Carlton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Carlton in 2025? Explore comprehensive Airbnb analytics for Carlton, Victoria, Australia to uncover income potential. This 2025 STR market report for Carlton, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Carlton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carlton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carlton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carlton (2025)
Understanding the monthly revenue variations for Airbnb listings in Carlton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carlton is typically September, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carlton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,772+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,177 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carlton
Carlton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carlton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carlton:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carlton
Average Daily Rate (ADR) Airbnb Trends in Carlton (2025)
Effective short term rental pricing strategy in Carlton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carlton typically peaks in October and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Carlton
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Airbnb Seasonality Analysis & Trends in Carlton (2025)
Peak Season (September, June, August)
- Revenue averages $1,944 per month
- Occupancy rates average 45.2%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,295 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $131
Low Season (January, February, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $124
Seasonality Insights for Carlton
- The Airbnb seasonality in Carlton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carlton's highest earning potential, with monthly revenues capable of climbing to $1,987, occupancy reaching a high of 48.6%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carlton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carlton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carlton (2025)
Exploring the top neighborhoods for short-term rentals in Carlton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Carlton North | A leafy suburb with a vibrant community atmosphere. Popular for its parks, cafes, and proximity to the city, making it a favorable location for families and young professionals alike. | Princes Park, University of Melbourne, Ceres Community Environment Park, Melbourne Zoo, Carlton Gardens |
| Lygon Street | Famous for its Italian heritage and dining experience. This area attracts food lovers and tourists, making it a prime location for Airbnb hosting. | Lygon Street restaurants, Caffé e Cucina, Gelato shops, Cinema Nova, Melbourne Polytechnic |
| Brunswick East | Known for its eclectic vibe, artistic community, and proximity to public transport. This area offers unique housing and is popular among millennials and students. | Sumner Park, Merlynston Creek, Cambridge Street cafés, Brunswick Street, Local markets |
| Carlton | A suburb rich in history and culture, known for its diverse community and educational institutions, appealing to travelers visiting the University area. | Royal Exhibition Building, Melbourne Museum, Lygon Street dining, Carlton Gardens, Australian Centre for the Moving Image |
| Fitzroy | Just west of Carlton, Fitzroy is famous for its bohemian culture and vibrant nightlife, making it popular among tourists looking for a lively atmosphere. | Smith Street shops, Brunswick Street, Fitzroy Gardens, Fitzroy Street art, Live music venues |
| North Melbourne | Close to the CBD with a mix of residential and commercial areas. Popular with both business travelers and tourists for its accessibility. | Queen Victoria Market, Melbourne Convention and Exhibition Centre, North Melbourne Recreation Centre, Errol Street cafes |
| East Melbourne | An upscale residential area known for its serene environment and proximity to the central business district, appealing to higher-end travelers. | Yarra Park, Melbourne Cricket Ground, Heide Museum of Modern Art, Fitzroy Gardens |
| West Melbourne | An area that is gradually becoming popular with its developing cafes and restaurants. Close proximity to the CBD makes it appealing for short stays. | Flagstaff Gardens, Spencer Outlet Centre, Ernest Place cafes, Docklands nearby |
Understanding Airbnb License Requirements & STR Laws in Carlton (2025)
While Carlton, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carlton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Carlton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish 2BR Apt Steps from Vic Market with Parking
Entire Place • 2 bedrooms
GreatCityView 2B2B@46F+CloseQueenVicMarket(max4pp)
Entire Place • 2 bedrooms
La Perle
Entire Place • 1 bedroom
Affordable home - Carlton
Entire Place • 1 bedroom
Spacious 1BR on Iconic Lygon St + Free Parking
Entire Place • 1 bedroom
Stylish studio apartment opposite Carlton Gardens
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carlton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carlton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Advante Homes | 2 | $24,885 | 14 | 4.13/5.0 |
| Ding | 1 | $19,963 | 26 | 4.65/5.0 |
| Antonius | 2 | $19,740 | 12 | 5.00/5.0 |
| Jim | 1 | $18,387 | 30 | 4.97/5.0 |
| Emma | 1 | $16,455 | 11 | 4.64/5.0 |
| Rodelia | 4 | $16,232 | 13 | 4.58/5.0 |
| Next Level Short Stays | 1 | $13,792 | 3 | 4.67/5.0 |
| Fan | 1 | $13,737 | 32 | 4.84/5.0 |
| LaVie Home | 1 | $12,637 | 1 | Not Rated |
| Laila | 1 | $10,532 | 49 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carlton.
Dive Deeper: Advanced Carlton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carlton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarlton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carlton
- The Carlton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carlton, Apartment/Condo properties are the most common (95.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Carlton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carlton
- The dominant room capacity in Carlton is 1 bedroom listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.8% of the active Airbnb listings in Carlton, indicating a high concentration in these sizes.
- With over half the market (59.1%) consisting of studios or 1-bedroom units, Carlton is particularly well-suited for individuals or couples.
Carlton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carlton
- The most common guest capacity trend in Carlton vacation rentals is listings accommodating 2 guests (54.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Carlton STR market, accounting for 72.7% of listings.
- A significant 54.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Carlton.
- On average, properties in Carlton are equipped to host 2.6 guests.
Carlton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carlton
- The most common availability pattern in Carlton falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Carlton (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
Carlton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
50% of total
2 Nights
7 listings
31.8% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
2 listings
9.1% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Carlton is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Carlton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Carlton hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carlton.
Carlton Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
4.5% of total
Flexible
7 listings
31.8% of total
Moderate
8 listings
36.4% of total
Firm
4 listings
18.2% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Carlton
- The prevailing Airbnb cancellation policy trend in Carlton is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (27.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Carlton.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Carlton.
Carlton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carlton
- The overall average booking lead time for vacation rentals in Carlton is 45 days.
- Guests book furthest in advance for stays during March (average 258 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (86 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Carlton.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 258 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Carlton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carlton (2025)
Amenity Prevalence
Amenity Insights for Carlton
- Essential amenities in Carlton that guests expect include: Wifi, Air conditioning, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carlton: Wifi, Air conditioning, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carlton to stay competitive.
Carlton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carlton
- The typical guest profile for Airbnb in Carlton consists of primarily domestic travelers (66%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 65.6% of guests.
- Key international markets include Australia (65.6%) and China (5.4%).
- Top languages spoken are English (62.3%) followed by Spanish (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.