Hotham Village Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Hotham Village in 2025? Explore comprehensive Airbnb analytics for Hotham Village, Victoria, Australia to uncover income potential. This 2025 STR market report for Hotham Village, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in Hotham Village, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hotham Village Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hotham Village Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hotham Village (2025)
Understanding the monthly revenue variations for Airbnb listings in Hotham Village is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hotham Village is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hotham Village across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,895+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,697 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,126 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,099, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hotham Village
Hotham Village Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hotham Village STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hotham Village:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hotham Village
Average Daily Rate (ADR) Airbnb Trends in Hotham Village (2025)
Effective short term rental pricing strategy in Hotham Village involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hotham Village typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,082+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $697 or more.
- Typical properties (Median) charge around $433 per night.
- Entry-level properties (Bottom 25%) earn around $273 per night.
Average Daily Rate (ADR) Trend by Month in Hotham Village
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Airbnb Seasonality Analysis & Trends in Hotham Village (2025)
Peak Season (July, August, September)
- Revenue averages $6,408 per month
- Occupancy rates average 33.2%
- Daily rates average $632
Shoulder Season
- Revenue averages $1,957 per month
- Occupancy maintains around 20.6%
- Daily rates hold near $547
Low Season (January, November, December)
- Revenue drops to average $1,473 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $516
Seasonality Insights for Hotham Village
- The Airbnb seasonality in Hotham Village shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hotham Village's highest earning potential, with monthly revenues capable of climbing to $8,455, occupancy reaching a high of 42.3%, and ADRs peaking at $667.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,341, occupancy could drop to 17.1%, and ADRs may adjust down to $513.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hotham Village.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hotham Village seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hotham Village (2025)
Exploring the top neighborhoods for short-term rentals in Hotham Village? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hotham Heights | Located at a higher altitude, Hotham Heights offers stunning views and is close to the main ski slopes, making it a prime destination for winter sports enthusiasts. | Hotham Ski Resort, Alpine National Park, Dinner Plain, Mount Hotham Summit, Skiing and Snowboarding areas |
| Mount Hotham Village | The central hub of Mount Hotham, this area features a range of dining, shopping, and accommodation options, ideal for guests looking for convenience and comfort. | Hotham Central, Slalom Plaza, Hotham Sports, Alpine Village, Food and Drink outlets |
| Dinner Plain | A nearby alpine village with a charming atmosphere, popular for its unique architecture and cross-country skiing opportunities. Great for families and guests looking for a quieter stay. | Dinner Plain Ski Resort, Onsen Retreat and Spa, Dinner Plain Alpine Village, Horse Riding Tours, Nearby Snowshoeing Trails |
| Hotham Alpine Resort | This area encompasses a variety of ski terrains and facilities, appealing to a diverse demographic of skiers from beginners to experts, fostering a lively community atmosphere. | Ski Lifts, Snow Play Areas, Lodge Accommodation, Alpine Dining Experiences, Winter Festivals |
| Great Alpine Road | An iconic scenic drive offering breathtaking views and a stunning natural backdrop, enticing travelers who appreciate scenic beauty and outdoor adventures. | Scenic Drives, Lake Hume, Baw Baw National Park, Fishing and Hiking spots, Bike Trails |
| Alpine National Park | A pristine natural park ideal for outdoor enthusiasts year-round, attracting visitors for camping, hiking, and exploring alpine flora and fauna. | Hiking Trails, Camping Areas, Mountain Biking, Wildlife Viewing, Natural Hot Springs |
| Falls Creek | A nearby ski resort area known for its extensive skiing terrain and vibrant village life, appealing to ski lovers and offering year-round activities. | Falls Creek Ski Resort, Falls to Hotham Alpine Crossing, Mountain Biking, Restaurants and Bars, Winter Events |
| Bright | A charming town that serves as a gateway to the surrounding mountains and outdoor activities, perfect for those seeking adventure as well as relaxation. | Bright Splash Park, Centenary Park, Bicycle Trails, Cafes and Pubs, Wine Tasting Experiences |
Understanding Airbnb License Requirements & STR Laws in Hotham Village (2025)
While Hotham Village, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hotham Village to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hotham Village (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hotham Villagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kicking Horse Chalet in Mount Hotham
Entire Place • 5 bedrooms
Chalet Deich - Ski in/Ski out
Entire Place • 3 bedrooms
1750 Hotham 11 at Mt Hotham
Entire Place • 3 bedrooms
Absollut#5: Luxury ski in-ski out retreat Sleeps 6
Entire Place • 2 bedrooms
Moritz 16 - 2 x Car Parks Undercover- Mount Hotham
Entire Place • 2 bedrooms
IceBreaker - Mount Hotham
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hotham Village (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hotham Village based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mt Hotham | 32 | $626,237 | 14 | 4.90/5.0 |
| Mt Hotham Property | 10 | $278,474 | 45 | 4.91/5.0 |
| Richard | 7 | $148,057 | 229 | 4.52/5.0 |
| Andy | 11 | $121,566 | 296 | 4.80/5.0 |
| Scott | 4 | $84,324 | 5 | 4.67/5.0 |
| Chris And Deidre | 1 | $64,431 | 29 | 4.83/5.0 |
| Louise | 1 | $53,938 | 14 | 5.00/5.0 |
| Jean-Francois | 8 | $52,608 | 27 | 4.93/5.0 |
| Paul | 1 | $48,101 | 43 | 4.88/5.0 |
| Allan & Gabrielle | 1 | $45,739 | 91 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hotham Village.
Dive Deeper: Advanced Hotham Village STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hotham Village. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHotham Village Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hotham Village
- The Hotham Village Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.8% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hotham Village, Apartment/Condo properties are the most common (66.4%), reflecting the local real estate landscape.
- Houses represent a significant 24.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, unique stays, others (combined 9.4%) offer potential for unique stay experiences.
Hotham Village Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hotham Village
- The dominant room capacity in Hotham Village is 1 bedroom listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Hotham Village, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hotham Village.
Hotham Village Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hotham Village
- The most common guest capacity trend in Hotham Village vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Hotham Village STR market, accounting for 47.7% of listings.
- 44.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hotham Village.
- On average, properties in Hotham Village are equipped to host 4.9 guests.
Hotham Village Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hotham Village
- The most common availability pattern in Hotham Village falls within the 271-366 days range, representing 92.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hotham Village (49.5%), reflecting common guest stay durations or potential owner blocking patterns.
Hotham Village Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
14.2% of total
2 Nights
61 listings
57.5% of total
3 Nights
21 listings
19.8% of total
4-6 Nights
4 listings
3.8% of total
30+ Nights
5 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hotham Village is 2 Nights, adopted by 57.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.7%) of the Hotham Village Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.5% of Hotham Village hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.2% currently do.
- A 2-night minimum appears standard (57.5%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hotham Village.
Hotham Village Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.7% of total
Super Strict 60 Days
9 listings
12.2% of total
Flexible
3 listings
4.1% of total
Moderate
3 listings
4.1% of total
Firm
11 listings
14.9% of total
Strict
46 listings
62.2% of total
Cancellation Policy Insights for Hotham Village
- The prevailing Airbnb cancellation policy trend in Hotham Village is Strict, used by 62.2% of listings.
- A majority (77.1%) of hosts in Hotham Village utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 62.2% market standard in Hotham Village.
- With 62.2% using Strict terms, this is a viable option in Hotham Village, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hotham Village.
Hotham Village STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hotham Village
- The overall average booking lead time for vacation rentals in Hotham Village is 54 days.
- Guests book furthest in advance for stays during June (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Hotham Village.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Hotham Village averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hotham Village (2025)
Amenity Prevalence
Amenity Insights for Hotham Village
- Essential amenities in Hotham Village that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hotham Village: Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hotham Village to stay competitive.
Hotham Village Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hotham Village
- The typical guest profile for Airbnb in Hotham Village consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 93.2% of guests.
- Key international markets include Australia (93.2%) and United States (1.8%).
- Top languages spoken are English (62.8%) followed by Chinese (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hotham Village Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bright | 473 | $3,299 | $296.87 | 42% |
| Snowy Monaro Regional Council | 243 | $3,292 | $406.03 | 36% |
| Porepunkah | 41 | $3,029 | $331.70 | 37% |
| Shire of Mansfield | 90 | $2,956 | $401.14 | 33% |
| Yarrawonga | 116 | $2,904 | $415.23 | 31% |
| Wandiligong | 20 | $2,852 | $279.91 | 40% |
| Beechworth | 119 | $2,796 | $249.40 | 42% |
| Jamieson | 36 | $2,680 | $288.81 | 33% |
| East Jindabyne | 116 | $2,674 | $395.23 | 37% |
| Thredbo | 264 | $2,596 | $503.66 | 27% |