Blairgowrie Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Blairgowrie in 2026? Explore comprehensive Airbnb analytics for Blairgowrie, Victoria, Australia to uncover income potential. This 2026 STR market report for Blairgowrie, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Blairgowrie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blairgowrie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Blairgowrie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Blairgowrie (2026)
Understanding the monthly revenue variations for Airbnb listings in Blairgowrie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blairgowrie is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blairgowrie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,965 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,441 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,456, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blairgowrie
Blairgowrie Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Blairgowrie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blairgowrie:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blairgowrie
Average Daily Rate (ADR) Airbnb Trends in Blairgowrie (2026)
Effective short term rental pricing strategy in Blairgowrie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blairgowrie typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $534+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $386 or more.
- Typical properties (Median) charge around $281 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Blairgowrie
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Airbnb Seasonality Analysis & Trends in Blairgowrie (2026)
Peak Season (December, January, November)
- Revenue averages $6,061 per month
- Occupancy rates average 41.8%
- Daily rates average $418
Shoulder Season
- Revenue averages $2,578 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $282
Low Season (February, March, May)
- Revenue drops to average $653 per month
- Occupancy decreases to average 8.2%
- Daily rates adjust to average $272
Seasonality Insights for Blairgowrie
- The Airbnb seasonality in Blairgowrie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Blairgowrie's highest earning potential, with monthly revenues capable of climbing to $7,438, occupancy reaching a high of 46.7%, and ADRs peaking at $449.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $238.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blairgowrie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Blairgowrie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Blairgowrie (2026)
Exploring the top neighborhoods for short-term rentals in Blairgowrie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blairgowrie Beach | A stunning beach destination known for its picturesque coastline and crystal-clear waters. Ideal for tourists looking for a relaxing getaway with easy beach access and charming seaside vibes. | Blairgowrie Pier, Blairgowrie Beach, Rye Ocean Beach, Sorrento Back Beach, Blairgowrie Marina |
| Sorrento | A popular holiday township with beautiful beaches and vibrant local culture. Attracts visitors seeking both relaxation and adventure, with easy access to restaurants and shops. | Sorrento Beach, Sorrento Ferry Terminal, Point Nepean National Park, Sorrento Golf Club |
| Rye | Known for its family-friendly atmosphere, Rye offers a leisurely beach experience and plenty of outdoor activities. Great for families and groups looking for sun and fun. | Rye Foreshore, Rye Ocean Beach, Rye Back Beach, Ostend Beach, Rye RSL |
| Rosebud | A scenic coastal town with beautiful beaches and a relaxed atmosphere, perfect for families and groups looking for beachside fun. | Rosebud Beach, Rosebud Pier, Rosebud Village Shopping Centre, Sandy Point Beach |
| Dromana | A charming coastal town that combines beautiful beaches with a vibrant atmosphere. Popular for its wineries and local attractions, appealing to a wide range of tourists. | Dromana Beach, Dromana Pier, Dromana Drive-In, Eagle Ridge Golf Course |
| Portsea | An upscale seaside destination known for its stunning scenery and luxury accommodations. Attracts visitors looking for a high-end beach experience. | Portsea Beach, Portsea Golf Club, Point Nepean National Park, Portsea Hotel |
| Cape Schanck | Home to breathtaking views and beautiful landscapes, Cape Schanck appeals to nature lovers and those looking for a peaceful retreat away from the hustle and bustle. | Cape Schanck Lighthouse, Bushwalking Trails, Ramsay Beach, Baldrys Cave |
| Fingal | A hidden gem with pristine beaches and a tranquil atmosphere, perfect for visitors seeking a serene holiday experience away from crowded tourist spots. | Fingal Beach, The Flinders Golf Club, Rye Ocean Beach, Moonah Links Golf Course |
Understanding Airbnb License Requirements & STR Laws in Blairgowrie (2026)
While Blairgowrie, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blairgowrie to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Blairgowrie (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Blairgowriebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand New Blairgowrie Beach House
Entire Place • 5 bedrooms
The Dunes with heated spa
Entire Place • 3 bedrooms
Madeleine's Retreat 450M to Beach & 1KM to Shops
Entire Place • 5 bedrooms
Escapades at Blairgowrie
Entire Place • 1 bedroom
Family Beach Retreat With Heated Pool Blairgowrie
Entire Place • 5 bedrooms
Spraypoint Cottage- Perfect Winter Getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Blairgowrie (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Blairgowrie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peachy Properties | 3 | $65,527 | 25 | 4.86/5.0 |
| Karen | 1 | $63,560 | 2 | Not Rated |
| Jellis Craig Short Stays | 2 | $62,154 | 21 | 4.80/5.0 |
| Property Mums | 1 | $45,959 | 23 | 4.78/5.0 |
| Amber | 1 | $37,392 | 7 | 4.57/5.0 |
| Richard And Annette | 1 | $30,742 | 9 | 5.00/5.0 |
| Caitlin | 1 | $30,106 | 5 | 5.00/5.0 |
| Julia | 1 | $28,452 | 11 | 5.00/5.0 |
| Kate | 1 | $27,846 | 28 | 5.00/5.0 |
| Lively Properties | 1 | $25,717 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blairgowrie.
Dive Deeper: Advanced Blairgowrie STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blairgowrie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlairgowrie Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blairgowrie
- The Blairgowrie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blairgowrie, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Blairgowrie Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blairgowrie
- The dominant room capacity in Blairgowrie is 3 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 63.2% of the active Airbnb listings in Blairgowrie, indicating a high concentration in these sizes.
- A significant 79.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Blairgowrie.
Blairgowrie Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blairgowrie
- The most common guest capacity trend in Blairgowrie vacation rentals is listings accommodating 8+ guests (47.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Blairgowrie STR market, accounting for 63.2% of listings.
- 79.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blairgowrie.
- On average, properties in Blairgowrie are equipped to host 6.6 guests.
Blairgowrie Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blairgowrie
- The most common availability pattern in Blairgowrie falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Blairgowrie (78.9%), reflecting common guest stay durations or potential owner blocking patterns.
Blairgowrie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
5 listings
26.3% of total
30+ Nights
13 listings
68.4% of total
Key Insights
- The most prevalent minimum stay requirement in Blairgowrie is 30+ Nights, adopted by 68.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (68.4%) caters to monthly stays (30+ nights) in Blairgowrie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 68.4% of Blairgowrie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 68.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blairgowrie.
Blairgowrie Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
5.3% of total
Super Strict 30 Days
1 listings
5.3% of total
Flexible
2 listings
10.5% of total
Moderate
3 listings
15.8% of total
Firm
9 listings
47.4% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Blairgowrie
- The prevailing Airbnb cancellation policy trend in Blairgowrie is Firm, used by 47.4% of listings.
- A majority (63.2%) of hosts in Blairgowrie utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.4% market standard in Blairgowrie.
- Regularly review your cancellation policy against competitors and market demand shifts in Blairgowrie.
Blairgowrie STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Blairgowrie
- The overall average booking lead time for vacation rentals in Blairgowrie is 41 days.
- Guests book furthest in advance for stays during January (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Spring (3 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Blairgowrie.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Blairgowrie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Blairgowrie (2026)
Amenity Prevalence
Amenity Insights for Blairgowrie
- Essential amenities in Blairgowrie that guests expect include: Washer, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blairgowrie: Washer, Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blairgowrie to stay competitive.
Blairgowrie Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Blairgowrie
- The typical guest profile for Airbnb in Blairgowrie consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 92.5% of guests.
- Key international markets include Australia (92.5%) and United Kingdom (2.5%).
- Top languages spoken are English (77.3%) followed by Chinese (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Blairgowrie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,310 | $475.97 | 38% |
| Port Melbourne | 10 | $3,912 | $298.03 | 51% |
| Mount Martha | 15 | $3,621 | $514.62 | 30% |
| King Island Council | 15 | $3,366 | $445.55 | 32% |
| Leopold | 12 | $2,959 | $432.77 | 36% |
| Lyonville | 10 | $2,925 | $349.98 | 36% |
| Lancefield | 19 | $2,920 | $219.11 | 39% |
| Daylesford | 444 | $2,889 | $293.59 | 36% |
| Shire of Murrindindi | 76 | $2,833 | $311.08 | 37% |
| Shire of Hepburn | 272 | $2,794 | $309.30 | 36% |