Southbank Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Southbank in 2025? Explore comprehensive Airbnb analytics for Southbank, Victoria, Australia to uncover income potential. This 2025 STR market report for Southbank, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in Southbank, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southbank Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southbank Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southbank (2025)
Understanding the monthly revenue variations for Airbnb listings in Southbank is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southbank is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southbank across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,705+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,894 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,583 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,370, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southbank
Southbank Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southbank STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southbank:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southbank
Average Daily Rate (ADR) Airbnb Trends in Southbank (2025)
Effective short term rental pricing strategy in Southbank involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southbank typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Southbank
Get Live Southbank Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Southbank (2025)
Peak Season (October, November, July)
- Revenue averages $3,744 per month
- Occupancy rates average 52.0%
- Daily rates average $210
Shoulder Season
- Revenue averages $1,653 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $186
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $184
Seasonality Insights for Southbank
- The Airbnb seasonality in Southbank shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southbank's highest earning potential, with monthly revenues capable of climbing to $4,111, occupancy reaching a high of 55.4%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southbank.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southbank seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southbank (2025)
Exploring the top neighborhoods for short-term rentals in Southbank? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Crown Entertainment Complex | A major entertainment venue featuring a casino, hotels, restaurants, and theaters. It's a prime location for tourists and offers a variety of entertainment options. | Crown Casino, ArtVo, Melbourne Convention and Exhibition Centre, Sky Garden, The Public Purse |
| Southbank Promenade | A bustling riverside promenade filled with restaurants, bars, and cultural venues, perfect for travelers looking for scenic views and dining options. | Melbourne Arts Centre, The Australian Centre for Contemporary Art, Yarra River cruises, Crown Riverwalk, Southbank Theatre |
| Queens Bridge Square | This square is a central gathering place with beautiful river views, often hosting events and activities, making it attractive for visitors. | Queens Bridge, Southbank restaurants, Public art installations, Melbourne's riverbanks, The Channel |
| Arts Precinct | Home to Melbourne's major cultural institutions, this area attracts art lovers and tourists interested in performances and exhibitions. | National Gallery of Victoria, Melbourne Theatre Company, Melbourne Recital Centre, Arts House, Southbank Institute of Technology |
| St Kilda Road | An avenue known for its business centers and proximity to parks, it attracts both business travelers and leisure visitors enjoying the nearby gardens and lake. | Royal Botanic Gardens, Albert Park Lake, The Shrine of Remembrance, Melbourne Sports and Entertainment Centre, Parliament House |
| South Melbourne Market | A vibrant market providing a mix of fresh produce, food stalls, and artisan goods, appealing to tourists seeking local flavors. | South Melbourne Market, Clarendon Street shopping, Street art, Local cafes, Sunshine Market |
| Docklands | An evolving waterfront area with modern architecture and shopping, catering to a mix of tourists and business visitors, especially for trade events. | Marvel Stadium, Docklands Park, The District Docklands, Etihad Stadium, Victoria Harbour |
| Yarra River Walk | A scenic walkway along the Yarra River, popular among visitors who enjoy walks, cycling, and access to various attractions along the river. | Yarra River views, Botanic Gardens access, Federation Square, Flinders Street Station, Eureka Skydeck |
Understanding Airbnb License Requirements & STR Laws in Southbank (2025)
While Southbank, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southbank to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southbank (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southbankbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lux List | Luxury PH @ Eureka 87 | 360° Views
Entire Place • 3 bedrooms
Live in the clouds! 3BD luxury apt. in Southbank.
Entire Place • 3 bedrooms
Luxury Duplex Penthouse near Casino, MCEC and MCG
Entire Place • 4 bedrooms
Views for Days - Luxe 4BR Stay with Pool & Hot Tub
Entire Place • 4 bedrooms
Exclusive Skyline View 3BR Near Crown Free Parking
Entire Place • 3 bedrooms
Chic NYC Style 3BR|Balcony Views, Pool/Gym+Parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southbank (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southbank based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zara | 5 | $136,862 | 29 | 4.76/5.0 |
| Alix And Taj | 4 | $98,713 | 18 | 4.83/5.0 |
| Lux List | 2 | $95,952 | 50 | 4.92/5.0 |
| Stellar Stays | 2 | $73,646 | 53 | 4.86/5.0 |
| Msa | 6 | $73,324 | 23 | 4.52/5.0 |
| Paul & Dan | 1 | $72,337 | 42 | 4.95/5.0 |
| Lux Stayz | 2 | $61,835 | 42 | 4.93/5.0 |
| Kiran And Mark | 1 | $53,210 | 7 | 4.57/5.0 |
| Essence Stayz | 2 | $52,217 | 32 | 4.73/5.0 |
| Kristy | 2 | $47,174 | 28 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southbank.
Dive Deeper: Advanced Southbank STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southbank. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthbank Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southbank
- The Southbank Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southbank, Apartment/Condo properties are the most common (100%), reflecting the local real estate landscape.
Southbank Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southbank
- The dominant room capacity in Southbank is 2 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.2% of the active Airbnb listings in Southbank, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southbank.
Southbank Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southbank
- The most common guest capacity trend in Southbank vacation rentals is listings accommodating 4 guests (32.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Southbank STR market, accounting for 54.1% of listings.
- 35.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southbank.
- On average, properties in Southbank are equipped to host 4.4 guests.
Southbank Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southbank
- The most common availability pattern in Southbank falls within the 271-366 days range, representing 55.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southbank (48%), reflecting common guest stay durations or potential owner blocking patterns.
Southbank Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
18.4% of total
2 Nights
24 listings
24.5% of total
4-6 Nights
7 listings
7.1% of total
7-29 Nights
7 listings
7.1% of total
30+ Nights
42 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Southbank is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Southbank, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Southbank hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southbank.
Southbank Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1% of total
Limited
4 listings
4.1% of total
Flexible
15 listings
15.3% of total
Moderate
26 listings
26.5% of total
Firm
43 listings
43.9% of total
Strict
9 listings
9.2% of total
Cancellation Policy Insights for Southbank
- The prevailing Airbnb cancellation policy trend in Southbank is Firm, used by 43.9% of listings.
- A majority (53.1%) of hosts in Southbank utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.9% market standard in Southbank.
- Using a Strict policy might deter some guests, as only 9.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Southbank.
Southbank STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southbank
- The overall average booking lead time for vacation rentals in Southbank is 25 days.
- Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Southbank.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Southbank averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southbank (2025)
Amenity Prevalence
Amenity Insights for Southbank
- Essential amenities in Southbank that guests expect include: Wifi, Air conditioning, Kitchen, Washer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southbank: Wifi, Air conditioning, Kitchen, Washer, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen, Washer, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southbank to stay competitive.
Southbank Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southbank
- The typical guest profile for Airbnb in Southbank consists of primarily domestic travelers (73%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 73.0% of guests.
- Key international markets include Australia (73%) and United States (3.9%).
- Top languages spoken are English (68.9%) followed by Chinese (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southbank Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lyonville | 10 | $3,413 | $363.77 | 36% |
| Shire of Strathbogie | 40 | $3,155 | $345.63 | 37% |
| Shire of Murrindindi | 79 | $3,131 | $305.96 | 39% |
| Daylesford | 444 | $3,030 | $301.77 | 36% |
| Shire of Hepburn | 273 | $3,002 | $313.49 | 36% |
| City of Greater Shepparton | 11 | $2,877 | $239.91 | 41% |
| Trentham | 56 | $2,858 | $266.21 | 41% |
| Lancefield | 20 | $2,849 | $217.55 | 39% |
| Kinglake | 14 | $2,789 | $267.25 | 42% |
| Moama | 60 | $2,776 | $329.46 | 34% |