Portarlington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Portarlington in 2025? Explore comprehensive Airbnb analytics for Portarlington, Victoria, Australia to uncover income potential. This 2025 STR market report for Portarlington, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 155 active listings.
Whether you're considering an Airbnb investment in Portarlington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portarlington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portarlington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portarlington (2025)
Understanding the monthly revenue variations for Airbnb listings in Portarlington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portarlington is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portarlington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,043+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,812 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,695 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $940, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portarlington
Portarlington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portarlington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portarlington:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portarlington
Average Daily Rate (ADR) Airbnb Trends in Portarlington (2025)
Effective short term rental pricing strategy in Portarlington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portarlington typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $319 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Portarlington
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Airbnb Seasonality Analysis & Trends in Portarlington (2025)
Peak Season (January, December, February)
- Revenue averages $3,305 per month
- Occupancy rates average 43.7%
- Daily rates average $267
Shoulder Season
- Revenue averages $1,897 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $248
Low Season (May, June, August)
- Revenue drops to average $1,392 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $245
Seasonality Insights for Portarlington
- The Airbnb seasonality in Portarlington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portarlington's highest earning potential, with monthly revenues capable of climbing to $4,803, occupancy reaching a high of 56.0%, and ADRs peaking at $288.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,345, occupancy could drop to 21.5%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portarlington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portarlington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portarlington (2025)
Exploring the top neighborhoods for short-term rentals in Portarlington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portarlington Beach | Beautiful beachfront area popular with tourists for swimming and relaxation. Ideal for those looking to enjoy the coastal experience with easy access to restaurants and amenities. | Portarlington Beach, The Portarlington Pier, Local seafood restaurants, Portarlington Golf Club, Nearby wineries |
| Point Richards | A quiet, natural setting with breathtaking views and natural reserves. Perfect for nature lovers and those seeking tranquility away from the busier areas. | Point Richards Coastal Reserve, Observation Point, Scenic walking trails, Wildlife viewing, Fishing spots |
| Portarlington Village | Charming village atmosphere with local shops, markets, and cafes. Attracts visitors wanting a more authentic and local experience. | Portarlington Farmers Market, Local shops and cafes, Historic sites, Community events, Art exhibitions |
| Granite Island | A nearby popular destination for day-trippers; known for its stunning beauty and wildlife. Great for hosting guests looking for unique experiences and outdoor activities. | Granite Island, Horse-drawn tram, Penguin tours, Walking trails, Scenic views |
| Sandy Point | A lesser-known gem, characterized by its tranquil beaches and peaceful surroundings, attracting visitors seeking relaxation. | Sandy Point Beach, Nature walks, Picnic areas, Local flora and fauna, Birdwatching opportunities |
| Drysdale | A growing suburb with local amenities and easy access to surrounding attractions, appealing to families and longer-term guests. | Shopping centers, Local parks, Community activities, Historical sites, Wine tours |
| Queenscliff | A nearby historic town with rich maritime history. Great for guests interested in heritage experiences and beautiful coastal views. | Queenscliff Harbour, Fort Queenscliff Historical Museum, Queenscliff Marine and Freshwater Coastal Reserve, Local dining and cafes, Ferry rides |
| Wine Region | The surrounding wine region is renowned for its vineyards and cellar doors, attracting tourists interested in wine and culinary experiences. | Local wineries, Wine tasting tours, Farmers markets, Scenic drives, Gourmet dining options |
Understanding Airbnb License Requirements & STR Laws in Portarlington (2025)
While Portarlington, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portarlington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Portarlington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portarlingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Abode on Batman
Entire Place • 3 bedrooms
Bellarine Beach Shack
Entire Place • 3 bedrooms
The Shell Seekers
Entire Place • 4 bedrooms
Amazing views 3 bedroom house Sleeps 8 2 bathroom
Entire Place • 3 bedrooms
Views On The Hill
Entire Place • 4 bedrooms
The Ply House Portarlington
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portarlington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portarlington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaron | 31 | $367,893 | 251 | 4.69/5.0 |
| Sarah | 1 | $110,079 | 20 | 4.80/5.0 |
| Host On The Coast | 5 | $103,142 | 63 | 4.53/5.0 |
| Cheryl | 2 | $84,626 | 104 | 5.00/5.0 |
| Ocean Edge Holiday Rentals: Re | 3 | $83,331 | 118 | 4.66/5.0 |
| Loretta | 5 | $73,326 | 157 | 4.80/5.0 |
| Janell And Nathan | 3 | $67,486 | 16 | 4.94/5.0 |
| Sophie | 4 | $64,921 | 31 | 4.73/5.0 |
| Amy | 1 | $63,790 | 91 | 4.85/5.0 |
| Peter | 2 | $57,847 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portarlington.
Dive Deeper: Advanced Portarlington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portarlington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortarlington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portarlington
- The Portarlington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 155 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portarlington, House properties are the most common (90.3%), reflecting the local real estate landscape.
- Houses represent a significant 90.3% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, others, outdoor/unique (combined 9.7%) offer potential for unique stay experiences.
Portarlington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portarlington
- The dominant room capacity in Portarlington is 3 bedrooms listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 67.1% of the active Airbnb listings in Portarlington, indicating a high concentration in these sizes.
- A significant 74.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portarlington.
Portarlington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portarlington
- The most common guest capacity trend in Portarlington vacation rentals is listings accommodating 8+ guests (49.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Portarlington STR market, accounting for 71.0% of listings.
- 76.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portarlington.
- On average, properties in Portarlington are equipped to host 6.5 guests.
Portarlington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portarlington
- The most common availability pattern in Portarlington falls within the 271-366 days range, representing 69.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portarlington (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portarlington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
10.4% of total
2 Nights
45 listings
29.2% of total
3 Nights
7 listings
4.5% of total
4-6 Nights
6 listings
3.9% of total
7-29 Nights
4 listings
2.6% of total
30+ Nights
76 listings
49.4% of total
Key Insights
- The most prevalent minimum stay requirement in Portarlington is 30+ Nights, adopted by 49.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.4%) caters to monthly stays (30+ nights) in Portarlington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.4% of Portarlington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portarlington.
Portarlington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
14.3% of total
Moderate
29 listings
20.7% of total
Firm
60 listings
42.9% of total
Strict
31 listings
22.1% of total
Cancellation Policy Insights for Portarlington
- The prevailing Airbnb cancellation policy trend in Portarlington is Firm, used by 42.9% of listings.
- A majority (65.0%) of hosts in Portarlington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Portarlington.
- Regularly review your cancellation policy against competitors and market demand shifts in Portarlington.
Portarlington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portarlington
- The overall average booking lead time for vacation rentals in Portarlington is 61 days.
- Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Portarlington.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Portarlington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portarlington (2025)
Amenity Prevalence
Amenity Insights for Portarlington
- Essential amenities in Portarlington that guests expect include: TV, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portarlington: TV, Smoke alarm, Heating.
- Prioritize adding missing essentials: TV, Smoke alarm, Heating.
- Consider adding popular differentiators like Air conditioning or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portarlington to stay competitive.
Portarlington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portarlington
- The typical guest profile for Airbnb in Portarlington consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include Australia (94.7%) and New Zealand (1.2%).
- Top languages spoken are English (77.2%) followed by Spanish (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portarlington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 15 | $3,927 | $475.42 | 35% |
| Lancefield | 20 | $3,760 | $343.06 | 46% |
| Lyonville | 10 | $3,259 | $353.64 | 36% |
| Leopold | 10 | $3,117 | $524.30 | 42% |
| Lorne | 366 | $2,888 | $411.59 | 33% |
| Shire of Hepburn | 291 | $2,873 | $317.25 | 36% |
| Shire of Murrindindi | 76 | $2,846 | $272.15 | 41% |
| Daylesford | 470 | $2,844 | $303.73 | 35% |
| Trentham | 54 | $2,802 | $266.16 | 41% |
| Walkerville | 15 | $2,793 | $268.54 | 39% |