Clunes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Clunes in 2025? Explore comprehensive Airbnb analytics for Clunes, Victoria, Australia to uncover income potential. This 2025 STR market report for Clunes, based on AirROI data from March 2024 to February 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Clunes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clunes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clunes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clunes (2025)
Understanding the monthly revenue variations for Airbnb listings in Clunes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clunes is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clunes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,587 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $952, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clunes
Clunes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clunes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clunes:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clunes
Average Daily Rate (ADR) Airbnb Trends in Clunes (2025)
Effective short term rental pricing strategy in Clunes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clunes typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Clunes
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Airbnb Seasonality Analysis & Trends in Clunes (2025)
Peak Season (April, May, March)
- Revenue averages $3,046 per month
- Occupancy rates average 43.2%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,413 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $173
Low Season (February, September, October)
- Revenue drops to average $1,454 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $174
Seasonality Insights for Clunes
- The Airbnb seasonality in Clunes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clunes's highest earning potential, with monthly revenues capable of climbing to $3,469, occupancy reaching a high of 52.1%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,052, occupancy could drop to 25.1%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clunes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clunes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clunes (2025)
Exploring the top neighborhoods for short-term rentals in Clunes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Clunes Main Street | The heart of Clunes, known for its charming historic buildings and local shops. It attracts visitors looking for a quaint countryside experience, with easy access to cafes and amenities. | Clunes Booktown, Clunes Museum, Town Hall, Local Art Galleries, Saleyards Park |
| Clunes Historic Park | This area offers beautiful natural scenery and walking trails, appealing to nature lovers and outdoor enthusiasts. It's a perfect spot for guests looking to enjoy serene environments. | Walking Trails, Picnic Areas, Native Flora and Fauna, Lookouts, Historic Sites |
| Local Vineyards | The surrounding vineyards of Clunes offer wine tasting experiences and countryside retreats. Ideal for tourists seeking a romantic getaway or a weekend of wine tourism. | Local Vineyards, Wine Tasting Tours, Short Walks, Winery Events, Gourmet Dining |
| Clunes Craft Markets | A popular spot for weekly markets that attract local artisans and visitors. Good for those interested in unique local crafts and fresh produce. | Craft Stalls, Fresh Produce, Live Music, Community Events, Local Artisans |
| Goldfields Track | A great location for walking and cycling enthusiasts. This scenic trail draws visitors looking for both adventure and the beauty of the Australian bush. | Walking and Cycling Trails, Scenic Lookouts, Biodiversity, Nearby Historic Sites, Rural Views |
| Clunes Cemetery | A site of historical significance, attracting visitors interested in local history and heritage. Offers a quiet retreat and a glimpse into the past. | Heritage Tombstones, Historical Significance, Peaceful Environment, Guided Tours, Local Stories |
| Clunes Art and Culture | Known for its vibrant arts scene, Clunes attracts creative travelers looking to engage with local artists and workshops. | Art Workshops, Local Exhibitions, Cultural Events, Art Galleries, Artist Studios |
| Nearby Daylesford | Just a short drive from Clunes, Daylesford is famous for its mineral springs and wellness retreats, appealing to guests seeking relaxation and day trips. | Mineral Springs, Spas, Lake Daylesford, Local Markets, Dining Options |
Understanding Airbnb License Requirements & STR Laws in Clunes (2025)
While Clunes, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clunes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clunes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Clunesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Vicarage At Clunes. Luxury French style villa.
Entire Place • 3 bedrooms
Reader's Rest - Dog friendly renovated miners cottage in Clunes!
Entire Place • 3 bedrooms
Grenfell Cottage: 1860’s Clunes Artist Retreat
Entire Place • 3 bedrooms
Bonnie Views Cottage
Entire Place • 2 bedrooms
Secluded Treetop Views to Clunes
Entire Place • 2 bedrooms
Kirkwood - Pet Friendly - Free WiFi - Country Views - Walking distance to Clunes!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clunes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clunes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dean | 1 | $96,451 | 83 | 4.99/5.0 |
| Dayget | 3 | $85,673 | 44 | 4.90/5.0 |
| Judy | 2 | $38,249 | 130 | 4.99/5.0 |
| Emma | 1 | $32,027 | 17 | 4.65/5.0 |
| Robyn | 1 | $25,002 | 178 | 4.90/5.0 |
| Anthony | 1 | $19,711 | 56 | 4.98/5.0 |
| Rochelle | 1 | $17,263 | 57 | 4.91/5.0 |
| Host #44816447 | 1 | $15,340 | 8 | 5.00/5.0 |
| Marlene | 1 | $14,816 | 105 | 4.54/5.0 |
| Host #146825527 | 1 | $9,205 | 180 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clunes.
Dive Deeper: Advanced Clunes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clunes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClunes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clunes
- The Clunes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clunes, House properties are the most common (82.4%), reflecting the local real estate landscape.
- Houses represent a significant 82.4% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Clunes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clunes
- The dominant room capacity in Clunes is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 64.7% of the active Airbnb listings in Clunes, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clunes.
Clunes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clunes
- The most common guest capacity trend in Clunes vacation rentals is listings accommodating 4 guests (35.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Clunes STR market, accounting for 58.8% of listings.
- 35.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clunes.
- On average, properties in Clunes are equipped to host 4.5 guests.
Clunes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clunes
- The most common availability pattern in Clunes falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Clunes (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clunes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
13.3% of total
2 Nights
10 listings
66.7% of total
3 Nights
1 listings
6.7% of total
30+ Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Clunes is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Clunes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Clunes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Clunes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clunes.
Clunes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
18.8% of total
Flexible
3 listings
18.8% of total
Moderate
3 listings
18.8% of total
Firm
4 listings
25% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Clunes
- The prevailing Airbnb cancellation policy trend in Clunes is Firm, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (37.6%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 25% market standard in Clunes.
- Regularly review your cancellation policy against competitors and market demand shifts in Clunes.
Clunes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clunes
- The overall average booking lead time for vacation rentals in Clunes is 43 days.
- Guests book furthest in advance for stays during March (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Clunes.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Clunes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clunes (2025)
Amenity Prevalence
Amenity Insights for Clunes
- Essential amenities in Clunes that guests expect include: Dishes and silverware, Refrigerator, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clunes: Dishes and silverware, Refrigerator, Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clunes to stay competitive.
Clunes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clunes
- The typical guest profile for Airbnb in Clunes consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 96.1% of guests.
- Key international markets include Australia (96.1%) and New Zealand (1.3%).
- Top languages spoken are English (71.4%) followed by Italian (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clunes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $3,967 | $472.26 | 41% |
| Lancefield | 19 | $3,871 | $337.83 | 49% |
| Leopold | 12 | $3,769 | $435.08 | 41% |
| Lyonville | 10 | $3,574 | $339.44 | 37% |
| Trentham | 54 | $3,391 | $268.04 | 41% |
| Shire of Hepburn | 287 | $3,140 | $293.98 | 37% |
| Malmsbury | 11 | $3,136 | $223.37 | 40% |
| Daylesford | 465 | $3,085 | $293.15 | 35% |
| Shire of Colac Otway | 378 | $2,935 | $286.90 | 38% |
| Buninyong | 13 | $2,850 | $173.64 | 46% |