Marysville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Marysville in 2025? Explore comprehensive Airbnb analytics for Marysville, Victoria, Australia to uncover income potential. This 2025 STR market report for Marysville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Marysville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marysville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marysville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marysville (2025)
Understanding the monthly revenue variations for Airbnb listings in Marysville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marysville is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marysville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,271+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,759 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,423 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,325, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marysville
Marysville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marysville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marysville:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marysville
Average Daily Rate (ADR) Airbnb Trends in Marysville (2025)
Effective short term rental pricing strategy in Marysville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marysville typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $603+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $419 or more.
- Typical properties (Median) charge around $273 per night.
- Entry-level properties (Bottom 25%) earn around $181 per night.
Average Daily Rate (ADR) Trend by Month in Marysville
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Airbnb Seasonality Analysis & Trends in Marysville (2025)
Peak Season (July, August, June)
- Revenue averages $3,870 per month
- Occupancy rates average 45.0%
- Daily rates average $302
Shoulder Season
- Revenue averages $2,789 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $314
Low Season (February, March, May)
- Revenue drops to average $1,921 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $342
Seasonality Insights for Marysville
- The Airbnb seasonality in Marysville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marysville's highest earning potential, with monthly revenues capable of climbing to $4,536, occupancy reaching a high of 50.6%, and ADRs peaking at $359.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,763, occupancy could drop to 23.3%, and ADRs may adjust down to $296.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marysville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marysville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marysville (2025)
Exploring the top neighborhoods for short-term rentals in Marysville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Merrimu | A picturesque area known for its scenic lake views and outdoor recreational activities. Ideal for nature lovers and families looking for a peaceful getaway. | Merrimu Reservoir, Walking and cycling trails, Fishing opportunities, Picnic areas |
| Marysville Township | The heart of Marysville, offering charming shops, cafes, and access to local events. Great for visitors looking to explore the local culture and community. | Steavenson Falls, Marysville Lavender Farm, Local artisan shops, Marysville Historical Society |
| Mount Donna Buang | A popular destination for winter sports and summer hiking. Attracts tourists year-round with breathtaking mountain views and outdoor adventures. | Donna Buang lookout, Skiing and snowboarding in winter, Hiking trails, Mountain biking |
| Brunswick Park | A family-friendly area with parks and playgrounds, making it attractive for families and those looking for a quiet retreat near nature. | Brunswick Park Playground, Picnic facilities, Forest walking paths |
| Marysville Golf Club | Ideal for golf enthusiasts, offering beautiful greens with stunning views. Appeals to travelers seeking leisure activities amidst nature. | Golf course, Clubhouse, Beautiful landscape views |
| Steavenson Falls | Famous for its spectacular waterfalls, this area draws visitors for its natural beauty and walking trails, perfect for nature photography and exploration. | Steavenson Falls walking track, Picnic areas, Scenic lookout points |
| The Black Spur | Known for its stunning lush forests and beautiful scenic drives. A destination for those who enjoy road trips and breathtaking landscapes. | Black Spur Drive, Lookout points, Lush fern forests, Wildlife spotting |
| Marysville Adventure Park | A great spot for those seeking adventure activities like zip-lining and treetop walks. Attracts thrill-seekers and families looking for fun experiences. | Treetop walks, Zip-lining, Adventure courses |
Understanding Airbnb License Requirements & STR Laws in Marysville (2025)
While Marysville, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marysville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marysville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marysvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa With Gorgeous Views, We Sleep 11
Entire Place • 4 bedrooms
Fern Gully Retreat Marysville
Entire Place • 4 bedrooms
Wildfell Hall — Marysville bush retreat
Entire Place • 3 bedrooms
Hartamas Home - Marysville
Entire Place • 5 bedrooms
Brighton Falls - Just a short stroll to Township..
Entire Place • 3 bedrooms
The View - Marysville
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marysville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marysville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Krystle | 9 | $264,314 | 106 | 4.72/5.0 |
| Jacinta | 1 | $94,173 | 112 | 4.96/5.0 |
| Debra | 3 | $85,819 | 256 | 4.98/5.0 |
| Frankie | 1 | $73,350 | 46 | 4.91/5.0 |
| Greg | 7 | $61,782 | 55 | 4.98/5.0 |
| Liam | 1 | $59,296 | 66 | 4.98/5.0 |
| Anthony & Tracy | 5 | $58,694 | 250 | 4.95/5.0 |
| Simon | 1 | $54,485 | 139 | 4.74/5.0 |
| Andrew | 1 | $53,018 | 98 | 4.95/5.0 |
| Nina | 3 | $42,007 | 100 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marysville.
Dive Deeper: Advanced Marysville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marysville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarysville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marysville
- The Marysville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marysville, House properties are the most common (78.7%), reflecting the local real estate landscape.
- Houses represent a significant 78.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 8.6%) offer potential for unique stay experiences.
Marysville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marysville
- The dominant room capacity in Marysville is 3 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 61.7% of the active Airbnb listings in Marysville, indicating a high concentration in these sizes.
- A significant 53.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marysville.
Marysville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marysville
- The most common guest capacity trend in Marysville vacation rentals is listings accommodating 8+ guests (36.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marysville STR market, accounting for 57.5% of listings.
- 59.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marysville.
- On average, properties in Marysville are equipped to host 5.5 guests.
Marysville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marysville
- The most common availability pattern in Marysville falls within the 271-366 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marysville (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marysville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
8.7% of total
2 Nights
27 listings
58.7% of total
3 Nights
1 listings
2.2% of total
4-6 Nights
1 listings
2.2% of total
30+ Nights
13 listings
28.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marysville is 2 Nights, adopted by 58.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Marysville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.3%) caters to monthly stays (30+ nights) in Marysville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.7% of Marysville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.7% currently do.
- A 2-night minimum appears standard (58.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marysville.
Marysville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
14% of total
Moderate
8 listings
18.6% of total
Firm
15 listings
34.9% of total
Strict
14 listings
32.6% of total
Cancellation Policy Insights for Marysville
- The prevailing Airbnb cancellation policy trend in Marysville is Firm, used by 34.9% of listings.
- A majority (67.5%) of hosts in Marysville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.9% market standard in Marysville.
- With 32.6% using Strict terms, this is a viable option in Marysville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marysville.
Marysville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marysville
- The overall average booking lead time for vacation rentals in Marysville is 44 days.
- Guests book furthest in advance for stays during June (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Marysville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Marysville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marysville (2025)
Amenity Prevalence
Amenity Insights for Marysville
- Essential amenities in Marysville that guests expect include: Air conditioning, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marysville: Air conditioning, Heating, TV.
- Prioritize adding missing essentials: Air conditioning, Heating, TV.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marysville to stay competitive.
Marysville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marysville
- The typical guest profile for Airbnb in Marysville consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 92.9% of guests.
- Key international markets include Australia (92.9%) and Singapore (2.7%).
- Top languages spoken are English (66.7%) followed by Chinese (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marysville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 20 | $3,760 | $343.06 | 46% |
| Bright | 473 | $3,299 | $296.87 | 42% |
| Lyonville | 10 | $3,259 | $353.64 | 36% |
| Leopold | 10 | $3,117 | $524.30 | 42% |
| Yanakie | 17 | $3,070 | $221.41 | 53% |
| Porepunkah | 41 | $3,029 | $331.70 | 37% |
| Shire of Mansfield | 90 | $2,956 | $401.14 | 33% |
| Yarrawonga | 116 | $2,904 | $415.23 | 31% |
| Shire of Hepburn | 291 | $2,873 | $317.25 | 36% |
| Wandiligong | 20 | $2,852 | $279.91 | 40% |