Shire of Hepburn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Hepburn in 2025? Explore comprehensive Airbnb analytics for Shire of Hepburn, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Hepburn, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 290 active listings.
Whether you're considering an Airbnb investment in Shire of Hepburn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Hepburn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Hepburn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Hepburn (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Hepburn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Hepburn is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Hepburn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,595+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,256 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,548 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,352, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Hepburn
Shire of Hepburn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Hepburn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Hepburn:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Hepburn
Average Daily Rate (ADR) Airbnb Trends in Shire of Hepburn (2025)
Effective short term rental pricing strategy in Shire of Hepburn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Hepburn typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $578+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $347 or more.
- Typical properties (Median) charge around $236 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Hepburn
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Airbnb Seasonality Analysis & Trends in Shire of Hepburn (2025)
Peak Season (December, April, January)
- Revenue averages $4,009 per month
- Occupancy rates average 40.5%
- Daily rates average $308
Shoulder Season
- Revenue averages $3,377 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $302
Low Season (February, May, June)
- Revenue drops to average $2,874 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $295
Seasonality Insights for Shire of Hepburn
- The Airbnb seasonality in Shire of Hepburn shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Hepburn's highest earning potential, with monthly revenues capable of climbing to $4,282, occupancy reaching a high of 44.4%, and ADRs peaking at $315.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,520, occupancy could drop to 28.6%, and ADRs may adjust down to $294.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Hepburn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Hepburn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Hepburn (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Hepburn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Daylesford | Daylesford is known for its mineral springs and wellness retreats, making it a popular destination for those seeking relaxation and rejuvenation. | Lake Daylesford, Hepburn Bathhouse & Spa, Daylesford Farmers Market, Convent Gallery, Wombat Hill Botanic Gardens |
| Hepburn Springs | An upscale spa town famous for its natural mineral springs and wellness offerings, attracting visitors looking for health and wellness tourism. | Hepburn Pool, Hepburn Bathhouse, Sculpture Park, Hepburn Springs Golf Course, Hepburn Springs Spa |
| Brighton Beach | While not directly in Hepburn, it offers a contrasting beachside option for those targeting both beachgoers and woodland retreat enthusiasts from Melbourne. | Brighton Bathing Boxes, Brighton Beach, Middle Brighton Pier, Brighton Marina, Royal Botanic Gardens |
| Macedon Ranges | Known for its stunning landscapes, bushwalking, and wineries, the Macedon Ranges offer a picturesque retreat not far from Hepburn. | Hanging Rock, Macedon Railway, Clyde Park Vineyard, Mount Macedon, Gardens of Tieve Tara |
| Woodend | A charming village in the Macedon Ranges, Woodend is loved for its boutique shops, cafés, and proximity to fantastic walking trails. | Woodend Botanic Gardens, Holgate Brewhouse, Mount Taylor, Macedon Ranges Walking Trails, Woodend Farmers Market |
| Clunes | A small historic gold mining town that's gaining popularity for its charming atmosphere and proximity to events, making it an appealing getaway. | Clunes Booktown, Clunes Museum, Historic Clunes Railway Station, Clunes Cemetery, Goldfields Track |
| Castlemaine | A larger town with a rich history and vibrant arts community, Castlemaine attracts both cultural tourists and nature lovers alike. | Castlemaine Art Gallery, Castlemaine Historic Market, Buda Historic Home, Castlemaine Botanical Gardens, Mount Alexander |
| Glenlyon | An area known for its quiet beauty and connection to nature, ideal for guests wanting a peaceful retreat near Daylesford. | Glenlyon Reservoir, Local wineries, Glenlyon Store, Nature walks, Peaceful countryside activities |
Understanding Airbnb License Requirements & STR Laws in Shire of Hepburn (2025)
While Shire of Hepburn, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Hepburn to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Shire of Hepburn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Hepburnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Amalfi
Entire Place • 20 bedrooms
The Oxford~Hepburn Springs/Daylesford~Sleeps 24
Entire Place • 12 bedrooms
Sky High A Home That Elevates the Soul.
Entire Place • 4 bedrooms
Brandy Hot Forest Retreat | 16 guests | Free Wifi
Entire Place • 8 bedrooms
Daylesford, Musk Farm House and Studio
Entire Place • 7 bedrooms
8 bedroom farmstead in Wheatsheaf Daylesford
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Hepburn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Hepburn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dayget | 47 | $1,872,985 | 1335 | 4.81/5.0 |
| Daylesford Country Retreats | 31 | $1,324,849 | 1049 | 4.84/5.0 |
| The Houses Daylesford | 13 | $981,099 | 420 | 4.88/5.0 |
| Discover Daylesford | 14 | $771,279 | 461 | 4.78/5.0 |
| Pimpattra | 2 | $230,760 | 55 | 4.87/5.0 |
| Kellie | 5 | $198,766 | 28 | 4.97/5.0 |
| Anthony And Andrew | 4 | $182,900 | 1192 | 4.94/5.0 |
| Cathy | 2 | $158,616 | 163 | 4.95/5.0 |
| Geoff | 3 | $152,040 | 518 | 4.99/5.0 |
| Stephanie | 5 | $109,259 | 479 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Hepburn.
Dive Deeper: Advanced Shire of Hepburn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Hepburn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Hepburn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Hepburn
- The Shire of Hepburn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 290 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Hepburn, House properties are the most common (73.4%), reflecting the local real estate landscape.
- Houses represent a significant 73.4% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, unique stays (combined 9.6%) offer potential for unique stay experiences.
Shire of Hepburn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Hepburn
- The dominant room capacity in Shire of Hepburn is 1 bedroom listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.3% of the active Airbnb listings in Shire of Hepburn, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Hepburn.
Shire of Hepburn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Hepburn
- The most common guest capacity trend in Shire of Hepburn vacation rentals is listings accommodating 2 guests (38.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Shire of Hepburn STR market, accounting for 58.6% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Hepburn.
- On average, properties in Shire of Hepburn are equipped to host 4.4 guests.
Shire of Hepburn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Hepburn
- The most common availability pattern in Shire of Hepburn falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of Hepburn (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Hepburn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
16% of total
2 Nights
181 listings
63.1% of total
30+ Nights
60 listings
20.9% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Hepburn is 2 Nights, adopted by 63.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.1%) of the Shire of Hepburn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.9%) caters to monthly stays (30+ nights) in Shire of Hepburn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63.1% of Shire of Hepburn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- A 2-night minimum appears standard (63.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Hepburn.
Shire of Hepburn Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
64 listings
22.4% of total
Flexible
35 listings
12.2% of total
Moderate
68 listings
23.8% of total
Firm
81 listings
28.3% of total
Strict
38 listings
13.3% of total
Cancellation Policy Insights for Shire of Hepburn
- The prevailing Airbnb cancellation policy trend in Shire of Hepburn is Firm, used by 28.3% of listings.
- There's a relatively balanced mix between guest-friendly (36.0%) and stricter (41.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.3% market standard in Shire of Hepburn.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Hepburn.
Shire of Hepburn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Hepburn
- The overall average booking lead time for vacation rentals in Shire of Hepburn is 52 days.
- Guests book furthest in advance for stays during March (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Shire of Hepburn.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Hepburn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Hepburn (2025)
Amenity Prevalence
Amenity Insights for Shire of Hepburn
- Essential amenities in Shire of Hepburn that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Hepburn: Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Dishes and silverware or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Hepburn to stay competitive.
Shire of Hepburn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Hepburn
- The typical guest profile for Airbnb in Shire of Hepburn consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 95.4% of guests.
- Key international markets include Australia (95.4%) and United Kingdom (1.2%).
- Top languages spoken are English (72.4%) followed by Chinese (3.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Hepburn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Leopold | 10 | $3,287 | $527.08 | 44% |
| Shire of Strathbogie | 40 | $3,286 | $343.62 | 37% |
| Kinglake | 14 | $3,164 | $267.33 | 43% |
| Lyonville | 11 | $3,084 | $348.36 | 35% |
| Shire of Murrindindi | 81 | $3,000 | $301.04 | 39% |
| Trentham | 55 | $2,946 | $266.97 | 41% |
| Daylesford | 461 | $2,900 | $299.30 | 35% |
| Lancefield | 21 | $2,889 | $220.35 | 44% |
| Bonnie Doon | 22 | $2,800 | $424.29 | 30% |
| Nagambie | 40 | $2,771 | $304.58 | 37% |