Footscray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Footscray in 2025? Explore comprehensive Airbnb analytics for Footscray, Victoria, Australia to uncover income potential. This 2025 STR market report for Footscray, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Footscray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Footscray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Footscray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Footscray (2025)
Understanding the monthly revenue variations for Airbnb listings in Footscray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Footscray is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Footscray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,303+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,284 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $803 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Footscray
Footscray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Footscray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Footscray:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Footscray
Average Daily Rate (ADR) Airbnb Trends in Footscray (2025)
Effective short term rental pricing strategy in Footscray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Footscray typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Footscray
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Airbnb Seasonality Analysis & Trends in Footscray (2025)
Peak Season (July, August, October)
- Revenue averages $1,264 per month
- Occupancy rates average 51.3%
- Daily rates average $101
Shoulder Season
- Revenue averages $522 per month
- Occupancy maintains around 23.5%
- Daily rates hold near $95
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $90
Seasonality Insights for Footscray
- The Airbnb seasonality in Footscray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Footscray's highest earning potential, with monthly revenues capable of climbing to $1,408, occupancy reaching a high of 52.9%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Footscray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Footscray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Footscray (2025)
Exploring the top neighborhoods for short-term rentals in Footscray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Footscray Central | The heart of Footscray with shopping, dining, and cultural diversity. Ideal for tourists looking for local experiences and vibrant street life. | Footscray Market, Seddon Village, Thai, Ethiopian, and Vietnamese restaurants, Footscray Park, The Footscray Community Arts Centre, Victoria University |
| Yarraville | A charming suburb with a village atmosphere, popular for its historic buildings and the iconic Sun Theatre. Perfect for families and couples seeking a quaint stay. | Yarraville Village, Sun Theatre, Williamstown Beach, Yarraville Gardens, Parks and bike trails, Cafes and boutique shops |
| West Footscray | An up-and-coming area with a mix of cultures and cuisines, attracting young professionals. Great for those looking for a more residential feel while being close to the city. | Barkly Street shopping precinct, West Footscray Train Station, Local eateries and coffee shops, Footscray West Primary School, Parks and recreational areas |
| Seddon | Known for its charming streets and trendy cafes, Seddon draws visitors looking for a relaxed and hip environment close to the city. Great for individual travelers and couples. | Seddon Village, Cafes and restaurants, Beverley Hills Park, Seddon Train Station, Historic homes, Community events |
| Kingsville | An emerging neighborhood that offers a mix of suburban charm and urban convenience. Ideal for travelers wanting a local experience with easy city access. | Kingsville Primary School, Local parks, Cafes and shops, Close proximity to Footscray, Residential streets, Community vibe |
| Williamstown | A picturesque coastal suburb with beautiful beaches and waterfront dining. Perfect for vacationers seeking a relaxing seaside getaway with a historic touch. | Williamstown Beach, The Strand, Point Gellibrand Coastal Heritage Park, Historic boathouses, Williamstown Pier, Local seafood restaurants |
| Maribyrnong | Home to the Maribyrnong River, this suburb offers scenic views and outdoor activities. Great for nature lovers and those who enjoy riverside leisure. | Maribyrnong River Trail, Footscray Park, Parks and recreational facilities, Shopping centers, Boat ramps and river access, Nature walks |
| Newport | A growing suburb offering a mix of old-world charm and new developments. Attracts travelers looking for a unique experience with access to both city life and nature. | Newport Lakes Park, Local shops and cafes, Newport Railway Station, Historical buildings, Community markets, Close to the Yarra River |
Understanding Airbnb License Requirements & STR Laws in Footscray (2025)
While Footscray, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Footscray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Footscray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Footscraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverina - Ultimate Footscray Getaway with parking
Entire Place • 3 bedrooms
Ground Floor Apartment, Private Parking, Footscray
Entire Place • 1 bedroom
Art-filled 2bd & private terrace - urban oasis
Entire Place • 2 bedrooms
Melb Retreat Rooftop Pool 2BR, 2Bath, Free Parking
Entire Place • 2 bedrooms
4 Bedroom Luxurious Apartment near CBD
Entire Place • 4 bedrooms
Apartment of Dreams
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Footscray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Footscray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hai | 6 | $16,927 | 34 | 4.93/5.0 |
| Aaron | 1 | $14,973 | 7 | 5.00/5.0 |
| Brigid | 1 | $13,088 | 22 | 4.82/5.0 |
| Sophie | 3 | $10,033 | 29 | 4.86/5.0 |
| Alex | 1 | $9,578 | 21 | 4.95/5.0 |
| Ange | 1 | $8,350 | 5 | 4.40/5.0 |
| Tara | 1 | $6,315 | 1 | Not Rated |
| Elisa | 1 | $6,204 | 10 | 5.00/5.0 |
| Brook | 1 | $5,342 | 18 | 4.39/5.0 |
| Fresh Onn | 1 | $2,041 | 4 | 3.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Footscray.
Dive Deeper: Advanced Footscray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Footscray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFootscray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Footscray
- The Footscray Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Footscray, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
Footscray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Footscray
- The dominant room capacity in Footscray is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 33.4% of the active Airbnb listings in Footscray, indicating a high concentration in these sizes.
Footscray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Footscray
- The most common guest capacity trend in Footscray vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 7 guests dominate the Footscray STR market, accounting for 27.8% of listings.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Footscray.
- On average, properties in Footscray are equipped to host 2.2 guests.
Footscray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Footscray
- The most common availability pattern in Footscray falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Footscray (50%), reflecting common guest stay durations or potential owner blocking patterns.
Footscray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
1 listings
5.6% of total
3 Nights
10 listings
55.6% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Footscray is 3 Nights, adopted by 55.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Footscray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 55.6% of Footscray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Footscray.
Footscray Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
10 listings
55.6% of total
Firm
3 listings
16.7% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Footscray
- The prevailing Airbnb cancellation policy trend in Footscray is Moderate, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 72.3% of listings offering Flexible or Moderate policies. This suggests guests in Footscray may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Footscray.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Footscray.
Footscray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Footscray
- The overall average booking lead time for vacation rentals in Footscray is 21 days.
- Guests book furthest in advance for stays during October (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Footscray.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Footscray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Footscray (2025)
Amenity Prevalence
Amenity Insights for Footscray
- Essential amenities in Footscray that guests expect include: Smoke alarm, Washer, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Footscray: Smoke alarm, Washer, Kitchen, Wifi.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Footscray to stay competitive.
Footscray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Footscray
- The typical guest profile for Airbnb in Footscray consists of a mix of domestic (60%) and international guests, often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 59.6% of guests.
- Key international markets include Australia (59.6%) and Taiwan (7%).
- Top languages spoken are English (46.3%) followed by Chinese (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Footscray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lyonville | 10 | $3,413 | $363.77 | 36% |
| Shire of Strathbogie | 40 | $3,155 | $345.63 | 37% |
| Shire of Murrindindi | 79 | $3,131 | $305.96 | 39% |
| Daylesford | 444 | $3,030 | $301.77 | 36% |
| Shire of Hepburn | 273 | $3,002 | $313.49 | 36% |
| City of Greater Shepparton | 11 | $2,877 | $239.91 | 41% |
| Trentham | 56 | $2,858 | $266.21 | 41% |
| Lancefield | 20 | $2,849 | $217.55 | 39% |
| Kinglake | 14 | $2,789 | $267.25 | 42% |
| Moama | 60 | $2,776 | $329.46 | 34% |