Lakes Entrance Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Lakes Entrance in 2025? Explore comprehensive Airbnb analytics for Lakes Entrance, Victoria, Australia to uncover income potential. This 2025 STR market report for Lakes Entrance, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 186 active listings.
Whether you're considering an Airbnb investment in Lakes Entrance, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lakes Entrance Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lakes Entrance Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lakes Entrance (2025)
Understanding the monthly revenue variations for Airbnb listings in Lakes Entrance is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lakes Entrance is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lakes Entrance across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,757+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,021 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $950, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lakes Entrance
Lakes Entrance Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lakes Entrance STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lakes Entrance:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lakes Entrance
Average Daily Rate (ADR) Airbnb Trends in Lakes Entrance (2025)
Effective short term rental pricing strategy in Lakes Entrance involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lakes Entrance typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $364+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Lakes Entrance
Get Live Lakes Entrance Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Lakes Entrance (2025)
Peak Season (January, December, April)
- Revenue averages $3,988 per month
- Occupancy rates average 48.7%
- Daily rates average $251
Shoulder Season
- Revenue averages $2,058 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $210
Low Season (May, June, July)
- Revenue drops to average $1,547 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $203
Seasonality Insights for Lakes Entrance
- The Airbnb seasonality in Lakes Entrance shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lakes Entrance's highest earning potential, with monthly revenues capable of climbing to $5,125, occupancy reaching a high of 53.9%, and ADRs peaking at $301.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,502, occupancy could drop to 25.8%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lakes Entrance.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lakes Entrance seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lakes Entrance (2025)
Exploring the top neighborhoods for short-term rentals in Lakes Entrance? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | Popular for its stunning views and beach access, making it ideal for tourists looking for a relaxing getaway. | Lakes Entrance Main Beach, Lakes Entrance Jetty, The Entrance Bridge, Fishing Charter Tours, Cunningham Arm |
| East Gippsland Rail Trail | A scenic bike and walking path that attracts active tourists and nature lovers, perfect for those looking for outdoor adventures. | East Gippsland Rail Trail, Bairnsdale to Lakes Entrance Cycle Trail, The Gippsland Lakes, Birdwatching spots, Scenic picnic areas |
| Lake King | Offers beautiful lake views and water activities, appealing to families and water sports enthusiasts. | Lake King, Boat hire and fishing, Picnic spots, Wildlife viewing, Scenic walking paths |
| Ninety Mile Beach | This long stretch of beach is famous for its natural beauty and attracts beachgoers and surfers alike. | Ninety Mile Beach, Surfing spots, Beach camping, Scenic lookout points, Wildlife |
| Lakes Entrance Town Centre | The heart of the town with shopping, dining, and local attractions, ideal for tourists wanting convenience and urban experience. | Local shops and cafes, Lakes Entrance Visitor Information Centre, Local markets, Community events, Restaurants |
| Cunningham Arm | A picturesque arm of the lake, ideal for kayaking and relaxing by the water, attracting nature lovers and those seeking tranquility. | Kayaking tours, Fishing spots, Birdwatching, Walking tracks, Picnic areas |
| Bairnsdale | Nearby town with amenities and attractions, often serving as a base for visitors exploring Lakes Entrance. | Bairnsdale Railway Station, Historical buildings, Local parks, Dining options, Riverside walks |
| Sunnyside | A tranquil neighborhood close to the lakes, suitable for families and those looking for a peaceful retreat. | Sunnyside Beach, Scenic waterfront views, Fishing spots, Relaxing walks, Close to nature reserves |
Understanding Airbnb License Requirements & STR Laws in Lakes Entrance (2025)
While Lakes Entrance, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lakes Entrance to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Lakes Entrance (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lakes Entrancebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Marina - Lakes Entrance
Entire Place • 4 bedrooms
4br Waterfront - Skipper’s Quarterdeck
Entire Place • 4 bedrooms
Arukah House - 5BR Waterfront Home with Lake View
Entire Place • 5 bedrooms
Skipper’s 2br *Waterfront* Apartment
Entire Place • 2 bedrooms
Large 4 bedroom family home with pool. Sleeps 10
Entire Place • 4 bedrooms
The Beaches on Lakes - Lakes Entrance
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lakes Entrance (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lakes Entrance based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gippsland Lakes Escapes | 24 | $661,043 | 373 | 4.75/5.0 |
| Holiday Makers | 21 | $420,328 | 214 | 4.44/5.0 |
| Ellis | 12 | $275,590 | 453 | 4.82/5.0 |
| Grant | 3 | $242,037 | 143 | 4.99/5.0 |
| Rebecca | 5 | $164,506 | 375 | 4.71/5.0 |
| Ling | 4 | $109,447 | 220 | 4.76/5.0 |
| Paula | 2 | $102,122 | 152 | 4.91/5.0 |
| Sharna | 2 | $75,802 | 107 | 4.95/5.0 |
| Diane | 1 | $69,569 | 89 | 4.90/5.0 |
| Rhy And Aliesha | 2 | $68,818 | 41 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lakes Entrance.
Dive Deeper: Advanced Lakes Entrance STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lakes Entrance. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLakes Entrance Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lakes Entrance
- The Lakes Entrance Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 186 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lakes Entrance, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 4.3%) offer potential for unique stay experiences.
Lakes Entrance Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lakes Entrance
- The dominant room capacity in Lakes Entrance is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.2% of the active Airbnb listings in Lakes Entrance, indicating a high concentration in these sizes.
- A significant 51.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lakes Entrance.
Lakes Entrance Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lakes Entrance
- The most common guest capacity trend in Lakes Entrance vacation rentals is listings accommodating 8+ guests (33.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Lakes Entrance STR market, accounting for 52.2% of listings.
- 59.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lakes Entrance.
- On average, properties in Lakes Entrance are equipped to host 5.8 guests.
Lakes Entrance Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lakes Entrance
- The most common availability pattern in Lakes Entrance falls within the 271-366 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lakes Entrance (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lakes Entrance Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
17.4% of total
2 Nights
52 listings
28.3% of total
3 Nights
9 listings
4.9% of total
4-6 Nights
8 listings
4.3% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
81 listings
44% of total
Key Insights
- The most prevalent minimum stay requirement in Lakes Entrance is 30+ Nights, adopted by 44% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44%) caters to monthly stays (30+ nights) in Lakes Entrance, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44% of Lakes Entrance hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lakes Entrance.
Lakes Entrance Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
17 listings
9.9% of total
Flexible
21 listings
12.3% of total
Moderate
33 listings
19.3% of total
Firm
68 listings
39.8% of total
Strict
32 listings
18.7% of total
Cancellation Policy Insights for Lakes Entrance
- The prevailing Airbnb cancellation policy trend in Lakes Entrance is Firm, used by 39.8% of listings.
- A majority (58.5%) of hosts in Lakes Entrance utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.8% market standard in Lakes Entrance.
- Regularly review your cancellation policy against competitors and market demand shifts in Lakes Entrance.
Lakes Entrance STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lakes Entrance
- The overall average booking lead time for vacation rentals in Lakes Entrance is 51 days.
- Guests book furthest in advance for stays during December (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Lakes Entrance.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Lakes Entrance averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lakes Entrance (2025)
Amenity Prevalence
Amenity Insights for Lakes Entrance
- Essential amenities in Lakes Entrance that guests expect include: Kitchen, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lakes Entrance: Kitchen, Free parking on premises, TV.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, TV.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lakes Entrance to stay competitive.
Lakes Entrance Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lakes Entrance
- The typical guest profile for Airbnb in Lakes Entrance consists of primarily domestic travelers (83%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 83.1% of guests.
- Key international markets include Australia (83.1%) and United Kingdom (3.2%).
- Top languages spoken are English (63.9%) followed by Chinese (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lakes Entrance Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 243 | $3,292 | $406.03 | 36% |
| Pambula Beach | 63 | $2,689 | $260.79 | 46% |
| East Jindabyne | 116 | $2,674 | $395.23 | 37% |
| Thredbo | 264 | $2,596 | $503.66 | 27% |
| Merimbula | 199 | $2,492 | $267.12 | 41% |
| Perisher Valley | 15 | $2,483 | $638.23 | 40% |
| Tura Beach | 37 | $2,287 | $296.84 | 38% |
| Anglers Reach | 10 | $2,256 | $225.81 | 43% |
| Harrietville | 45 | $2,235 | $252.35 | 38% |
| Mount Beauty | 115 | $2,152 | $242.18 | 42% |