River | 10 | $2,439 | $161.18 | 51% |
| Derwent Valley | 22 | $2,327 | $175.63 | 50% |
| Central Highlands | 23 | $2,229 | $176.85 | 42% |
| Ellendale | 10 | $2,210 | $175.24 | 45% |
| Penguin | 49 | $2,191 | $167.62 | 51% |
| Southport | 12 | $2,164 | $167.75 | 46% |