Rye Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Rye in 2025? Explore comprehensive Airbnb analytics for Rye, Victoria, Australia to uncover income potential. This 2025 STR market report for Rye, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Rye, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rye Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rye Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rye (2025)
Understanding the monthly revenue variations for Airbnb listings in Rye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rye is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rye across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,244+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,587 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,580 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $922, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rye
Rye Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rye:
- Best-in-class properties (Top 10%) achieve 34%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rye
Average Daily Rate (ADR) Airbnb Trends in Rye (2025)
Effective short term rental pricing strategy in Rye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rye typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $536+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $439 or more.
- Typical properties (Median) charge around $313 per night.
- Entry-level properties (Bottom 25%) earn around $204 per night.
Average Daily Rate (ADR) Trend by Month in Rye
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Airbnb Seasonality Analysis & Trends in Rye (2025)
Peak Season (November, October, September)
- Revenue averages $2,831 per month
- Occupancy rates average 24.8%
- Daily rates average $401
Shoulder Season
- Revenue averages $957 per month
- Occupancy maintains around 10.7%
- Daily rates hold near $317
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $305
Seasonality Insights for Rye
- The Airbnb seasonality in Rye shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rye's highest earning potential, with monthly revenues capable of climbing to $3,242, occupancy reaching a high of 28.3%, and ADRs peaking at $414.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $299.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rye.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rye seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rye (2025)
Exploring the top neighborhoods for short-term rentals in Rye? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rye Foreshore | A scenic beach area ideal for families and tourists seeking sun and sand. Perfect for those wanting easy access to the beach and local amenities. | Rye Beach, Rye Pier, Rye Foreshore Reserve, Blairgowrie Yacht Squadron, Rye Hotel, Rye Village Shopping Center |
| Blairgowrie | Known for its gorgeous beaches and relaxed atmosphere, it's a perfect spot for vacationers looking for a tranquil getaway close to nature and the coast. | Blairgowrie Beach, Blairgowrie Yacht Club, Cameron's Bight Beach, Moonah Links Golf Course, Blairgowrie Village, Patterson River |
| Mornington Peninsula National Park | A natural paradise with walking trails and stunning coastal views. Popular with outdoor enthusiasts and families looking to explore nature. | Number 16 Beach, Sorrento Ocean Beach, Baldry's Crossing, The Maze, Boathaven Beach, Bushrangers Bay |
| Rye Shops | The main shopping precinct offering local shops, cafes, and restaurants. A hub for tourists seeking local experiences and conveniences. | Rye Plaza, Big Goose, Rye Library, Local Markets, Bakeries and Cafes, Wine Tasting Rooms |
| Point Nepean National Park | A historic and scenic park with military history and beautiful coastal views. Perfect for those interested in nature and history. | Fort Nepean, Barrenjoey Lighthouse, Quarantine Station, Walking Trails, Picnic Areas, Ferry Access |
| Rye Golf Course | Attracts golf enthusiasts and is a prime spot for those looking to enjoy a round of golf amidst beautiful scenery. | Rye Golf Club, Putting green, Driving Range, Golf Lessons, Pro Shop, Clubhouse |
| Dromana | Close to Rye, offering additional beach access and local dining options. A growing area for Airbnb hosts. | Dromana Beach, Dromana Drive-in Cinema, Local Wineries, Dromana Pier, Western Port Bay, Wineries and Vineyards |
| Tassells Cove | A serene coastal area ideal for nature lovers and those wanting a peaceful beach experience away from the crowds. | Tassells Cove Beach, Walking Trails, Picnic Areas, Fishing Spots, Local Wildlife, Coastal Scenery |
Understanding Airbnb License Requirements & STR Laws in Rye (2025)
While Rye, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rye to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rye (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ryebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maori in Rye walk to beach and shops in minutes
Entire Place • 4 bedrooms
Dixie by Property Mums
Entire Place • 3 bedrooms
Harlech House Rye - newly renovated, 1 NIGHT FREE*
Entire Place • 4 bedrooms
Welcome to Your Perfect Rye Getaway!
Entire Place • 3 bedrooms
Dune House
Entire Place • 4 bedrooms
Rye Studio Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rye (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 2 | $43,471 | 7 | 5.00/5.0 |
| Pete | 2 | $24,633 | 17 | 4.76/5.0 |
| Coast And Country Getaways | 1 | $19,858 | 1 | Not Rated |
| Jellis Craig Short Stays | 1 | $13,452 | 5 | 4.80/5.0 |
| Jade | 1 | $10,891 | 15 | 4.47/5.0 |
| Shelley | 1 | $10,528 | 14 | 5.00/5.0 |
| Zara | 1 | $7,256 | 7 | 4.86/5.0 |
| Peter | 1 | $6,586 | 4 | 4.75/5.0 |
| Kate-Mark | 1 | $5,866 | 3 | 5.00/5.0 |
| Lively Properties | 1 | $5,815 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rye.
Dive Deeper: Advanced Rye STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRye Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rye
- The Rye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rye, House properties are the most common (90.5%), reflecting the local real estate landscape.
- Houses represent a significant 90.5% portion, catering likely to families or larger groups.
Rye Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rye
- The dominant room capacity in Rye is 4 bedrooms listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 71.4% of the active Airbnb listings in Rye, indicating a high concentration in these sizes.
- A significant 76.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rye.
Rye Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rye
- The most common guest capacity trend in Rye vacation rentals is listings accommodating 8+ guests (71.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Rye STR market, accounting for 80.9% of listings.
- 80.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rye.
- On average, properties in Rye are equipped to host 6.9 guests.
Rye Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rye
- The most common availability pattern in Rye falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rye (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
Rye Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
14.3% of total
2 Nights
15 listings
71.4% of total
3 Nights
2 listings
9.5% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rye is 2 Nights, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Rye Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 71.4% of Rye hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (71.4%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rye.
Rye Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.8% of total
Super Strict 60 Days
2 listings
9.5% of total
Flexible
4 listings
19% of total
Moderate
4 listings
19% of total
Firm
9 listings
42.9% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Rye
- The prevailing Airbnb cancellation policy trend in Rye is Firm, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (38.0%) and stricter (47.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Rye.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rye.
Rye STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rye
- The overall average booking lead time for vacation rentals in Rye is 34 days.
- Guests book furthest in advance for stays during November (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Rye.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Rye averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rye (2025)
Amenity Prevalence
Amenity Insights for Rye
- Essential amenities in Rye that guests expect include: TV, Kitchen, Dining table, Smoke alarm, Stove, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, BBQ grill, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rye: TV, Kitchen, Dining table, Smoke alarm, Stove, Wifi.
- Prioritize adding missing essentials: Dining table, Smoke alarm, Stove, Wifi.
- Consider adding popular differentiators like Washer or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rye to stay competitive.
Rye Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rye
- The typical guest profile for Airbnb in Rye consists of primarily domestic travelers (92%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 92.3% of guests.
- Key international markets include Australia (92.3%) and United Kingdom (3.8%).
- Top languages spoken are English (86.7%) followed by Indonesian (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 14 | $3,794 | $453.27 | 34% |
| Lyonville | 10 | $3,413 | $363.77 | 36% |
| Shire of Murrindindi | 79 | $3,131 | $305.96 | 39% |
| Daylesford | 444 | $3,030 | $301.77 | 36% |
| Shire of Hepburn | 273 | $3,002 | $313.49 | 36% |
| Trentham | 56 | $2,858 | $266.21 | 41% |
| Lancefield | 20 | $2,849 | $217.55 | 39% |
| Kinglake | 14 | $2,789 | $267.25 | 42% |
| Leopold | 13 | $2,774 | $422.53 | 37% |
| Bonnie Doon | 24 | $2,757 | $419.62 | 28% |