South Yarra Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in South Yarra in 2026? Explore comprehensive Airbnb analytics for South Yarra, Victoria, Australia to uncover income potential. This 2026 STR market report for South Yarra, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in South Yarra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Yarra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Yarra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Yarra (2026)
Understanding the monthly revenue variations for Airbnb listings in South Yarra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Yarra is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Yarra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,978+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,397 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,427 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,589, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Yarra
South Yarra Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the South Yarra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Yarra:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Yarra
Average Daily Rate (ADR) Airbnb Trends in South Yarra (2026)
Effective short term rental pricing strategy in South Yarra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Yarra typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in South Yarra
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Airbnb Seasonality Analysis & Trends in South Yarra (2026)
Peak Season (November, December, June)
- Revenue averages $3,887 per month
- Occupancy rates average 61.4%
- Daily rates average $187
Shoulder Season
- Revenue averages $2,517 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $180
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $173
Seasonality Insights for South Yarra
- The Airbnb seasonality in South Yarra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Yarra's highest earning potential, with monthly revenues capable of climbing to $4,124, occupancy reaching a high of 65.3%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Yarra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Yarra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Yarra (2026)
Exploring the top neighborhoods for short-term rentals in South Yarra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Domain Precinct | A cultural and leisure hub featuring the Royal Botanic Gardens and Melbourne Sports and Entertainment Precinct. This area attracts visitors interested in nature, sports, and cultural events. | Royal Botanic Gardens, Melbourne Cricket Ground (MCG), Rod Laver Arena, Arts Centre Melbourne, Flemington Racecourse |
| Chapel Street | A vibrant shopping and dining street known for its trendy boutiques, cafes, and nightlife. Perfect for tourists and locals looking to experience Melbourne's lively atmosphere. | Chapel Street shopping precinct, Pran Central shopping mall, The Jam Factory, D.O.C Pizza & Mozzarella Bar, Chapel Off Chapel |
| Toorak Road | Offers a mix of high-end shopping and dining alongside cultural experiences. It's a popular area for those looking for a touch of luxury while being close to South Yarra. | Toorak Village, The Como Centre, Toorak Road cafes, Toorak Park, The Yarra River |
| South Yarra Train Station | A key transport hub that provides easy access to the city and surrounding areas, making it convenient for short-term rentals for business travelers and tourists alike. | South Yarra Lifestyle, Nearby cafes and restaurants, The Jam Factory cinema, Public transport access |
| Yarra River Walks | Offers scenic walks along the river, attracting fitness enthusiasts and those wanting to enjoy the outdoors. Ideal for Airbnb guests who appreciate nature. | Yarra River trails, Parks and gardens, Outdoor fitness stations, Fishing spots on the river |
| Fawkner Park | A large urban park perfect for families and leisure activities. Provides green space away from the urban bustle, making it attractive for families vacationing in the area. | Fawkner Park lawn, Tennis courts, Picnic areas, Walking trails, Playgrounds |
| Prahran Market | A bustling market known for fresh produce and gourmet food, attracting foodies and locals alike. It's a unique experience for visitors seeking culinary delights. | Fresh produce, Gourmet groceries, Food stalls, Cooking classes, Culinary events |
| The Como Centre | A luxury shopping centre offering a variety of high-end retail options, as well as restaurants and a cinema—ideal for high-end Airbnb experiences. | The Como shopping mall, Dine-in cinema, Fashion outlets, Fine dining restaurants, Medical and wellness services |
Understanding Airbnb License Requirements & STR Laws in South Yarra (2026)
While South Yarra, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Yarra to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Yarra (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Yarrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Como Penthouse
Entire Place • 3 bedrooms
Alexandra Elegance: Riverside Living in Style
Entire Place • 2 bedrooms
The Ivy (With Car Parking)
Entire Place • 3 bedrooms
Bright & Modern 2BR Apt on Iconic Chapel Street
Entire Place • 2 bedrooms
The Lookout by Ready Set Stay
Entire Place • 2 bedrooms
Spacious South Yarra Apt | Free Parking & Terrace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Yarra (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in South Yarra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luxico | 1 | $65,933 | 1 | Not Rated |
| Christy | 1 | $56,910 | 29 | 4.86/5.0 |
| Ready Set Stay | 2 | $55,919 | 11 | 4.88/5.0 |
| Advante Homes | 2 | $51,532 | 26 | 4.68/5.0 |
| Chris | 2 | $38,267 | 5 | 5.00/5.0 |
| BnB Butler | 1 | $36,791 | 4 | 4.75/5.0 |
| Todd & Andrea | 1 | $28,145 | 15 | 4.93/5.0 |
| Daniel | 1 | $26,948 | 10 | 5.00/5.0 |
| Justin | 1 | $25,387 | 10 | 4.20/5.0 |
| David | 1 | $20,795 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Yarra.
Dive Deeper: Advanced South Yarra STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Yarra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Yarra Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Yarra
- The South Yarra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Yarra, Apartment/Condo properties are the most common (80.8%), reflecting the local real estate landscape.
- Houses represent a significant 19.2% portion, catering likely to families or larger groups.
South Yarra Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Yarra
- The dominant room capacity in South Yarra is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 80.8% of the active Airbnb listings in South Yarra, indicating a high concentration in these sizes.
South Yarra Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Yarra
- The most common guest capacity trend in South Yarra vacation rentals is listings accommodating 4 guests (38.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the South Yarra STR market, accounting for 73.1% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Yarra.
- On average, properties in South Yarra are equipped to host 3.6 guests.
South Yarra Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Yarra
- The most common availability pattern in South Yarra falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Yarra (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Yarra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.8% of total
2 Nights
9 listings
34.6% of total
4-6 Nights
1 listings
3.8% of total
7-29 Nights
5 listings
19.2% of total
30+ Nights
10 listings
38.5% of total
Key Insights
- The most prevalent minimum stay requirement in South Yarra is 30+ Nights, adopted by 38.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.5%) caters to monthly stays (30+ nights) in South Yarra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.5% of South Yarra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.8% currently do.
- A 2-night minimum appears standard (34.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 38.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Yarra.
South Yarra Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
3.8% of total
Flexible
3 listings
11.5% of total
Moderate
10 listings
38.5% of total
Firm
10 listings
38.5% of total
Strict
2 listings
7.7% of total
Cancellation Policy Insights for South Yarra
- The prevailing Airbnb cancellation policy trend in South Yarra is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (46.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in South Yarra.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Yarra.
South Yarra STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Yarra
- The overall average booking lead time for vacation rentals in South Yarra is 27 days.
- Guests book furthest in advance for stays during January (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (30 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in South Yarra.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these South Yarra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Yarra (2026)
Amenity Prevalence
Amenity Insights for South Yarra
- Essential amenities in South Yarra that guests expect include: Kitchen, Wifi, Washer, Stove, Refrigerator, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Oven, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Yarra: Kitchen, Wifi, Washer, Stove, Refrigerator, Bed linens.
- Prioritize adding missing essentials: Washer, Stove, Refrigerator, Bed linens.
- Consider adding popular differentiators like Dishes and silverware or Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Yarra to stay competitive.
South Yarra Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for South Yarra
- The typical guest profile for Airbnb in South Yarra consists of a mix of domestic (58%) and international guests, often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 58.0% of guests.
- Key international markets include Australia (58%) and United Kingdom (10.1%).
- Top languages spoken are English (63.3%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Yarra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,310 | $475.96 | 38% |
| Port Melbourne | 10 | $3,912 | $298.03 | 51% |
| Mount Martha | 15 | $3,621 | $514.62 | 30% |
| Leopold | 12 | $2,959 | $432.77 | 36% |
| Lyonville | 10 | $2,925 | $349.98 | 36% |
| Lancefield | 19 | $2,920 | $219.11 | 39% |
| Daylesford | 444 | $2,889 | $293.59 | 36% |
| Shire of Strathbogie | 38 | $2,866 | $343.39 | 36% |
| Shire of Murrindindi | 76 | $2,833 | $311.08 | 37% |
| Shire of Hepburn | 272 | $2,794 | $309.30 | 36% |