Whitfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Whitfield in 2025? Explore comprehensive Airbnb analytics for Whitfield, Victoria, Australia to uncover income potential. This 2025 STR market report for Whitfield, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Whitfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitfield Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Whitfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Whitfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Whitfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitfield is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,317+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,479 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,450 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,829, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whitfield
Whitfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Whitfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitfield:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whitfield
Average Daily Rate (ADR) Airbnb Trends in Whitfield (2025)
Effective short term rental pricing strategy in Whitfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitfield typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Whitfield
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Airbnb Seasonality Analysis & Trends in Whitfield (2025)
Peak Season (April, January, July)
- Revenue averages $3,431 per month
- Occupancy rates average 59.2%
- Daily rates average $223
Shoulder Season
- Revenue averages $2,968 per month
- Occupancy maintains around 53.5%
- Daily rates hold near $215
Low Season (February, June, November)
- Revenue drops to average $2,293 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $210
Seasonality Insights for Whitfield
- The Airbnb seasonality in Whitfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whitfield's highest earning potential, with monthly revenues capable of climbing to $3,763, occupancy reaching a high of 61.3%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,938, occupancy could drop to 28.0%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Whitfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Whitfield (2025)
Exploring the top neighborhoods for short-term rentals in Whitfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Whitfield Village | Charming village known for its mountainous landscapes and proximity to beautiful wineries. Ideal for tourists looking for a peaceful retreat with outdoor activities and local wine tasting experiences. | King Valley wineries, Murray to Mountains Rail Trail, Whitfield Brewery, Warby-Ovens National Park, Local restaurants featuring regional cuisine |
| King Valley | Famous for its picturesque vineyards and gourmet food offerings. A fantastic spot for those interested in agritourism and culinary experiences. | Valley Views Vineyard, Brown Brothers Winery, Pizzini Wines, King Valley Olive Estate, Gourmet food festivals |
| Myrtleford | A gateway to the Alpine region, Myrtleford offers seasonal outdoor activities including hiking and skiing, making it a year-round destination. | Myrtleford Butter Factory, Myrtleford Streamside Reserve, Alpine Valley Cheese, Murray to Mountains Rail Trail, Beck's Blueberry Farm |
| Porepunkah | Located at the foot of the Mount Buffalo National Park, ideal for nature lovers and outdoor enthusiasts, especially popular in winter. | Mount Buffalo National Park, Buffalo River, Porepunkah Bridge, Lakeside restaurants, Adventure tours |
| Beechworth | Historic town with well-preserved colonial architecture, known for its rich history and cultural significance. Great for tourists interested in history and food. | Beechworth Gaol, Beechworth Bakery, Ned Kelly Museum, Woolshed Falls, Beechworth Honey |
| Bright | Known for its stunning landscapes and outdoor activities throughout the year. Ideal for families and adventure seekers. | Bright Splash Park, Mountain biking trails, Bright marron farm, Ovens River, Canyoning and rafting experiences |
| Yackandandah | A beautiful, historic town with a strong arts community. Perfect for visitors looking for unique crafts and a quiet experience. | Yackandandah Museum, Yackandandah Brewery, Local art galleries, Bushwalking trails, Craft markets |
| Cheshunt | Quiet rural area known for its scenic views and proximity to wineries. Suitable for guests seeking tranquility and nature-based experiences. | Cheshunt Vineyards, Murray River hiking trails, Local dairy farms, Scenic lookout points, Picnic spots by the river |
Understanding Airbnb License Requirements & STR Laws in Whitfield (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Whitfield. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Whitfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BIG Shed @ 3BlackSHEDS - Getaway for the FAMILY
Entire Place • 3 bedrooms
Lusso - Boutique accomodation in the King Valley
Entire Place • 3 bedrooms
Acorn Cottage - King Valley Food & Wine Region
Entire Place • 3 bedrooms
Shed TWO @ 3BlackSHEDS - Stunning Couples Escape
Entire Place • 1 bedroom
Number 1 Bakery Lane, King Valley
Entire Place • 3 bedrooms
Shed ONE @ 3BlackSHEDS - Luxury Couple Getaway
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Whitfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Whitfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alan & Rowena | 4 | $166,000 | 195 | 4.98/5.0 |
| Gemma | 1 | $47,401 | 23 | 4.91/5.0 |
| Paul | 1 | $41,081 | 30 | 4.93/5.0 |
| Michael | 4 | $32,849 | 10 | 4.50/5.0 |
| Melanie | 1 | $31,560 | 183 | 4.96/5.0 |
| Michelle | 1 | $29,532 | 107 | 4.95/5.0 |
| Carla | 1 | $27,663 | 116 | 4.87/5.0 |
| Alison | 1 | $27,051 | 87 | 4.95/5.0 |
| Nathan | 1 | $23,820 | 63 | 4.71/5.0 |
| Tessa | 1 | $22,760 | 75 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitfield.
Dive Deeper: Advanced Whitfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhitfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whitfield
- The Whitfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whitfield, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Whitfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whitfield
- The dominant room capacity in Whitfield is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 94.4% of the active Airbnb listings in Whitfield, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitfield.
Whitfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whitfield
- The most common guest capacity trend in Whitfield vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Whitfield STR market, accounting for 72.2% of listings.
- A significant 44.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Whitfield.
- 50.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitfield.
- On average, properties in Whitfield are equipped to host 4.5 guests.
Whitfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whitfield
- The most common availability pattern in Whitfield falls within the 91-180 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Whitfield (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Whitfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
7 listings
38.9% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Whitfield is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Whitfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Whitfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Whitfield hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitfield.
Whitfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Moderate
4 listings
22.2% of total
Firm
9 listings
50% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Whitfield
- The prevailing Airbnb cancellation policy trend in Whitfield is Firm, used by 50% of listings.
- A majority (66.7%) of hosts in Whitfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Whitfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Whitfield.
Whitfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Whitfield
- The overall average booking lead time for vacation rentals in Whitfield is 74 days.
- Guests book furthest in advance for stays during November (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (81 days avg.) sees the longest lead times, while Summer (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Whitfield.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Whitfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Whitfield (2025)
Amenity Prevalence
Amenity Insights for Whitfield
- Essential amenities in Whitfield that guests expect include: Air conditioning, Hair dryer, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Iron, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whitfield: Air conditioning, Hair dryer, Heating, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whitfield to stay competitive.
Whitfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Whitfield
- The typical guest profile for Airbnb in Whitfield consists of primarily domestic travelers (98%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 98.0% of guests.
- Key international markets include Australia (98%) and United States (0.5%).
- Top languages spoken are English (79.3%) followed by Chinese (5.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Whitfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bright | 473 | $3,299 | $296.87 | 42% |
| Porepunkah | 41 | $3,029 | $331.70 | 37% |
| Shire of Mansfield | 90 | $2,956 | $401.14 | 33% |
| Yarrawonga | 116 | $2,904 | $415.23 | 31% |
| Wandiligong | 20 | $2,852 | $279.91 | 40% |
| Shire of Murrindindi | 76 | $2,846 | $272.15 | 41% |
| Shire of Strathbogie | 44 | $2,840 | $322.06 | 35% |
| Beechworth | 119 | $2,796 | $249.40 | 42% |
| Bonnie Doon | 20 | $2,763 | $435.55 | 29% |
| Jamieson | 36 | $2,680 | $288.81 | 33% |