Richmond Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Richmond in 2026? Explore comprehensive Airbnb analytics for Richmond, Victoria, Australia to uncover income potential. This 2026 STR market report for Richmond, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Richmond, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richmond Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Richmond Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Richmond (2026)
Understanding the monthly revenue variations for Airbnb listings in Richmond is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richmond is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richmond across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,454+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,190 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,201, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richmond
Richmond Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Richmond STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richmond:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richmond
Average Daily Rate (ADR) Airbnb Trends in Richmond (2026)
Effective short term rental pricing strategy in Richmond involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richmond typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Richmond
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Airbnb Seasonality Analysis & Trends in Richmond (2026)
Peak Season (November, December, October)
- Revenue averages $3,395 per month
- Occupancy rates average 53.2%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,037 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $166
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $156
Seasonality Insights for Richmond
- The Airbnb seasonality in Richmond shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Richmond's highest earning potential, with monthly revenues capable of climbing to $3,837, occupancy reaching a high of 60.3%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richmond.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Richmond seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Richmond (2026)
Exploring the top neighborhoods for short-term rentals in Richmond? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Richmond Central | The heart of Richmond, known for its shopping, dining, and cultural diversity. Close to public transport, making it accessible for tourists and business travelers alike. | Victoria Street restaurants, Burnley Park, Richmond Town Hall, Melbourne Cricket Ground, Richmond Train Station |
| Punt Road | A major thoroughfare with easy access to both the city and surrounding suburbs. Popular for those attending events at the MCG or visiting the nearby Yarra River. | Melbourne Cricket Ground (MCG), Yarra Park, Rod Laver Arena, Richmond Riverwalk, Luxe Cinema |
| Bridge Road | A bustling shopping strip with a mix of boutiques, cafes, and eateries. Attracts both locals and tourists, making it a vibrant area to host guests. | Bridge Road shopping, The Corner Hotel, The Richmond Club Hotel, Dights Falls, Yarra River |
| Gleadell Street | Known for its fresh food market and vibrant community atmosphere. It offers a unique local experience for visitors looking to explore beyond the typical tourist attractions. | Gleadell Street Market, Richmond Farmers Market, Yarra River walking trails, Highett Street eateries, Coles Richmond |
| East Richmond | A quieter residential area with a mix of parks and proximity to public transport. Ideal for families and long-term guests wanting a peaceful stay. | Richmond Recreation Centre, Barkly Gardens, Junction Park, Richmond Station, Morrisons |
| West Richmond | Combining residential charm with close proximity to parks and sports facilities. Great for outdoor enthusiasts and families. | Citizens Park, Richmond Golf Course, Punt Road Oval, Richmond Aquatic Centre, Church Street cafes |
| Creek Street | A charming neighborhood with a close-knit community feel. Offers a range of small businesses and cafes for guests to enjoy during their stay. | Creek Street Park, Richmond Village Shopping Centre, Local artisan bakeries, Quiet residential streets, Cafe culture |
| North Richmond | A culturally rich area with a strong community presence and various dining options. Great for travelers looking to immerse themselves in local culture. | Victoria Street Asian eateries, North Richmond Train Station, Richmond Market, Local galleries, Community events |
Understanding Airbnb License Requirements & STR Laws in Richmond (2026)
While Richmond, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richmond to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Richmond (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richmondbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunny Richmond Escape: 2BR + Large Balcony
Entire Place • 2 bedrooms
Cin Cin—Richmond Retreat Near MCG & Eateries
Entire Place • 2 bedrooms
Richmond Retreat – convenience and lifestyle
Entire Place • 2 bedrooms
The Art of Richmond—Walk to MCG & Trendy Eateries
Entire Place • 2 bedrooms
Prime Swan St. Walk to Stadiums & Everything Cool
Entire Place • 2 bedrooms
Chic Urban Oasis in Richmond
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Richmond (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Richmond based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jake | 3 | $83,584 | 63 | 4.93/5.0 |
| Audrey And Willem | 1 | $37,670 | 16 | 4.75/5.0 |
| Holiday Rental Specialists | 1 | $30,404 | 4 | 5.00/5.0 |
| Alex | 1 | $28,306 | 13 | 4.85/5.0 |
| Ruth | 1 | $26,284 | 21 | 4.67/5.0 |
| Juan | 1 | $25,825 | 20 | 4.95/5.0 |
| Fleur | 1 | $23,895 | 33 | 4.79/5.0 |
| Zara | 1 | $22,703 | 7 | 4.29/5.0 |
| Na | 1 | $19,652 | 17 | 4.94/5.0 |
| David | 1 | $17,767 | 5 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richmond.
Dive Deeper: Advanced Richmond STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richmond. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichmond Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richmond
- The Richmond Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richmond, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
Richmond Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richmond
- The dominant room capacity in Richmond is 2 bedrooms listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 85.7% of the active Airbnb listings in Richmond, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Richmond.
Richmond Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richmond
- The most common guest capacity trend in Richmond vacation rentals is listings accommodating 4 guests (42.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Richmond STR market, accounting for 66.7% of listings.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richmond.
- On average, properties in Richmond are equipped to host 3.6 guests.
Richmond Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richmond
- The most common availability pattern in Richmond falls within the 181-270 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Richmond (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Richmond Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.8% of total
2 Nights
6 listings
28.6% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
11 listings
52.4% of total
Key Insights
- The most prevalent minimum stay requirement in Richmond is 30+ Nights, adopted by 52.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.4%) caters to monthly stays (30+ nights) in Richmond, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.4% of Richmond hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richmond.
Richmond Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
9.5% of total
Limited
1 listings
4.8% of total
Flexible
7 listings
33.3% of total
Moderate
3 listings
14.3% of total
Firm
4 listings
19% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Richmond
- The prevailing Airbnb cancellation policy trend in Richmond is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (47.6%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Richmond.
- Regularly review your cancellation policy against competitors and market demand shifts in Richmond.
Richmond STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Richmond
- The overall average booking lead time for vacation rentals in Richmond is 34 days.
- Guests book furthest in advance for stays during January (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Richmond.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Richmond averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Richmond (2026)
Amenity Prevalence
Amenity Insights for Richmond
- Essential amenities in Richmond that guests expect include: TV, Wifi, Kitchen, Smoke alarm, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richmond: TV, Wifi, Kitchen, Smoke alarm, Bed linens.
- Prioritize adding missing essentials: TV, Wifi, Kitchen, Smoke alarm, Bed linens.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richmond to stay competitive.
Richmond Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Richmond
- The typical guest profile for Airbnb in Richmond consists of primarily domestic travelers (79%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.8% of guests.
- Key international markets include Australia (78.8%) and United Kingdom (6%).
- Top languages spoken are English (72.4%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Richmond Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,310 | $475.97 | 38% |
| Port Melbourne | 10 | $3,912 | $298.03 | 51% |
| Mount Martha | 15 | $3,621 | $514.62 | 30% |
| Leopold | 12 | $2,959 | $432.77 | 36% |
| Lyonville | 10 | $2,925 | $349.98 | 36% |
| Lancefield | 19 | $2,920 | $219.11 | 39% |
| Daylesford | 444 | $2,889 | $293.59 | 36% |
| Shire of Strathbogie | 38 | $2,866 | $343.39 | 36% |
| Shire of Murrindindi | 76 | $2,833 | $311.08 | 37% |
| Shire of Hepburn | 272 | $2,794 | $309.30 | 36% |